The Supply-Chain Operations Reference-model (SCOR) is a process reference model that has been developed and endorsed by the Supply-Chain Council (non-profit consortium) as the cross-industry standard diagnostic tool for supply-chain management. This model enables companies to address, improve and communicate supply-chain management practices, spanning from the supplier's supplier to the customer's customer. As the appointed authority in Asia on the Supply Chain Operations Reference model (SCOR®), we are recognized as a leading SCOR® expert by the Supply Chain Council. iCognitive has developed a unique SCOR® Model Methodology to improve and optimize the Supply Chain with constant innovations through PLAN, SOURCE, MAKE, DELIVER, RETURN and ENABLE.

1. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
SCOR® Model iCognitive Methodology
iCognitive
The Leading Company in Supply Chain Management
Prepared by Radouane
Hamidi
Radouane.hamidi@icognitive.com
PLAN SOURCE MAKE DELIVER RETURN

2. SCOR® Model
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Through a world-wide recognized methodology covering the end-to-end Supply
Chain : SCOR®
Supply Chain Consulting
2

3. What is the SCOR® Model
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
The Supply-Chain Operations Reference-model (SCOR) is a process reference model
that has been developed and endorsed by the Supply-Chain Council (non-profit
consortium) as the cross-industry standard diagnostic tool for supply-chain
management.
This model enables companies to address, improve and communicate supply-chain
management practices, spanning from the supplier's supplier to the customer's
customer.
As the appointed authority in Asia on the Supply Chain Operations Reference model
(SCOR®), we are recognized as a leading SCOR® expert by the Supply Chain Council.
iCognitive has developed a unique SCOR® Model Methodology to improve and
optimize the Supply Chain with constant innovations through PLAN, SOURCE, MAKE,
DELIVER, RETURN and ENABLE.
3

4. Modeling with SCOR®
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• Drivers for modeling: Why do you model
• Business opportunities:
–
–
–
–
–
–
–
Strategy Development
Merger, Acquisition or Divestiture (Companies or Supply Chains)
Process optimization and Re-engineering
Standardization, Streamlining and Management alignment
New business start-up (Company and Supply Chain start-ups)
Benchmarking
Process Outsourcing
• Technology services:
– Software implementation (ERP, PLM, QC)
– Workflow & Service Oriented Architecture
Supply Chain Consulting
4

5. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
iCognitive SCOR® Project
Implementation Roadmap
5

6. iCognitive SCOR® Project Roadmap
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
As-Is
Education
To-Be
Build
SCORcard
As-Is
Education
and set
Modeling
basis for
competition
Design
To-Be
Model
Implementation
Develop
Prototype
Education
Verify
Implement
Re-configuration
6

7. iCognitive SCOR® Project Roadmap
As-Is
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Education
•Project
kick-off
•SCOR
workshop
•SCOR
executive
briefing
To-Be
Build
SCORcard
As-Is
Education
and set
Modeling
basis for
competition
•Geo-mapping
•Process Lev1-4
Mapping
•Financial Flow
•Cycle Time
•Best practice
Analysis
•SC
Organogram
•Supplier &
Customer
Profile
•IT System
Overview
•Build
Scorecard
•Benchmark
•Gap analysis
•Set basis of
competition
•SCOR To-Be
Design
workshop
•SCM impact
on Finance
workshop
Design
To-Be
Model
Brainstorm for
potential
improvement
Approach:
•Disconnect
•Opportunity
•Assumption
•Business case
Confidential
Implementation
Develop
Prototype
Develop a
business
case for
each of the
selected
To-Be
projects
Education
Project
management
workshop
Verify
•Fine tune
the
business
case
•Verify it
Implement
•Build
project
team
•Initiate
project
•External
monitor
•SystemSCIPO
•Performa
nce
analysis
service
7

8. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
SCOR® Metrics
Examples of Metrics
8

9. Supply Chain Modeling - Measuring
Performance (Metrics)
Measuring how well the supply chain performs is as essential as
understanding how it operates
– Measurements must link to business objectives
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– Measurements must be repeatable
– Measurements must provide insights into how to manage the supply
chain more effectively
– Measurements must be appropriate for the process activity they are
measuring
9

10. Level 1 Metrics
& Supply Chain Performance Attributes
Performance Attributes
External -Facing
Level 1 Strategic Metrics
Reliability
Perfect Order Fulfillment
Order Fulfillment Cycle Time
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Upside Supply Chain Flexibility
Upside Supply Chain Adaptability
Downside Supply Chain Adaptability
Overall Value at Risk (VAR)
Supply Chain Management Cost
Cost of Goods Sold
Cash-To-Cash Cycle Time
Return on Supply Chain Fixed Assets
Return on Working Capital
Responsiveness
Internal-Facing
Agility
Costs
Assets
√
√
√
√
√
√
√
√
√
√
√
10

11. SCOR® Metrics Example 1:
Perfect Order Fulfillment
• Definition:
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– The percentage of orders
meeting delivery performance
with complete and accurate
documentation and no delivery
damage.
• Calculation
– [Total perfect orders] X 100%/
[total number of orders]
• Components include
– all items and quantities on-time
and in-full
– using customer’s definition of
on-time
– documentation - packing slips,
bills of lading, invoices, etc.
11

12. SCOR® Metrics Example 2:
Order Fulfillment Cycle Time
Order Fulfillment Cycle Time (MTS)
MTS
Order
receipt
S1.1 S1.5
D1.1D1.2
Source
Cycle Time
D1.3 D1.14
M1.1 M1.6
Make
Cycle Time
Customer Order signal
Delivered product
Deliver
Cycle Time
Level 2
Order Fulfillment Cycle Time (MTO)
MTO
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Level 1
Customer acceptance of
order
Order
receipt
Confidential
D2.1D2.2
S2.1 S2.5
Source
Cycle Time
M2.1 M2.6
Make
Cycle Time
Level 1
Customer acceptance of
order
D2.3 D2.14
Customer Order signal
Delivered product
Deliver
Cycle Time
Level 2
Order Fulfillment Cycle Time (ETO)
ETO
Order
receipt
D3.1D3.2
Level 1
Customer acceptance of
order
S3.1 S3.7
Source
Cycle Time
M3.1 M3.7
Make
Cycle Time
D3.3 D3.14
Deliver
Cycle Time
Customer Order signal
Delivered product
Level 2
12

13. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
SCOR® Corporate Training
iCognitive Supply Chain Catalogue Training 2014 List
13

14. iCognitive Supply Chain Catalogue Training 2014
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
Optimizing your supply chain through SCOR® Model
•
•
•
•
Introduction to Supply Chain Management Fundamental
SCOR® Walkthrough: Optimize your End-to-End Supply Chain
SCOR® 11.0 Navigator
Building Supply Chain Capabilities to Achieve Operational
Excellence
14

15. Training: Nurturing the Future
– Public workshops: Share your experience
with other supply chain professionals and
the trainer
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– In-House
workshops:
Customized
workshops to meet your particular needs
– Training plus Coaching: Master the real
execution through knowledge sharing and
hands-on support from experienced subject
expert
– E-learning courses: Allow your staff to learn
in a more individualized and flexible
learning pace
Supply Chain Training
Click on the picture to view our
online SC Training Catalogue 2014
15

16. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
SCOR® Implementation Case Study
16

17. Successful projects: British American Tobacco
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
• Challenge: As pressure on margins increased, due to stronger local
competition, a need appeared to uncover inefficiencies, and start a
Supply Chain Management improvement program for Asia Pacific
• Solution:
– Streamline and harmonize supply chain operations across all major Opco’s in
the region by using the SCOR® framework
– Comprehensive Assessment of As-Is: Processes mapping, Performance
Measurement & Benchmarking
– Gap Analysis
– Design of improved new supply chain (To-Be)
– Implementation of Quick wins and longer term improvements
• Results:
– Total savings: 1.75 M USD
– Total cash release: 6 M USD
17

18. Successful projects: Thales
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
• Challenge: Sustain the company’s profitability and competitive
advantage by boosting efficiency and reducing cost in a context of
significant growth
• Solution:
– SCOR® analysis “As-Is”: Mapping of facilities, processes, systems and
organizations
– “To-Be”: Identification of strategic opportunities
– Implementation of 21 initiatives (12 Quick Wins and 9 Projects)
• Results :
– The Return on Investment (x19.2) was reached within 12 months
– Savings: 20% of the total IFE revenue
– Reduction of inventory value by 1 million USD within 6 months
18

19. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
Few words about iCognitive
19

20. About iCognitive
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
iCognitive is an international consulting firm specialising in supply chain
management optimisation, with offices in Asia and Europe. We provide a
comprehensive range of supply chain consulting services, in-depth
analysis, pragmatic solutions, and a capability to produce practical and
measurable results for our customers.
iCognitive offers a range of tailor made services including:
–Supply Chain Management & Consulting.
–Corporate Supply Chain Training & Workshop.
–Benchmarking & Advanced Operational Benchmarking.
–Supply Chain IT Solutions & Technology Consulting.
–Supply Chain Outsourcing Services.
20

21. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
An appointed Authority in Asia on SCOR® Model
Fully committed to measurable performance and improvements for our
clients operations, we focus on "solving the right problem"; through a
structured end-to-end vision of the supply chain. Our applied research
capabilities empower executives to make more effective decisions to
optimise their operational strategy. By transferring our supply chain
knowledge to the client's team, we ensure that the solution implemented
is
sustainable
long
after
the
project
has
finished.
As the appointed authority in Asia on the Supply Chain Operations
Reference model (SCOR®), we are recognized as a leading SCOR® expert
by the Supply Chain Council.
Over 70 projects implemented in Supply Chain Management and over 30
projects using the unique iCognitive SCOR® Model Methodology
21

22. Pr. John Paul
•
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•
•
•
•
John Paul (PhD, MBA, MSc, BEng) is an expert in supply chain
management and operational improvement for manufacturing
and services. He has over 25 years experience in supply chain
management working as a top executive in, then later as consultant
to, global corporations.
Since 2003, he runs iCognitive, international, a dynamic, innovative
consultancy company offering excellence in Supply chain services in
South East Asia region (Singapore, Malaysia, China), and in Europe (France). Clients are worldwide
based.
John Paul is currently a Professor and Research fellow at BEM - KEDGE (Bordeaux Ecole de
Management – KEDGE, France) and visiting Professor at ESSEC Asian Campus in Singapore.
John Paul has written the unique SCOR®Model Application in Chinese, Bahasa and French version
and numerous SCM-articles. He has been lecturing in different European Universities and Nanyang
Technological University Singapore.
Founder and current Secretary of the South East Asia Chapter of the Supply Chain Council, John is
a member of the Technical Development Committee of the Supply Chain Council. He is a qualified
SCOR® instructor certified by the supply chain council and has trained over 3000 Supply Chain
executives from 200 different companies in the region.
22

23. An international team
• Thinking Globally and Acting Locally
• Multicultural and experienced team
• Experienced consultants in Asia-Pacific and Europe
•
iCognitive Europe
Paris La Défense
iCognitive China
France
Hangzhou
China
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
FRANCE
iCognitive Africa
CHINA
Coming Soon
MALAYSIA
SINGAPORE
iCognitive Malaysia
Kuala Lumpur
Malaysia
iCognitive Singapore
HQ - Singapore
Consulting
Benchmark
Training & Workshop
Technology
Research
23

24. An integrated service offering
BENCHMARKING
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
CONSULTING
RESEARCH IN
SUPPLY CHAIN
TRAINING
TECHNOLOGY
24

25. We support our clients in…
• Aligning their Supply Chain with their corporate strategy
• Improving their visibility through supply chain integration
• Reducing their costs
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
• Maximizing their cash flow
• Increasing their flexibility and responsiveness with an agile supply
chain
• Measuring and improving their performance (service level)
• Implementing a green Supply Chain
Supply Chain Consulting
25

26. With a wide variety of services
•
Supply Chain Flash Audit
•
S&OP implementation
•
SCOR Implementation
•
Forecasting / Demand management
•
Supply Chain Performance
improvement
© 2013 Copyright iCognitive Pte. Ltd. All rights reserved
Measurement
•
Supply chain Intelligence
Logistics and distribution network
•
Supply Chain Technology Assessment
design
•
Supply Chain Analytics
•
Supply Chain strategy
•
Supply Chain Training
•
Supply Chain risk and continuity
•
…
•
assessment
Supply Chain Consulting
26

27. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
Our clients… our success
27

28. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
iCognitive Publication
First SCOR® Book published in Chinese and French
French version
French Version,
2nd Edition
Chinese version
Chinese Version
2nd Edition
Coming soon
Bahasa Version
Coming soon
On sale on: http://www.icognitive.com/estore/
28

29. © 2013 Copyright iCognitive Pte. Ltd. All rights reserved
iCognitive Europe
7C, place du Dôme
Immeuble Elysées La
Défense Paris La Défense
92056 France
Tel:+33 (0)1 72 75 72 30
Fax:+33 (0)1 72 75 72 99
iCognitive HQ & APAC
13 Ann Siang Road
#02-01
Singapore 069693
Phone +65 63252810
Fax +65 62200690
www.icognitive.com
info@icognitive.com
iCognitive Malaysia
10th Floor, Wisma Havela
Thakardas
No.1, Jalan Tiong Nam,
Off Jalan Raja Laut
Kuala Lumpur
50350 Malaysia
Phone: +65 6325 2810
Fax:+65 6220 0690
www.icognitive.com
iCognitive China
Room 101- 201, A unit,
3rd building
No.4028 Nan Huan Road
Hangzhou 310053
China (PRC)
Phone: 86 - 571 2689
2730