Influence the influencers through emotional triggers to enjoy viral sales and solutions

2. Influencers are
rare breed

3. You have to influence the influencers
to get your message through

4. Know your influencer and his makeup

5. The Makeup of Genuine Influencers
Stand out and
Influencers are noticed
The few
that do
much

6. The Makeup of Genuine Influencers
Stand out and
Influencers are noticed
The few
that do
much
Connected to
engaging
people

7. The Makeup of Genuine Influencers
Stand out and
Influencers are noticed
The few
that do
much
Connected to
engaging
people
Fast cyclers of
information

8. The Makeup of Genuine Influencers
Stand out and
Influencers are noticed
The few
that do
much
They are the Connected to
You and they, engaging
but not the I people
Fast cyclers of
information

9. The Makeup of Genuine Influencers
Sentimental
towards others
Stand out and
Influencers are noticed
The few
that do
much
They are the Connected to
We and they, engaging
but not the I people
Fast cyclers of
information

10. An Example
Thin women
are attractive

11. An Example
Fat women
are less
attractive

13. ..and lack of

14. Influencers are moved by others’
depression and lack of self-esteem

15. They want to help. They take action fast.
They spread news on new products that
help in reducing weight

16. Influencers amplify the message through their
connections with engaging people. That is people
who react quickly when needed

17. Influencers orient to meet the sentimental
needs of others and act accordingly. They are
able to do so through their many bridge
connections

18. For influencers to take action they have to
be emotionally triggered. The four basic
triggering emotions are pride. Passion,
confidence and integrity

19. Great contents come from great influencers.
These are sensitive to other people’s feelings
and are emotionally aroused to help.
Stir Influencers

20. Do not just identify
influencers; arouse
them as well