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Mera medicare pratyushkumar_customeraquisition
- 2. Ideal Customer Acquisition Strategies For MeraMedicare
- 3. Ideal Customers For MeraMedicare Before we hop into the plans for Ideal Customer Acquisition lets first know who our Ideal Customers are . • Rural people who still don’t have access to medical shops. • MeraMedicare’s biggest competitor HealthKart has around only 30% penetration in Rural areas. • Friends and Relatives of our existing customers. • Pharmacists and Medical Shop Owners. • Customers of our partner companies.
- 4. OldestTrick In the Box-Referrals • All the major competitor of MeraMedicare especially HealthKart grew monstrously fast all thanks to referrals. • Referrals can be used to drive more traffic to Mobile App • Running Campaigns on Mobile App and using campaigns to get wider user base on Facebook andTwitter. • For Each refer the referrer gets a discount coupon and since discount coupons on medicine really matters a lot for users this will invite more and more customers on facebook or twitter and helping us improve are presence on social platforms as well.
- 5. ItsTimeTo Get Appified • The world is growing towards mobile platforms and more and more users are now accessing services on their smartphones . • Why should we miss this chance to reach out and tap into the growing user base of mobile users.
- 6. Giving a Personal touch, BecauseWe really Care For our Customers-Personalized Emails • Nothing beats the concept of reaching out to our customers personally i.e. via personalized emails ,it really matters a lot • Getting feedbacks from our customers and knowing how we can serve them better. • Making weekly phone calls to our regular/premium customers.
- 7. TimeTo roll in our Partner , Because we are not alone. • Offering specialized deals to customers of our partner companies and getting connected to them. • Using the Big names of our Partner companies like ICICI Lombard and HDFC AGRO to increase our credibility. • Using partners like EClinic247 to offer services like a free session with a Doctor for our loyal customers, which can make them feel more connected to us.
- 8. Rolling in more Payment Partners like Paytm or PayUmoney • Why not rope in more Payment gateways and rope in their customers as well . • The biggest advantage of roping in these gateways is the amount of new users they bring as well as the smooth payment options they provide totally hassle free plus not to forget their cashbacks at no additional costs .
- 9. Creating More Contents-Lets make our user fall in love with us • Creating new content ,like sending a eMeraMedicare weekly newspaper to our customers and letting them know how much we care for them . • Making our content more visible-you heard me right-CONTENT MARKETING
- 10. We are the Best ,BecauseWe Analyze-How can we forget about Analytics • Lets track everything ,lets analyse our campaigns and pulling out our learnings and then turning them into new actions or new experiments • Lets keep tracking what we can learn from our users what products they used most , all this will help us in providing them a better experience.
- 11. New Products Bring Swarms of New Customers • We can use our mobile app to help users generate a digital copy of their prescriptions with just aTAP. • We can make our users keep a track of their medicine schedules • These are not something out of the box , but these shows that we value our customers a lot.
- 12. Conclusion • The world changes in matter of seconds and so does the startegies and market dynamics , but we are smart and adaptive. • We need to be flexible and fast enough and innovative enough ,because we want to be best to our customers. • Lets start working because we hate to keep our future customers waiting.
- 13. Overall a Smart Choice THANK YOU Amazing Savings Passionate Team TransparentConvenient