Finding real value within your organisation's data is a challenge most organisations face. Today, embracing and interpreting your enterprise-wide and external data sources through advanced analytics is becoming increasing more essential to your business survival. Hear from data analytics experts on how to transform your approach to Data Driven analytics and discover real business insights. Attendees will learn: - Why data driven analytics is especially important to SME - Examples of where organisations are reaping the rewards - How to turn your firm into a data driven organisation - Which technologies will get you there faster