SlideShare ist ein Scribd-Unternehmen logo
1 von 5
What is strategy? Strategy is a flexible set of values to achieve a certain objective.  E.g. Skiing lesson for dummies Strategy A: Learning to turn and stop (mid-way) Strategy B: No stopping till the destination Vision = where do we goMission = why do we go thereStrategy = what do we doBusiness model = how we do it
Porter’s corner “It [Strategy] means deliberately choosing a different set of activities to deliver a unique mix of value”- Michael Porter Five forces for business strategy1. Threat of the entry of new competitors2. Intensity of competitive rivalry3.  Threat of substitute products/services4. Bargaining power of customers5. Bargaining power of suppliers     6. Internal threat - Microsoft’s creative destruction(courtesy: NYT)  Not-so-porter
Strategic buzz-words desire unique creativity discover talent beliefs fun EPIC create value
Zynga’s secret to success -  STEAL GREAT IDEAS! Before MAFIA WARS – Psycho Monkey‘s Mob Wars Before FARMVILLE – Slashkey‘s Farm Town Before FISHVILLE – Fish World from TallTree Games Before CAFE WORLD – Playfish‘s Restaurant City Before WORD TWIST – TextTwist from GameHouse (Courtesy: Business Insider)

Weitere ähnliche Inhalte

Andere mochten auch

Sse strategy zynga_2011
Sse strategy zynga_2011Sse strategy zynga_2011
Sse strategy zynga_2011
Crowd Dora
 
Sse strategy zynga_2011
Sse strategy zynga_2011Sse strategy zynga_2011
Sse strategy zynga_2011
Crowd Dora
 
Tjenesteavtale 10 av Leif Vonen
Tjenesteavtale 10 av Leif VonenTjenesteavtale 10 av Leif Vonen
Tjenesteavtale 10 av Leif Vonen
Stjørdal kommune
 
Bring crowds into crowdfunding
Bring crowds into crowdfundingBring crowds into crowdfunding
Bring crowds into crowdfunding
Crowd Dora
 

Andere mochten auch (7)

Sse strategy zynga_2011
Sse strategy zynga_2011Sse strategy zynga_2011
Sse strategy zynga_2011
 
Notice to bargain july 17 2012 amhe to usw 5328[1]
Notice to bargain july 17 2012 amhe to usw 5328[1]Notice to bargain july 17 2012 amhe to usw 5328[1]
Notice to bargain july 17 2012 amhe to usw 5328[1]
 
Molecular Biology
Molecular BiologyMolecular Biology
Molecular Biology
 
Sse strategy zynga_2011
Sse strategy zynga_2011Sse strategy zynga_2011
Sse strategy zynga_2011
 
Tjenesteavtale 10 av Leif Vonen
Tjenesteavtale 10 av Leif VonenTjenesteavtale 10 av Leif Vonen
Tjenesteavtale 10 av Leif Vonen
 
Bring crowds into crowdfunding
Bring crowds into crowdfundingBring crowds into crowdfunding
Bring crowds into crowdfunding
 
Effectiveness of Internal Audits in Public Educational Institutions in Kenya...
Effectiveness of Internal Audits in Public Educational Institutions  in Kenya...Effectiveness of Internal Audits in Public Educational Institutions  in Kenya...
Effectiveness of Internal Audits in Public Educational Institutions in Kenya...
 

Ähnlich wie Sse strategy zynga_2011

Where Are My Customers
Where Are My CustomersWhere Are My Customers
Where Are My Customers
Michael Sobus
 
Strategy basics competing through strategy
Strategy basics   competing through strategyStrategy basics   competing through strategy
Strategy basics competing through strategy
Tecnologico de Monterrey
 
Content & Marketing Presentation
Content & Marketing Presentation Content & Marketing Presentation
Content & Marketing Presentation
Oscar Mackenzie
 
Content and Marketing Workshop
Content and Marketing WorkshopContent and Marketing Workshop
Content and Marketing Workshop
Oscar Mackenzie
 
The Dna Of A Good Leader
The Dna Of A Good LeaderThe Dna Of A Good Leader
The Dna Of A Good Leader
Khoo Christie
 

Ähnlich wie Sse strategy zynga_2011 (20)

Building a Compelling Value Proposition
Building a Compelling Value PropositionBuilding a Compelling Value Proposition
Building a Compelling Value Proposition
 
Röhlig_Grindrod_ContractLogistics_Apr24.ppsx
Röhlig_Grindrod_ContractLogistics_Apr24.ppsxRöhlig_Grindrod_ContractLogistics_Apr24.ppsx
Röhlig_Grindrod_ContractLogistics_Apr24.ppsx
 
So You Have a Great Idea - What Next?
So You Have a Great Idea - What Next?So You Have a Great Idea - What Next?
So You Have a Great Idea - What Next?
 
TBIZ 2012 - Elementi di un Business Plan Teoria e pratica
TBIZ 2012 - Elementi di un Business Plan Teoria e praticaTBIZ 2012 - Elementi di un Business Plan Teoria e pratica
TBIZ 2012 - Elementi di un Business Plan Teoria e pratica
 
A3-P2WCanvas.pdf
A3-P2WCanvas.pdfA3-P2WCanvas.pdf
A3-P2WCanvas.pdf
 
Where Are My Customers
Where Are My CustomersWhere Are My Customers
Where Are My Customers
 
NATURE VS. NURTURE
NATURE VS. NURTURENATURE VS. NURTURE
NATURE VS. NURTURE
 
FITI Workshop_Marketing and Strategy for Startups
FITI Workshop_Marketing and Strategy for StartupsFITI Workshop_Marketing and Strategy for Startups
FITI Workshop_Marketing and Strategy for Startups
 
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com
Unlocking Cool - By Jeremy Gutsche, TrendHunter.comUnlocking Cool - By Jeremy Gutsche, TrendHunter.com
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com
 
Strategy basics competing through strategy
Strategy basics   competing through strategyStrategy basics   competing through strategy
Strategy basics competing through strategy
 
Branding for entrepreneurs_-_sbdc_082912
Branding for entrepreneurs_-_sbdc_082912Branding for entrepreneurs_-_sbdc_082912
Branding for entrepreneurs_-_sbdc_082912
 
RazWar: Branding in the Digital Age
RazWar: Branding in the Digital Age RazWar: Branding in the Digital Age
RazWar: Branding in the Digital Age
 
Content & Marketing Presentation
Content & Marketing Presentation Content & Marketing Presentation
Content & Marketing Presentation
 
Content and Marketing Workshop
Content and Marketing WorkshopContent and Marketing Workshop
Content and Marketing Workshop
 
The left field evolutionary thinking
The left field evolutionary thinkingThe left field evolutionary thinking
The left field evolutionary thinking
 
Strategy Without the B.S.
Strategy Without the B.S.Strategy Without the B.S.
Strategy Without the B.S.
 
The Dna Of A Good Leader
The Dna Of A Good LeaderThe Dna Of A Good Leader
The Dna Of A Good Leader
 
1 - Introduction to Strategy.pptx
1 - Introduction to Strategy.pptx1 - Introduction to Strategy.pptx
1 - Introduction to Strategy.pptx
 
FEI Digital Week Webinar at Innovation Management - October 2019
FEI Digital Week Webinar at Innovation Management - October 2019 FEI Digital Week Webinar at Innovation Management - October 2019
FEI Digital Week Webinar at Innovation Management - October 2019
 
Summary lecture on Strategic Management CBS MBA
Summary lecture on Strategic Management CBS MBASummary lecture on Strategic Management CBS MBA
Summary lecture on Strategic Management CBS MBA
 

Kürzlich hochgeladen

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Kürzlich hochgeladen (20)

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 

Sse strategy zynga_2011

  • 1. What is strategy? Strategy is a flexible set of values to achieve a certain objective. E.g. Skiing lesson for dummies Strategy A: Learning to turn and stop (mid-way) Strategy B: No stopping till the destination Vision = where do we goMission = why do we go thereStrategy = what do we doBusiness model = how we do it
  • 2. Porter’s corner “It [Strategy] means deliberately choosing a different set of activities to deliver a unique mix of value”- Michael Porter Five forces for business strategy1. Threat of the entry of new competitors2. Intensity of competitive rivalry3. Threat of substitute products/services4. Bargaining power of customers5. Bargaining power of suppliers 6. Internal threat - Microsoft’s creative destruction(courtesy: NYT) Not-so-porter
  • 3. Strategic buzz-words desire unique creativity discover talent beliefs fun EPIC create value
  • 4.
  • 5. Zynga’s secret to success - STEAL GREAT IDEAS! Before MAFIA WARS – Psycho Monkey‘s Mob Wars Before FARMVILLE – Slashkey‘s Farm Town Before FISHVILLE – Fish World from TallTree Games Before CAFE WORLD – Playfish‘s Restaurant City Before WORD TWIST – TextTwist from GameHouse (Courtesy: Business Insider)