2. We design 360° customer experiences.
We help you define and influence how your customers
experience your brand across the multitude of touchpoints.
To do this we are experts in:
Research & Insight
Brand Identity & Communications
Digital User Experience
Interior Design
Architecture
Experiential Marketing
3. We design experiences that delight customers,
build brand advocacy and deliver improved
business performance.
We are ‘i-am’
4. should never be redrawn or replicated.
1.0 Brand Mark
The new Jetking brand mark
reflects both our heritage and
our future. We are grounded
by the foundation and values
of our past, but are youthful,
progressive, and accessible.
Our new brand is both iconic
and powerful.
Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated.
5
‘‘‘i-am’ helped us develop
a deeper and emotional
connection to our customers
and helped us improve our
perception in the industry.”
Siddarth Bharwani
Head, Marketing & Corporate Communications, Jetking
Jetking wanted to be more than just an education
and training facility. They wanted to be known as
an institute of knowledge, harnessing a culture of
continuous learning and development in pursuit of
a better life.
‘i-am’ worked closely with the Jetking team to create
a dynamic new mark, visual language and brand
personality that modernised and strengthened their
brand whilst retaining their heritage.
Jetking are working with their franchisees to
implement the new brand identity and visual
language across their extensive network pan-India.
1
5. 1.0 Brand Mark
The new Jetking brand mark
reflects both our heritage and
our future. We are grounded
by the foundation and values
of our past, but are youthful,
progressive, and accessible.
Our new brand is both iconic
and powerful.
Old Brand Mark
New Brand Mark
Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated.
6. Jetking
TM
Better people, better life
Jetking
TM
Better people, better life
Jetking
Jetking
Better life
Better life
Jetking
Jetking
Jetking
Jetking
Better life
Jetking
Jetking
Jetking
PPt. 2013
Jetking
Jetking
Better life
Better life
Infotrain
Infotrain
Corporate Stationary and Merchandise
9. Collateral : Posters
e poster design layouts
he graphic elements.
Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated.
7.2 Collateral : Posters
Sample poster design layouts
using the graphic elements.
30
Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated.
Posters & External Signage
13. ‘‘We are really happy with
the brand identity and store
interiors ‘i-am’ have designed
and look forward to rolling out
the format across Turkey.”
Marketing Director
Vatan Notebook
Vatan is one of the largest and most forward-looking
electronics retailers in Turkey. Vatan asked ‘i-am’ to
create a niche retail format specifically focused on
electronic notebooks.
'i-am' have developed the name, brand identity,
physical environment and retail experience for
the retailer. With an arresting and innovative new
lifestyle-led approach to the window displays,
the customer is immediately drawn into a highly
interactive environment with an easy to understand
and intuitive product display. Knowledgeable staff,
wearing ‘i-am’ designed uniforms, are on-hand to
help the customer find the perfect notebook for their
lifestyle.
The initial test sites have proved a considerable
commercial success for Vatan, showing strong sales
and attracting new customers. Based on this, ‘i-am’
is constructing 25 new sites.
18. ‘‘‘i-am’ created an interactive
environment that targets all
our customers.”
Marketing Director
Avea
Avea is a leading GSM operator in Turkey that serves
to 12 million subscribers in its 700 stores. Avea
wanted to familiarise its customers to the values it
added to the mobile communication world, one of
the fundamentals of our times.
We set off understanding the value that mobile
communication adds to life and focused on how
communication language differs between lifestyle
groups. We reflected Avea’s young, dynamic and
innovative character throughout the store zones and
colour palette. We defined employee personalities
as well as he architectural and graphic language.
With its stronger customer experience, Avea
decided to implement the new design to all service
points.
21. (B2B Manufacturers of Electronic Components and
Spare Parts)
‘‘ The ‘i-am’ team really understood
our branding needs. A highly
creative team with multi-sector
experience, ‘i-am’ delivered a
brand identity that significantly
exceeded our expectations.’’
Rajan Soni
Founder, Axon Electronics
Axon is a start up in the contract electronics
manufacturing industry. They pride themselves in
being reliable manufacturing partners to their clients,
providing end-to-end integrated solutions as technical
experts. The requirement was for a name and visual
identity that was strong, confident, bold,
and professional.
‘i-am’ created a bold and memorable name relevant
to the industry. This was supported by a powerful,
contemporary brand identity that carries a high recall
value. The logo was derived from the symbol for a
capacitor, a source of power. The identity allows for
versatility in brand expression – from large scale to
small scale applications on electronics.
The new name and identity is an ideal foundation
from which the company can kick off and develop
themselves into industry leaders.
23. “ i-am’ are genius brand consultants
and designers, they are the people
we’ve been to consistently over the
past 12 years. They have guided
us, steered us and given us a huge
amount of creative intelligence.”
Jon Newey
Director
Having previously worked with the team at Domus
tiles in the review and development of their brand
and sales process, it was great to reunite in the
creation of this inspirational new showroom in the
heart of Clerkenwell’s design district. Domus has
provided a unique environment for clients to explore
new ideas.
The overall design concept, that we’ve called
‘Back to Front’, was inspired by visiting the Domus
warehouse in West London and their many suppliers
in Northern Italy. The showroom itself has been
returned to its foundations, stripped of artificial
display walls and counters to reveal the body of this
generous space.
28. Describe the attributes of the project
from the occupier’s perspective addressing,
as appropriate, issues such as occupation
density, flexibility and staff amenities.
The Clerkenwell showroom acts as
Domus’ ‘London home’ and gives
them a real place and status within
the design community. The design
of the showroom has given Domus
a huge advantage; shown in the
increased number of visitors (over
5,500 people in less than a year).
This increase of footfall has had
a direct impact on Domus’ sales
figures, making them increasingly
more profitable. The Clerkenwell
showroom provides both a social and
commercial benefit.
The Domus Clerkenwell showroom is
an enormously flexible space. While
functioning as a showroom and office
facility, it has also been able to hold
a number of important events to the
local community. During Clerkenwell
Design Week, Domus hosted a three
day long event which featured daily
Product Display
lectures from some of the most
influential people in tiling, stone
work and architecture. The easily
adaptable space created by ‘i-am’
associates means that Domus can
host guests easily, in an enjoyable
and inspiring environment.
Richard Bull, Domus’ Specification
Executive said of the Clerkenwell
showroom, “It’s a first class, uplifting
space. A place to be proud of, to meet
clients in and even show-off to your
friends. Not only is it much easier
to showcase large format materials
that are now more technical, more
detailed and have more variation,
it is such a wonderfully easy space
to work with and around. Be it with
visiting clients or designers, in small
or large groups, everyone leaves with
a lasting enjoyable experience. My
effectiveness has increased 5-fold
and it feels compelling”.
29. ‘‘ Thanks to ‘i-am’ we now have a
showroom with a WOW factor.”
Sadık Özgür
Director
The objective was to design a space where Kale Kilit
could demonstrate its integrated security products
and services to its customers. The customer
experience was based on highlighting Kale Kilit’s
innovative products.
‘i-am’ was inspired from the British artist Antony
Gormley’s “Breathing Room III” that was exhibited
at the White Cube Gallery. Rather than creating a
standard showroom, ‘i-am’ have developed a giant
labyrinth effect, and presented a customer journey
which allows the customers to discover different
experience zones.
Digital boards and transparent glass surfaces were
used to create elements of surprise. Interactive
screens gave customers the opportunity to design
their own unique door through a digital interface.
A space was also created that could be used for
exhibitions, seminars, and events, turning the
environment into a social space as well.
30.
31. Brand Mark in English: Shortened Name Version
‘‘ We conducted a lengthy
international search to select
our design agency and are
absolutely delighted with
the impact ‘i-am’ has had on
our business.’’
Hiren Bhanu
Chairman, New India Bank
By working closely with a very ambitious
and willing board, we implemented a radical
shake-up of the business, touching every
aspect of the bank's workings and functionality.
The new identity is both ultra-modern and
corporate, yet radiates warmth and simple
accessibility. The functionality of the branches
now places the customer and their needs at
the heart of the bank’s operations.
The new brand and branch experience is being
rolled out across the entire New India Bank estate.
Twelve months after the opening of the first site
the performance has greatly exceeded the board's
expectations and has been warmly received by
both customers and staff.
32. Brand Mark in English: Shortened Name Version
ank
Old Brand Mark
New Brand Mark
33. New India Bank
Credit Cards:
E L I T E
C A R D
S I LV E R C A R D
G OL D
SPEND & SAVE
ELITE CARD
TR AVEL CAR D
Bank Cards
CAR D
SPEND & SAVE
34. Corporate Stationery: Letterhead, Compliment Slip & Business Card
Hiren Bhanu
Vice Chairman
New India Co-Op. Bank Ltd.
Corporate Office
A.V. Nagwekar Marg,
Prabhadevi, Mumbai - 400 025.
tel
fax
mob
email
web
W I TH
C OM PL I M E N TS
New India Co-Op. Bank Ltd.
Corporate Office
A.V. Nagwekar Marg,
Prabhadevi, Mumbai - 400 025.
New India Co-Op. Bank Ltd.
Corporate Office
A.V. Nagwekar Marg,
Prabhadevi, Mumbai - 400 025.
tel
fax
email
web
+91 66264603
+91 66157302
info newindiabank.org
www.newindiabank.org
Stationary
tel
fax
email
web
+91 66264603
+91 66157302
info newindiabank.org
www.newindiabank.org
+91 66264603
+91 66157302
+91 9820419474
hirenbhanu newindiabank.org
www.newindiabank.org
35. Colour Coded Poster Layouts
Colour Coded Poster Layouts
Colour Coded Poster Layouts
Colour Coded Poster Layouts
your
your
your
your
Making your
Making
Making youryour
Making your
decisions in life
decisions in
decisions in lifelife
decisions in life
easier
easier
easier
easier
working
working
working
working
life
life
life
life
your
your
your
your
home
home
home
home
life
life
life
life
Posters
your
your
your
your
your
personal
personal
personal
personal
life
life
life
life
your
your
your
your
your
family
family
family
family
life
life
life
life
36. Website Home Page: Option 2
DRI NK S • F O O D • E V E NT S
search
A B O UT US • CO NTA CT US
home
about us
services
products
contact
fresh!
CO ME
&
solutions
RELAX
financial
that make sense
Just pop into one of our branches
or give us a call
Lakwatsa, 7Blenheim Cresent, London W11 2EE
Tel +00386 3986 E info@lakwatsa.com
Website
Website
go
40. ‘‘‘i-am’ created a world class
brand identity and sales
lounge which we intend to roll
out Pan-India.’’
Amit Mavi
Founder, BOP
World’s trusted
realty experts
An ISO 9001:2008 Certified Company
Over 40,000 satisfied customers
14 studios across 10 cities in India
2 international offices in Dubai & Singapore
Great investment advice and insight
BOP also known as Better Options Propmart is
amongst India’s largest and fastest growing real
estate brokers. As the company has grown rapidly
and internationally there was a need to create a brand
identity that would have a stronger recall value and
global appeal.
For BOP the customer is at the heart of the business.
BOP wanted to create a truly magical experience for
their prospective customers visiting their sales lounge.
‘i-am’ created a strong brand identity and a stand-alone
sales lounge environment that is industry leading.
This was achieved by creating a recognisable logo that
represents a young, professional, moving brand and
a sales lounge that incorporates new technologies
and allows greater product engagement and comfort.
This allowed BOP to take brand ownership in
collaterals, adverts, campaigns, and other media,
whilst having a fresh impact in India and appealing
to new markets overseas.
42. Premium Brand Mark Colours
P Brand Mark must always be
uced from original artwork and
never be redrawn or replicated.
our premium Brand Mark and it
e printed in specialty colour at
MES - Pantone 871 C.
lacement colour, tint or colour
must be used at any time.
NE
Premium Brand Mark
7
43. World’s trusted realty experts
Dear Richard,
This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it
would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or
communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and
well dimensioned and laid out in a functional manner.
The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader
will instantly know who is writing to them. It is also important to consider how the letter will be posted.
Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look
together. Overall consideration should be made to the entire compliment of stationery items. All items should look as
consistent parts of the same brand. They should project the personality of the brand through the use of typography
and colour. Also the design of logotypes or symbols and devices.
This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the
letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart,
clear and considered. Simple as that.
With Compliments
G7, First Floor
Sector 18
Noida 201301
T: +91 120 4195555
E: info@bopgroup.co.in
W: bopgroup.in
Yours Sincerely,
Amit Mavi
Founding Partner
World’s trusted
realty experts
World’s trusted
realty experts
Amit Mavi
Gaurav Mavi
G7, First Floor
Sector 18
Noida 201301
G7, First Floor
Sector 18
Noida 201301
G7, First Floor
Sector 18
Noida 201301
T: +91 120 4195555
E: info@bopgroup.co.in
W: bopgroup.in
T: +91 120 4195555
91 120
M: +91 9654444333 4195555
E: am@bopgroup.co.in
W: bopgroup.in
opgroup.in
T: +91 120 4195555
M: +91 9910266552
E: gv@bopgroup.co.in
W: bopgroup.in
Founding Partner
Corporate Stationary
Founding Partner
48. Residential
Commercial
World’s
DRI NK Strusted realty•expertsNT S
• FOOD EVE
A B O UT US • CO NTA CT US
Home
Company
Projects
Builders
Knowledge
Blog
Contact
CO ME &
RE LAX
vestment
looking to invest?
want to secure your future?
want the best deal?
then look no further, talk to us
India’s leading real estate consultants
Call 9560891830
Toll-free 1800-102-5055, SMS ‘BOP’ to 56677
Recent Projects
Lakwat sa, 7B lenheim Cresent , London W 11 2E E
Tel + 00386 3986 E inf o@lak wat s a. com
Property Title
Property Title
Property Title
Property Title
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adipiscing elit. Aliquam massa lorem,
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Our Clients
Website
About Us
BOP Group was incorporated as Better Option Propmart Pvt. Ltd. In 2007. Over
the last 5 Years, BOP has successfully worked towards establishing itself into
Testimonials
“I would recommend
BOP Group to everyone
Contact Us
Name
55. ‘‘ We needed brand ownership
within our market, ‘i-am’
established the same by
re-freshing our brand.’’
Marketing Director, Panchshil
Panchshil is a high-end luxury sector real estate company
based out of Pune, working with designers such as
Philippe Starck. They have built several iconic buildings
in Pune including luxury hotels. Over a period these
structures have become landmarks throughout the
city, however the public in general are not aware that
Panchshil built these.
‘i-am’ were asked to tidy up the existing brand mark
and establish the brand hierarchy for Panchshil. It was
important to re-associate the Panchshil brand with their
developments. ‘i-am’ were also asked to look at the tone
of voice and visual language of the brand.
‘i-am’ created a visual pattern that would allow Panchshil
to take brand ownership across a range of different
media and communication platforms. The tone of voice
was warm and friendly and the elegant visual language
used helped portray a premium sense of luxury.
56. Brand Mark
Divisional Hierarchy for internal reference
CORPORATE PARKS
5 STAR HOTELS
RESIDENCES
Divisional Hierarchy
by Philippe Starck
Developed by
Panchshil Endorsement Structure
63. We would love to hear from you...
Mumbai
London
Istanbul
‘i-am’ mumbai
‘i-am’ associates
‘i-am’ istanbul
4th Floor, Shivraj Heights
14th Road, Khar (West)
Mumbai – 400052
66 Leonard Street
The Old School House
London EC2A 4LW
Serdar Ekrem Sokak
5/2 Galata
Istanbul
+91 22 26487302
+44 (0)20 7613 4114
+90 212 252 99 40/45
Udit Bhambri
udit@i-ammumbai.com
Freya Wileman
freya@i-amonline.com
Selin Ileri
selin@i-amistanbul.com.tr
