Trust is shifting direction and we have to adapt to gain customers.

1. Building Healthy Social Media
Relationship
Ali Anani

2. Explosion
of

3. I
bla
bla
bla
People
shall
not
listen
to
you
unless…
mmm bla
bla
??!!

4. They
trust
you

5. YOU People
will
trust
you
if
you
build
Credibility Reliability
Avoid
using
I
instead
of
you
-­‐
that
is
showing
concern
for
the
client

7. Having
built
trust
is
NOT
enough
because
customers
now
do
not
voluntarily
give
trust
to
consultants

8. They
trust
more
other
clients

9. Make
people
feel
you
are
a

10. Similar
to
stock
markets
people
build
their
trust
and
do
trust-­‐based
business
on
a
5+3
wave

11. Commit
5
Classify Capitalize
3 B
4 A
Connect
1 Create
C
2
Collect

12. Commit
5
Classify
3
Connect 4
1 Create
2
Collect

13. This
wave
goes
up
and
down
and
not
in
a
straight
line
so
that
we
may
evaluate
the
experiences
gained

15. safety
Feeling
safe
that
they
deal
with
you
is
a
priority

16. That
is
why
you
CONNECT
about
their
needs
and
then

17. You
Classify
customers
to
CREATE
content
that
appeals
to
them

18. And
you
COMMIT
yourself
customers’
genuine
needs
and

19. Capitalize
B Now,
A
C

20. customers’
concerns
This
way
customers
feel
you
are
one
of
them
Customers
trust
birds
of
the
same
feather

21. You
are
ready
now
to
CAPITALIZE
and
CULTIVATE

22. Trust B uilding P hase Business B uilding P hase
Commit
5
Classify Capitalize
B
3
A
Connect Create Continue
4
1
C
Cultivate
2
Collect

23. This
perpetual
process
ensures
that
Relevant
Timely,
and

24. and
then
an
input
for
the
next
wave