Seminar given to kick off a series of SCORE seminars for small business

1. A tool for your small business
With
Debbie Gioquindo

3.  Permission based communications
 Cost effective
 Long tail marketing
 Humanizes you and your brand
 You become a knowledgeable expert on your
brand.
 Build and promote your brand
 Create loyal connections, create relationships
 Customer engagement
 Speak to people with common interests
 Networking

4.  Push marketing
 A place where you only speak
 Aggressive sales
 A replacement for your current marketing

5. Facebook 73%
incomes above
$75,000
Twitter – 140
Characters or
less
Blog – Establish
credibility
Instagram – 68%
women
Youtube - +6
Billion hours
watched
monthly

6. Google + 70%
Male oriented
Pinterest
Dominated by
women
Linked In
network of
trusted contacts
Podcasting

7. Share 648,748 pieces of content
• Reaches more adults 18-34 than any cable network
Users send 100,000 tweets
Share 3,600 photos
Social Media allows your customers to communicate directly
with you
Social Media is the #1 visited sites then search engines

8.  Doesn’t matter if you don’t tweet
 Doesn’t matter if you don’t have a facebook
page
Using Social Media for your business is about
the CUSTOMERS YOU WANT TO REACH

10. SOURCE: STATE OF INBOUND
MARKETING, HUBSPOT, MARCH 2012

12.  Observe & Listen
 Get on networks to see where they are talking
about similar products
 Use hashtags to find the conversations
 Ask customers what channels they are on
 Facebook
 Twitter
 Google +
 Pinterest
 Instagram
 Ask customers if they would like a newsletter
 Observe the different channels and see where
you get the most response from.

14.  Begin with one to two networks. If two,
make sure they compliment each other.
(Facebook & Twitter)
 Establish a presence
 Move onto another network
 Don’t expect overnight success. It takes
time.

15. Hashtags is the # symbol followed by a
keyword or phrase that helps people find
tweets or posts around things that they are
interested in.
#wine #followfriday #throwbackthursday
#foodchat #winechat #encouragement

16. Fastest growing network

18.  Pin content that will be shared
 Don’t just pin your products
 Pin images that compliment but not compete
 You can include prices on your pin
 They receive 36% more likes
 Key is to frequently pin beautiful images with
helpful captions

19.  Shop more often
 Purchase more items
 Generates referrals
 Refer buyers to our website or brick and
mortar store

23.  Create a Page for
your business (NOT
A PROFILE)
 Post information
 History
 Advice
 How-to
 Photos
 Ask for fans
opinions, stories or
advice

25.  Post 2 – 5 Times a day – consistency is key.
 Post different content each time
 Keep posts short
 Include photos or links with your updates
 Use Facebook Ads to
 Promote a post
 Target existing fans
 Promote your page
 Target outside your fans
 Target competitor fans

26. • Opportunities in 140 characters or less
• New mode of customer communication that
can be tailored to customer preferences
• Relationship building – Adding Value
• Product promotion and sales
– Identify your audience
– Provide useful content
– Engage in conversation
• Corporate Reputation Management
– Your brands personality.
– A live person

27.  Events
 Webinars
 Speaking engagents
 Podcasts
 Live events
 Training
 New Product
 Book
 Blog content
 Product Info
 Company News
 Leverage twitter
traffic to other
locations
 FB
 Linked In
 Google +
 Website
 Promote yourself
 Lending a hand
 How can I help you.
Give value back to
your audience

28.  140 characters to per message
 Hashtags(#) to track messages
 Use @ symbol for replies
 Use D, followed by account name to send
direct message to someone
 Use “RT @accountname: ” followed by quote
to retweet someone’s tweet
 Like a tweet

29.  Listen to what is going on and use it as a
market research tool
 Observe
 Tweet

30.  Lifespan of tweet 30 sec.
 Share multiple times cause same people
won’t see it
 Schedule content out every few hours
 Use hashtags

31.  B2B
 Use links and
photos
 Add friends
 Create hangouts

32.  Linking picture and
video content with
your brands story
and culture
 Have a central
theme
 Photos must be
visually appealing
 Content must give
people reason to
follow
 New items
 Sneak Peaks
 Behind the scenes
 Special deals

33.  Get app
 Take photo with camera (not thru app)
 Enhance photos
 Upload with hashtags
 Engage with users
 Like photos
 Repost content
 Comment
 Through posting, post on other channels
 Facebook page
 Twitter
 Tumblr

34.  Use these on printed
material
 Brochures
 Print ads
 Business cards
 Rack cards
 Signs
 Direct QR code to
 Video
 Facebook
 Twitter
 Contest

35.  Twitter
 Hootsuite
 Tweetdeck
 Dlvr.it
 Postplanner for Facebook – schedule and
content ideas for Facebook. (to schedule and
curate there is a fee)
 Social Crawlytics – where content does best
on each network
 Keywords – Google Adwords Keywords

38. Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30
minutes.

40. Free – limited to 3 searches per day

42. Wine Tastings, Education &
Consulting
Social Media Consulting
for Small Business
www.HudsonValleyWineGoddes.com
hvwinegoddess@gmail.com
845-206-9463