Presentation by Pankaj Saharan in UX India 2013 Conference held at IIM Bangalore, India. Topic: Building an effective product strategy (Early stage start-ups)

1. UX India, Banglaore
25.10.2013
Building an effective product strategy
(Early stage start-ups)
Pankaj Saharan

2. Speaker Bio
Pankaj Saharan
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Living in Finland from 7.5 years
Master of Science from Aalto University, Finland
Pursuing Master of Business Informatics, Finland
Co-founder of www.FounderSolutions.com
Worked as CTO of www.joukkoenkeli.fi
Mentor of www.HelloMyDoctor.org
Worked for Nokia, Finland for 5 years
30 years old, a husband.
Loves traveling and reading books

3. Starting-Up?

4. Founder
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5. Early Stage Startups
So many unknowns
Extremely fast paced
You want results!
Super busy in making dreams
come true

6. Bring Design on board from Day 1
“Design and marketing aren’t just as important as
engineering: they are way more important.”
Dave McClure, founder of 500 Startups

7. BMC as basis for Product Strategy

8. Validate business model with MVP
MVP is not a product with less features
MVP needs to deliver value to users
Be out ASAP and start learning
Get the balance right between MVP & perfection
Focus on helping the users and not on sales

9. Product Validation KPIs (Web)
General KPIs
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Conversion rate
User types
Bounce rate
Visit duration
Sources
Visit depth
Visibility KPIs
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Keyword traffic
Bounce rate per keyword
Keyword ranking
New visitors
Returning visitors
Interaction KPIs
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Video views
Ebook downloads
Subscription
Registrations
SoMe sharing
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ARPU
Acquiring costs
Visitors per country
Mobile traffic
eCommerce performance
Other KPIs

10. Source: Lean Analytics By Alistair Croll, Benjamin Yoskovitz

11. Example – Landing Page
FounderSolutions.com
Bounce rate
Exit rate
CTR
Conversion rate
Engagement rate
Mobile traffic
A/B tests
Marketing performance

12. Changing product strategy? –
Pivot or Persevere?
Source: http://www.romanpichler.com/blog/agile-product-innovation/the-vision-the-product-backlog-and-the-minimal-viable-product/

13. Changing product strategy? –
Pivot or Persevere?
Source: http://www.romanpichler.com/blog/agile-product-innovation/the-vision-the-product-backlog-and-the-minimal-viable-product/

14. Startup advice
Early Stage
Design on board
Prototype fast
Try to find first paying customer
Learn from your customer and
develop the product/service
SELL SELL SELL
Keep iterating

15. Startup cycle
Keep
Listening
Keep
Selling
Keep
Learning
Keep
Evolving
Keep Winning!!

16. Get in Touch
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Pankaj Saharan (Co-founder)
www.FounderSolutions.com
Email: pankaj.saharan@foundersolutions.com
Phone: +358 504 86 3323
Twitter: @pankajsaharan
http://fi.linkedin.com/in/pankajsaharan/
Skype: psaharan