The SchoolFinder Group Media Kit highlights websites like SchoolFinder.com, StudyinCanada.com, GradSchoolFinder.com and ScholarshipsCanada.com. This includes website analytics, community demographics, as well as marketing and recruitment tools for higher education. In addition, it outlines targeted communication options, brand visibility vehicles, and lead generation services.

1. One
Million
Strong.
The SchoolFinder Group
Media Kit 2014-2015
SchoolFinder.com
ScholarshipsCanada.com
StudyinCanada.com
GradSchoolFinder.com

2. About Us
2 | The SchoolFinder Group
Message from the CEO
Helping students find the right school and helping you find the right students
has been our core mission since day one in 1995. Nothing makes us happier
than knowing that we have made a difference in a student’s life - in knowing
that we helped you and your organization accomplish your goals. As our
community of students, counsellors and parents grows to over one million, this
continues to be our focus.
Our mission is to change the world. Our passion is to provide excellent service.
Excellence means the quality of our websites and educational tools used by
students everyday. Excellence also means understanding your needs and
providing solutions that deliver results.
In this ever evolving world, we have stayed true to our values. This trust is the
foundation of our relationship with hundreds of thousands of students and
hundreds of organizations on four continents.
If you are interested in reaching Canadian or international students, we can help.
We look forward to working with you.
- ChrisWilkins, CEO & Founder
“Helping students find schools and schools find students.”
About Us
A Global Network
The EDge Advantage
Lead Generation
BrandVisibility
Targeted Communication
Annual Package Options
Service Costs
Contact Us
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10
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THE IMPORTANT THING IS NOT TO
STOP QUESTIONING. CURIOSITY HAS
ITS OWN REASON FOR EXISTING.

3. The SchoolFinder Group
Media Kit 2014-2015 | 3
The SchoolFinder Group is not just a group of websites.
We are a dedicated team of professionals who are
passionate about education.With nearly 20 years of
industry experience and working with hundreds of
institutions worldwide, we are the experts in online
marketing and recruitment.
Asthego-to-resourceforhighereducation, we have the
privilege of connecting with students online and offline
through high school visits, regional fairs, and online
webinars. Counsellors and parents use our sites as trusted
resources when guiding their students.
Our partnerships with leading education publications,
industryassociations,andthehighereducationcommunity
allowustospreadourmessageacrossCanadaandaround
theworld.
Newspaper
coverage across
10 Canadian
provinces
Counsellor
magazines in all
high schools
across Canada
Career
magazines in all
post-secondary
career centres
40
high school visits
24
online webinars
55,000
social media
followers

4. A Global
Network
A GLOBAL NETWORK | DEMOGRAPHICS
GradSchoolFinder.com
Canada’scompletelisting
of graduate, business,
medical, dental, teaching,
and law schools.
StudyinCanada.com
Atrustedsiteforthousandsof
internationalstudents,parents,
andagentsastheystarttheir
Canadianschoolsearch.
ScholarshipsCanada.com
Canada’s largest and most
comprehensive database of
scholarships, bursaries, grants,
and awards.
SchoolFinder.com
OneofCanada’smosttrusted
resourcesforexploringpost-
secondaryoptionswithdetailed
informationonschools,program
prerequisites,costs,anddeadlines.
2,609,805
views/year
671,697
visits/year
3.88
pages/visit
9,358,342
views/year
1,096,342
visits/year
8.54
pages/visit
854,890
views/year
294,890
visits/year
2.90
pages/visit
1,000,000
members
47,000
programs
11,000
new sign-ups a month
292,138
views/year
71,166
visits/year
4.10
pages/visit
2,000,000
visitors
$170 million
in total scholarships
380
careers
21%
mobile traffic
Top 3
Canadian members by province
233countries
with members
Top 10
site visitors by country
1. Canada
2. USA
3. India
4. China
5. UK
6. Nigeria
7. Pakistan
8. Brazil
9. Philippines
10. Mexico53%
ON BC AB
17% 13%
4 | The SchoolFinder Group

5. Rachel from Calgary, Alberta
-Grade 12 student with an 88% average
-Looking to pursue Natural Science,
starting September 2014
-Highly interested in a university in
British Columbia
-Interested in research experience and
cross-country running
Media Kit 2014-2015 | 5

6. 6 | The SchoolFinder Group
The EDge
Advantage
THE EDGE ADVANTAGE | CLIENT PERKS
With over 1 million members, 2 million site visitors, and 13 million
page views, our clients get increased visibility through enhanced
profiles on SchoolFinder.com, StudyinCanada.com, and
GradSchoolFinder.com.
Clients cut through the clutter by using our internal SEO to display
higher on search results. Be top of mind (and the page) with
branding opportunities like search logos and profile banners.Take
advantage of this premium placement as students are saving
schools to their shortlist, comparing program requirements, and
requesting information.
Average ProfileViews
SchoolFinder.com
StudyinCanada.com
GradSchoolFinder.com
Non-Client Client
19
171
94
1,448
97
2,292
15x more traffic
9x more traffic
23x more traffic

7. Media Kit 2014-2015 | 7
We’re here to help
From comprehensive packages to
year-round support, we are committed
to your success. Every client is backed by
a full team of student engagement
strategists, digital account coordinators,
and graphic designers. Our tried-and-
tested EDge approach ensures that you
optimize your resources, accomplish
your goals, and seamlessly align
messaging with your brand. Keep a
pulse on the industry with our research
and shared best practices.
Strategic Planning
-Needs Assessment
-Current Initiative Review
-Quarterly Campaign Planning
Account Management
-Creative Consultation
-On-going Campaign Coordination
-Industry Best Practices
Analytics & Reporting
-Detailed Campaign Reporting
-Monthly Profile Activity
-Research Insights

8. 8 | TheSchoolFinderGroup
Lead
Generation
LEAD GENERATION | BUILDING YOUR PROSPECT POOL
Finding the right student can sometimes feel like looking
for a needle in a haystack. With the right recruitment
tools, this can be easier.
The first step is being visible and available to students
who are interested in you. InfoRequestTM
is a great tool for
capitalizing on students who visit your profile and would
like to engage with you. Using highly targeted and
refined tools like LeadMatchTM
and Dashboard Badges,
you can be matched to the right students and grow your
prospect pool with qualified leads.
prospective student leads
generated for our clients in
the last 12 months
102,000
are highly or very
highly interested in
requested schools
42%
represented in student
lead requests
172countries
generated on average per
client over 12 months
530 leads
LeadMatchTM
Filter by:
- Level of Study
- DegreeType Interest
-CurrentResidence
(CountryorProvince)
- Program of Interest
- Location of Study Interest
Get the Scoop
on Students:
-ContactDetails
-AcademicAverage
-Current/LastSchool
-LevelofInterest
11,000
newsign-upseverymonth
Seamlesslyimportyourleads
intoyourCRMorSISthrough
LeadPostTM
Capture student’s attention as
they are creating their profile and
actively investigating school,
scholarship, and career options.
Dashboard Badges
DiscoverthenewfrontierinonlinerecruitmentwithDashboard
Badges.Thisnewtoolgamifiesyourrecruitmentbyencouraging
studentstotakemicro-commitmentactionsastheybuildtheir
relationshipwithyourschool.

9. Media Kit 2014/2015 | 13
John fromToronto, Ontario
-Grade 11 student with an 85% average
-Looking to pursue Accounting,
starting September 2015
-Highly interested in a college
in Ontario
Media Kit 2014-2015 | 9

10. 10 | The SchoolFinder Group
BrandVisibility
BRAND VISIBILITY | CUT THROUGH THE CLUTTER
Banners
Get the word out about
your events, hot
programs, upcoming
deadlines, and increase
general branding.
Advantages
- Mobile site placement
-Includedinnewsletters
-VisibleonallScholarshipsCanada.com
sitepages
Advantages
-Year-round readership
-Linkedtoschoolprofile
-Sharedonsocialmedia
Advantages
- Geo-target
-Content-target
-Program-target
2 million
visitors
13 million
page views
700,000
Canadian subscribers
200,000
international subscribers
8,000
views/month
189x
more visitors
Lookingto increaseyourbrandvisibility?Connectwithover1millionmembersand2millionsitevisitorswhoarelookingatschool,
scholarship, andcareerinformation.TheSchoolFinderGroupoffersavarietyofdigitalsolutionstogetyounoticedbystudentsontheir
desktop,tablet,andmobiledevices.
Newsletters
Connect with students
by communicating
about more than just
your cost and
programs.
Featured Scholarships
Help students who want
to be in your classrooms
get there by highlighting
your scholarship
opportunities.

11. Media Kit 2014-2015 | 11
"Working withThe SchoolFinder
Group, we have been able to reach
and recruit new students we
wouldn’t have otherwise. Customer
service is also top-notch!"
Kurtis Knappe
Online Marketing Officer
University of New Brunswick

12. Targeted
Communication
TARGETED COMMUNICATION | PERSONALIZED CONNECTIONS
Email Campaigns
Use targeted email campaigns to build a 1-to-1
relationship with students, parents, and counsellors.
With 34 filter options, you can focus on the right
audience from our 1 million member community.
Detailed tracking and reporting is provided
following the campaign deployment, so you can
see open and click-through rates.
Gain direct access to over 1 million students, parents, and counsellors through targeted email campaigns, exclusive online webinars,
and program-targeted banners. Engage the right students through online marketing services.
8%
open-to-click conversion
25%
average open rate
34
filter options
”
”
12 | The SchoolFinder Group
Program-TargetedBanners
Put your programs front and centre for
highly engaged prospects who are actively
looking at similar programs at other
schools. Differentiate yourself from the
crowd with this strategic positioning of
your program.
0.23%
click through rate
47,000+
programs
Unlimited
impressions

13. Media Kit 2014-2015 | 13
25%
attendance rate
30-60
minutes
6
custom questions
OnlineWebinars
Directly interact with registered participants
including prospective students, counsellors, and
parents. Engage with your exclusive audience
through interactive poll questions, chat, and live
Q&A sessions.With detailed post-event reports,
you’ll have the inside scoop on all registrants for
tailored follow up.
Media Kit 2014-2015 | 11
Media Kit 2014-2015 | 13
LEEDS METROPOLITAN UNIVERSITY
UNITED KINGDOM
"We conducted our first webinar and
were surprised that students within our
city took part. During a high school visit,
one student stated that because of the
webinar, they will apply to UNBC."
Pam Flagel
Associate Registrar - Enrolment Services
University of Northern British Columbia

14. 14 | The SchoolFinder Group
Annual Package Options
ANNUAL PACKAGE OPTIONS | PRICING
BannersClient
Perks
Mobile
eTour 5
Email
Campaigns
Featured
Scholarships
(2 months)
Dashboard
Badges
Program
Targeted
Banners
Online
Webinars
100K
impressions
(up to 3 campaigns)
Basic
$4,000
200K
impressions
(up to 6 campaigns)
Mobile eTour 5
or
Featured Scholarships
Mobile eTour 5
or
Featured Scholarships
20K
names
(up to 3 creatives)
Super Recruiter
$7,500
400K
impressions
(up to 9 campaigns)
40K
names
(up to 6 creatives)
5
programs
1
session
1
badge
1
badge
1
badge
Integrated
$12,000
600K
impressions
(up to 12 campaigns)
60K
names
(up to 9 creatives)
15
programs
3
sessions
Ultimate
$17,500
Brand Awareness Targeted Communication
Monthly
Newsletters
Mobile
eTour 5
Featured
Scholarships
Banner
Advertising
Event
Listings
Email
Campaigns
Online
Webinars
Program
Targeted
Banners
Lead Generation
InfoRequestTM
LeadMatchTM
Dashboard
Badges
Client Perks
Enhanced Profile
LeadMatch™
Newsletters
Event Listings
Enhanced Profile
SocialLinksTM
WebLinksTM
Profile
Banners

15. Media Kit 2014-2015 | 15
Service Costs
PRICING | SERVICE COSTS
OnlineWebinars Mobile eTour 5
Max File Size
-
40K
40K
Size ( w x h )
-
300 x 250
728 x 90
Format
Article
Big Box
Leaderboard
SchoolFinder.com
$250 / issue
$1,250 / issue
$1,250 / issue
StudyinCanada.com
$250 / issue
$750 / issue
$750 / issue
Our HTML5 Mobile eTour 5 allows you to
engage students on-the-go by putting your
school in the palm of their hands.
Mobile eTour 5
$1,500
Onlinewebinarsare30-60minuteseminars
thatallowyoutodirectlyinteractwith
prospectivestudents,counsellors,andparents.
ExclusiveWebinar
$1,000
Newsletter
Advertise in our monthly SchoolFinder.com newsletter that reaches Canadian students, parents, and counsellors or
our quarterly StudyinCanada.com newsletter that reaches international students, parents, and agents.
Net CPM Rate
$300
-
-
Setup
$500
$1,000
$5,000 / month
Format
HTML
Landing Page
Scholarship Alerts
Sorts (2 Included)
$10 / sort
-
supports most sizes, GIF, JPG or text
Size / Links
40K / 5 URLs
-
Email
The names in our SchoolFinder Group community are collected under strict opt-in guidelines and adhere to PIPEDA
(Personal Information Protection and Electronic Documents Act) and Bill C-28 (FISA).
Max File Size
40K
40K
15K
-
-
Size ( w x h )
300 x 250
728 x 90
300 x 50
Text Listing
Text Listing
Format
Big Box Banner
Leaderboard Banner
Mobile Banner
Featured Scholarship
Event Listing
Net CPM Rate
$37
$37
$20
$550 / month
$250 / month
Options
Geo-Targeting
Content-Targeting
Program-Targeting
Expanding Creative
Pre-rollVideo
Frequency Capping
Online Advertising
Our proprietory advertising platform gives you the option to choose who sees your ad, ensuring your message is
delivered to the right audience.

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