Kim Song Ahrd2009

2009 AHRD International Research Conference in The Americas The Moderating Impacts of Individualistic-Collectivistic Orientation on the Relations between Trust and Cooperation I-C Model Trust Cooperation Organization TeamDevelopment Hong Min Kim The Pennsylvania State University JiHoon Song The Oklahoma State University

Purpose I-C Model Trust To address how an individual’s socio-cultural value orientation moderates the impact of interpersonal trust on cooperation intention Cooperation Organization TeamDevelopment

Literature Review Interpersonal Trust in an Organization ,[object Object], -Emotional bonds / Virtue of relationships ,[object Object], -Cognitive criteria (e.g., competence & consistency) I-C Model Trust Cooperation Organization TeamDevelopment Socio-Cultural Tendency at the individual level ,[object Object], -Self-perspectives, interests, and goals ,[object Object], -Shared perspectives, interests, norms, and so on

Framework Individualistic-Collectivistic tendency I-C Model Trust Cooperation Organization TeamDevelopment Interpersonal Trust Cooperation Intention -Affect-based -Cognition-based

Hypotheses The effect of affect-based interpersonal trust on cooperation intention will change, depending on levels of I-C tendency H1. I-C Model Trust Cooperation H2. The effect of cognition-based interpersonal trust on cooperation intention will change, depending on levels of I-C tendency Organization TeamDevelopment

Methodology Sampling & Data ,[object Object], -Two major Korean companies ,[object Object], -Initial contact & Support agreement -Random recruitment e-mailing systems (1,614) -Participant identification -Web-based survey administration ,[object Object], - 321 cases with the response rate of 20% I-C Model Trust Cooperation Organization TeamDevelopment

Research Methodology Measures ,[object Object]

I-C tendency: 8 items with one factor

Cooperation intention: 3 items with one factorI-C Model Trust Cooperation Organization TeamDevelopment Measure Translation ,[object Object],[object Object]

The more collectivistic, the more cooperative

The moderating effect is statistically significant.,[object Object]

Implications Influential mechanism on cooperation I-C Model ,[object Object],Trust Cooperation Practical points for a team leader Organization TeamDevelopment ,[object Object]

How to understand and manage team dynamics,[object Object],[object Object]

Kim Song Ahrd2009

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