This slide deck was presented by the former CEO of MDeC, Badlisham Ghazali at the National Policy Forum on Creative Industries - Brunei in 2012. I worked on the slides for the CEO based on our strategic plan for the sector.

1. www.mscmalaysia.my
Malaysia’s Creative Content
Industry Development
- Policies, Strategies and Future
Challenges
by Datuk Badlisham Ghazali
Chief Executive Officer
Multimedia Development Corporation
National Policy Forum on Creative Industries
28th – 30th MAY 2012
BRUNEI DARUSSALAM

2. www.mscmalaysia.my
Creative
Industries
Cultural
Sites
Visual
Arts
New
Media
Creative
Services
Performin
g Arts
Audio
Visuals
Traditional
Cultural
Expression
s
Design
Publishin
g and
Print
Media
Defining the Creative Industries
Classification of Creative Industries – UNCTAD 2008
( United Nations Conference on Trade and Development )
Creative
Multimedia
Industries
Cultural Arts
Industries
Heritage
Industries
Dasar Industri Kreatif Negara (2010)
Ministry of Information, Communication and Culture
2

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Economic Indicators : Global and Local
( Creative Multimedia Focus )
THE GLOBAL INDUSTRY PROVIDES A LOT OF
OPPORTUNITY..
CAGR
11.4%REVENUES
( RM BILLIONS)
9.4
2008
16.1
2013
CREATIVE INDUSTRY BASELINE STUDY
2008..
GDP
1.27%
Source: Synovate Creative Industry Baseline Study 2008 ( 2009-2013 )
Industries Surveyed in the
Study:
1. Advertising
2. Animation
3. Digital Content and
Applications
4. Film and TV
5. Games
6. Music and Radio
Revenues: RM 9.4 Billion
Export: RM 1.4 Billion
Workforce: 45,301
MSC MALAYSIA’s CREATIVE
MULTIMEDIA CLUSTER – Historical
Snapshot
REVENUES
( RM BILLIONS)
3.16
4.03
4.84
2008 2009 2010
CAGR
11.82%
MSC Malaysia Creative
Multimedia Cluster Companies
Consist of:-
1. Post Production
2. Visual/Special Effects
3. Animation
4. Games
5. Interactive Content
6. Mobile Content/Apps.
7. E-Learning
Source: MSC Malaysia Industry Survey ( 2008 – 2011 )
4.94
2011
259 CMC Companies
Filmed Entertainment
RM 288 Billion
( Movies )
Animated Content
RM 270 Billion
( Animated TV Content, Films)
Video Games
RM 192 Billion
( Video Games on
Multiple Platforms)
Mobile Apps
RM 88.5 Billion
( Applications on
Mobile Internet Devices)
Feature
Film
Animated
Content
Video
Games
Mobile
Apps
Source: PriceWater Cooper House Creative Content Industry Outlook 2011-2014,
Gartner Mobile Industry report 2013, team analysis
RM 4.2 Trillion
( includes Advertising ( Traditional and Internet)
Filmed Entertainment, Video Games, Business
Information Services, etc )

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MDeC’s Creative Multimedia Landscape
Pre-
Development
Development
Pre-
Production Production
Post-
Production
Marketing
and
Distribution
Animation Games and
Digital Comics
Mobile Content
and Applications
VFX E-Publishing
Entertainment
Education/Training
L&M
Advertising
Visualization
Media
Talent Funding Policies
Facilities I.P
THE LINES ARE BLURRING BETWEEN THE INDUSTRY VERTICALS..
ECO-SYSTEM ENABLERS ARE CRITICAL TO THE DEVELOPMENT OF INDUSTRY.
THE VALUE CHAIN REMAINS INTACT BUT THE OUTPUTS HAVE MULTIPLE USES…
THE MARKETS ARE GOING FULLY DIGITAL AND MONETIZATION MODELS ARE CHANGING

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Policy Intervention by the Government.
5/29/2012
Access To Funding
Market Access
Strategic Alliances
Talent Development
Digital Media Zones
(MAC3)
NKEA CCICommunications, Content and
Infrastructure
1.GNI : USD 1
Billion
2.Jobs : 10 300
3.Exports : 45 %
MY Creative Content Entry Point
Project
DIKNDasar Industri Kreatif Negara
( National Creative Industry
Policy )

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Focusing on the Fundamentals and Investing in the
Long Term : MDeC’s Creative Multimedia Development Strategic Framework
THE BUILDING BLOCKS of THE
CREATIVE MULTIMEDIA INDUSTRY
Blocks
Access to
Funding
Market
Access
Policy
Intervention
Talent
Development
Infrastructure
Strategic
Alliances
GOVERNMENT INTERVENTION
should :-
Promote Sustainability
Build Competitiveness
Be Adaptive to Market Trends
Invest in Talent
Leverage on Private Sector
Leadership
KEY CONCEPT :-
Eco-system
Collaboration

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5/29/2012 7
MDeC’s Eco-System Intervention
through the MAC3 Initiative
MAC3 Business Accelerator MAC3 Render Farm CERITA RAKYAT MALAYSIA
( Catalyzing I.P Creation )
MAC3 Technology Training Lab MAC3 Post Production Facility International Market Access
( MIPCOM, MIPTV )
IPCC ++ ( Intellectual Property
Challenge Series – Competition and
Mentoring )
Public Awareness
( Engagement and
Awareness )
Targeted Industry Initiatives
( CILL, ICON2 )

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The Results Tell The Story…
173
number of Intellectual Properties (IP)
developed under the IPCC Program (
between 2006 and 2011 )
Focus on creating original Malaysian Apps
60 apps available on App store
24 apps available on Android Market
MSC MALAYSIA Intellectual Property Creators Challenge
ICON2 - MOBILE APPLICATIONS Development Program (
iOS, Android )
84
13
MAC3 Business Accelerator
Companies supported under the Business
Accelerator Program. 50 seats filled where
companies pay RM 50/seat/month for access.
35
MAC3 Render Farm Utilization
Companies utilized the Render Farm between late
2010 and 2011.
Target Utilization : 25 companies. Achievement:
140%.
DIGITAL STORY TELLING PROGRAM ( DST )
1256
Users Trained. Primary, Secondary
school students and Teachers were
exposed to digital production
techniques used in their content
projects. Target : 800 trained.
Achievement : 157%
MAC3 Joint Master Class and Training Engagement Programs
1906
Participants engaged. Target: 1000
people. Achievement : 190%
REVENUES GENERATED BETWEEN 2008 – 201O
RM 1.5B.
Target : 855 Million.
Achievement: 180%
CUMULATIVE EXPORTS BETWEEN 2008 - 2010
RM 859M Target : 495 Million.
Achievement: 173%
JOBS CREATED BETWEEN 2008 - 2010
9
Job Opportunities created.
** The ASTRO Outlier has been removed..
MARKETING MISSIONS
8086
Missions in 2011.
Generating RM 19.5 Million in Sales.

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Picked up By DISNEY ASIA
Present in Indonesia, Brunei, India ,
Philippines, Singapore
Produced by 40 Malaysians
at Les’ Copaque Productions
RM 6.3 Million Box Office!
“Geng : The Adventure Begins “
Homegrown Original Intellectual Property

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Boboi Boy :
Homegrown Intellectual Property
On TV3 and soon to be present in
Cartoon Network Asia and Disney...
Started up by a young, idealistic
professional team.

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Saladin: Malaysia – Qatar Co-Production
Award winning Co-Production and Co-Distribution Deal with Al-Jazeera
Children’s Channel to produce 26 episodes in English and Arabic. SICAF 2007
Best Technology award, Tokyo International Anime Fair Big Sight Award.
Produced by MDeC, production done by Youngjump Sdn.Bhd, audio done by
Imaginex Sdn.Bhd
Hasnul Nadzrin Shah rocks..

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Co-Production Between Silver Ant and
Al-Jazeera Children’s Channel.
RM 13.5 Million Co-Production
involving 60 Malaysians.
MALAYSIAN Original I.P.
Seefood: Malaysia – Qatar Co-Production
Hasnul Nadzrin Shah rocks..

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War of The Worlds - Goliath:
MALAYSIA/KOREA/USA Tripartite Co-Production
Stereoscopic 3D Animated Feature Film based on the
original works of HG Wells.

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Rhythm and Hues MALAYSIA is staffed
by 120 Malaysians who have worked on
titles such as X-MEN First Class, Yogi
Bear, Alvin and the Chipmunks 3.
Rhythm and Hues MALAYSIA:

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Codemasters MALAYSIA:
MDV funded Codemaster’s GRID auto –racing game was 80% done locally by a team of 79
Malaysians. To date: 1.3 Million copies have been sold worldwide.

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Challenges we have faced..
GOAL :-> Economic Growth ( $$ )
Awareness High Value Add High Quality Markets
Consequence: Youth, Jobs, Cultural Retention, Wealth,
Global Recognition
- Young
Creative
Minds
- Digital Story
Telling
Program
• IPCC at
Universities.
• Original I.P
Creation
• CILL
• Pre-
Development
and
Development
• Going
BEYOND
ENTERTAINM
-ENT
THE CHALLENGE

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Thank You