SuperTag iPitch

Business Technologie

> Tag Management <
Supercharge your digital marketing

> The Big Convergence
“By 2017 the CMO will Spend More on
IT Than the CIO” - Gartner Research

2012 © Supertag Pty Ltd 3

The Internet runs on tags

2012 © Supertag Pty Ltd 4

> Data driven marketing = tags
“Using data to widen the funnel”

Media Attribution & Modeling
Optimise channel mix, predict sales

Targeted Direct Marketing
Increase relevance, reduce churn

Testing & Optimisation
Remove barriers, drive sales

Boosting ROI
2012 © Supertag Pty Ltd 5

> Data driven marketing = tags
“Using data to widen the funnel”

Media Attribution & Modeling

Targeted Direct Marketing

Testing & Optimisation

Boosting ROI
2012 © Supertag Pty Ltd 6

> Bridging the marketing/IT divide

Marketing Technology

Communication barriers and resource limitations
reduce ability to innovate and execute strategies
2012 © Supertag Pty Ltd 7

> Bridging the marketing/IT divide

Marketing SuperTag Technology

SuperTag enables marketers to implement data driven
marketing strategies directly without IT support
2012 © Supertag Pty Ltd 8

> Cross-platform data integration

Web Analytics CRM/eDMs
Heat Maps Paid Search
Targeting SuperTag Ad Servers
Live Chat Affiliates
Testing DFPs

SuperTag enables data exchange and coordination
of user experience across multiple platforms
2012 © Supertag Pty Ltd 9

Easy to use drag & drop interface to manage tags
2012 © Supertag Pty Ltd 10

Constantly growing tag library and integrations
2012 © Supertag Pty Ltd 11

Dynamically enable tests on any page element
2012 © Supertag Pty Ltd 12

Build-in product affinity re-targeting module
2012 © Supertag Pty Ltd 13

Media attribution and data mining in Splunk
2012 © Supertag Pty Ltd 14

> The Big Convergence
“By 2017 the CMO will Spend More on
IT Than the CIO” - Gartner Research

2012 © Supertag Pty Ltd 15

Contact us
cbartens@datalicious.com

Learn More
supertag.datalicious.com

Demo & Trial
supertag@datalicious.com

2012 © Supertag Pty Ltd 16

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