First presentation to the class...

1. Avin Arumugam, Jim Farris, Marco Gottini, Ravi Gupta LeashMe

4. Licensing Partner (IP)

5. Product dev (HW, SW)

6. Product’n (Scale, Outsource)

7. Sales/Mktg (Brand, Prod. awareness)

8. Convenience/Usability (Easy to use, never forget)

9. Cost reduction (Replacement cost, Time saving)

10. Self service (Packaged sales)

12. R&D Resources (Design, Dev, IP)

13. Support

14. Direct (Web Sales, DTV)

16. Marketing and Sales

17. COGS (Economies of scale)

18. Asset sale (Device, app)Cost Structure Revenue Stream

19. Market Size 50M NFC handsets in 2011 @ $30/handset = $1.5B 400M NFC handsets in 2013 @ $30/handset = $12B

20. Test for Hypotheses Customer Segment: Do you have an NFC enabled smart phone? Would you use this solution with your smart phone? Would you pay for this solution? Customer Relationship: Does the customer understand the product? Do they understand the product to install and run on their own? Channel: Are you comfortable buying this product online? Do you need a demo before you buy? Do you need a live customer sales rep? Value Proposition: Do you have an existing problem? Do you know you have a problem? Are you looking for a solution? Have you tried to solve the problem?

21. Test for Hypotheses Key Activities: Outsource vs in-house? Key Resources: Self vs seed? Amount? In-house vs outsource? Key Partners: Is it beneficial (cost/trade secret/control etc) to manufacture in-house vs mfg partner? Do we have existing IP? Cost Structure: Will customers buy without needing sales and mktg? Can we subsidize the hardware? Revenue Stream: Will customers be willing to pay for HW and SW? Just HW? Just SW?