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It has been reported that Research in Motion (RIM) is actively seeking to acquire a mobile ad
network. They want to take on--and keep pace with--the likes of Google's AdMob, or Apple's
Quattro Wireless.
The Wall Street Journal has reported that negotiations between RIM and Canadian-based
Millennial Media have stalled, because the two sides have been unable to reach a compromise on
the purchase price. While it would be untrue to say that a stalemate has been reached, the deal
has certainly been delayed by the two companies' failure to find a common ground on the issue of
price.
According to the Journal, RIM has balked at the $500 million price being asked by Millenial. There
are no reports of where RIM has pitched its counter offer, but there are no signs of an agreement,
or any further announcements, being imminent.
While rumours and speculation abound throughout the industry, an RIM spokesman declined to
comment, stating that standard company policy was not to comment on those rumours.
One thing is certain, however. Both Google and Apple, who are two of the top mobile OS
producers, have acquired mobile networks, over the past 13 months.
As far back as November, 2009, Google announced their plans to purchase AdMob. Just six
months later, in May, that deal received final approval.
Apple have also been extremely active, and in January, 2010, they purchased Quattro Wireless.
Following on from that, Apple jointly launched its iOS 4 software at the same time as the new iAd
mobile ad platform. To emphasise the importance of this new ad platform, Apple chief Steve Jobs
said several high-profile companies had already signed onto iAds. These companies include
General Electric, Nissan, AT&T, Chanel, Liberty Mutual and Citi. Given the quality of the clientele
already on board, Apple are certain to have great expectations for other blue chip firms to follow
suit.
Perhaps unwittingly, Apple actually smoothed the way for Google's acquisition of AdMob. The
Federal Trade Commission (FTC) confirmed that they would have had "serious antitrust issues"
with Google's AdMob purchase, if Apple iAds was not in place as a competitor. As it was, the FTC
approved the Google-AdMob deal. This would offer some comfort to RIM, who will certainly now
need have no concerns over any antitrust issues.

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