Basic aspects of celeb endorsment

1. CELEBRITY ENDORSEMENT

2. WHAT IS CELEBRITY
ENDORSEMENT?
• A form of brand or advertisement
campaign that involves a well known
person using their fame to help promote
a product or service.

3. WHO IS A CELEBRITY?
• Actors
• Models
• Sports athletes
• Entertainers
• Musicians
• Businessmen
• Politicians
• Fictional celebrities

4. USAGE OF CELEBRITY
• Endorsement
• Actor
• Spokesperson

5. OBJECTIVE
• Instant Creditability
• To push the demand of the product
• To bring the reliability and retention of
the product
• Refresh brand image and repair
tarnished brand image

6. IMPACT OF CELEBRITY
ENDORSEMENT

7. ADVANTAGES
• Build brand equity and brand awareness
• Helps people to recall brand
• Stand out
• Increase in sales

8. DISADVANTAGES
• May derogate reputation
• Inconsistency
• Competition
• A Complete Mismatch

9. RISKS
• Image change
• Celebrities become overexposed
• Celebrities can overshadow brands

10. MULTIPLE BRAND
ENDORSEMENT
• Some celebrities are endorsing several
brands
• Or a specific brand is endorsed by
different spokesperson

11. CONCLUSION
• Flexible approach
• Creates a buzz
• Choice of Celebrity
• Positive Relationship