The document discusses user experience research and provides examples of research methods used for various projects including the PhotoRouter mobile app, YouTube video page, and LearnVest mobile app. The author's process involves asking the right research questions, selecting appropriate methods like focus groups, surveys, and diary studies, planning and conducting the research, and ensuring the findings impact product development. Resources for further reading on user experience research are also provided.

1. User Experience
Research
Asking the right questions
and answering them
Hong Qu
@hqu
Design Research
Tuesday, September 10, 2013

2. Content
• Introduction
• Process and Methods
• PhotoRouter mobile app
• YouTube video page
• LearnVest mobile app
• Summary
Tuesday, September 10, 2013

3. About me
2003 2006 2012 2013
Tuesday, September 10, 2013

4. http://www.honeytechblog.com/difference-between-ux-and-ui/
Tuesday, September 10, 2013

5. User Centered Design
https://en.wikipedia.org/wiki/User-centered_design
Tuesday, September 10, 2013

6. My Process
http://bit.ly/UX_process_stages
Tuesday, September 10, 2013

7. PhotoRouter
http://bit.ly/photorouter
1. Focus Group
2. Survey
3. Paper prototype test
4. Interactive prototype usability test
5. Alpha test / field study
Tuesday, September 10, 2013

8. Tuesday, September 10, 2013

9. Tuesday, September 10, 2013

10. http://dl.acm.org/citation.cfm?id=1101180
Tuesday, September 10, 2013

11. http://youtube-global.blogspot.com/2009/10/inside-user-research-at-youtube.html
Tuesday, September 10, 2013

12. YouTube video page
http://youtube-global.blogspot.com/2009/10/inside-user-research-at-youtube.html
Tuesday, September 10, 2013

13. http://techcrunch.com/2012/10/25/learnvest-for-iphone-lets-you-access-your-personal-finances-on-the-go/
Tuesday, September 10, 2013

14. LearnVest Diary Study
http://bit.ly/lv_diary_study
Over a 1 week period, we asked 5 participants to keep a "diary" of how they
use mobile apps to keep track of their finances.
Tuesday, September 10, 2013

15. http://www.nngroup.com/articles/which-ux-research-methods/
Tuesday, September 10, 2013

16. Summary
• Ask the right research questions
• stakeholders
• end users
• Select the appropriate research method
• Plan the research study
• Conduct the research
• Make an impact!
• research findings and insights make it into product development
Tuesday, September 10, 2013

17. Resources
• Rocket Surgery Made Easy
• Observing the User Experience
• Google Ventures Design Staff blog
• Nielsen Norman Group Alertbox
Tuesday, September 10, 2013