This document contains a presentation about using Facebook for business success given by Heather Mellon of Kizata LLC to the Chamber of Commerce Castro Valley / Eden Area. The presentation provides an overview of Facebook including statistics on users and pages. It discusses how businesses can set up a Facebook page and use it to connect with customers, drive traffic to their website, and view analytics. Tips are given on posting engaging content regularly and using Facebook as both a personal and business profile.

1. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
CHAMBER OF COMMERCE
CASTRO VALLEY / EDEN AREA

2. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
TECHNOLOGY FOR BUSINESS SUCCESS
Presented by:
CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Facebook for Business Success

3. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Heather Mellon
Kizata LLC
3160 Castro Valley Blvd.
#229
Castro Valley, CA 94546
Phone: 866-864-5069
Email: heather@kizata.com
Twitter
@heathermayumi
Facebook
facebook.com/kizatallc
Other
www.kizata.com

4. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Facebook Facts
• Over 800 million active users
• More than 50% of active users log
in daily
• Average user has 130 friends
• More than 350 million active users
access Facebook through their
mobile phones
• More than 900 million pages,
groups, events, and community
pages

5. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Why use Facebook Pages
• Go where your audience is
– Listen to customers
– Connect/build a relationship with customers
– Viral marketing
• Visible to everyone
– Including non-Facebook users
– Shows up in search
• Drive traffic to website
• It is FREE

6. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Profile vs. Page vs. Place
• Profile: personal user account
• Page: public way for brands,
businesses, organizations and
public figures to connect with
Facebook users
• Place: location of a business or
institution; users can “check in” to a
place

7. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Other Facebook Terms
• Group: users can connect in groups; share
comments and links with other members of the
group
• Administrator: users that operate and manage
pages
• Wall: your page’s recent posts; users and other
pages can post on your page’s wall
• News Feed: stream of recent posts by all pages
your page has liked

8. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Setting up your Page
1

9. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Setting up your Page
1. Go to www.facebook.com/pages/create.php
– Select your classification & category
2. Enter basic info
– Business name, location, photo, brief bio (in
About field), website URL
3. Fill in the Page
– Open hours, description, email address,
photos

10. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
How do I get “likes”?
1. Cross-promote
– Website, business cards, flyers, signage,
email, other social media
2. Invite people you know
– People already signed up for email list,
personally invite customers
• NOTE: It will take some time to build

11. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
What should I post?
• Ask questions
• Share good content
• Create an event
• Photos
• Behind the scenes
• Respond to
comments
• Sponsored
stories/ads
• Check-in deals
• Connect to the real
world
• Have fun!

12. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Facebook Insights
1 2
3

13. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Facebook Insights
1. People Talking About
– The number of users who have interacted
with your page
2. Reach
– The number of unique users who have seen
your page’s posts in their News Feed
3. Check-Ins
– The number of users who have checked in to
your Place on their mobile device

14. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Facebook 201 Tips
Use Facebook as the Page

15. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
More Facebook 201 Tips
• Tag other pages and users in posts – use
“@”
• Merge Page and Place
• Respond to negative comments
• Schedule posts
– Use a scheduling tool, e.g. Hootsuite or
Tweetdeck
• Add apps: fan of the week, contests, deals

16. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Main Takeaways
• Be consistent.
– Check your Page regularly, at least a few
times a week
– Post at least a couple times a week
• Be friendly.
– Social media is social!
– Good customer service builds better bonds
and loyalty

17. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
UPCOMING EVENTS
CONTACT: Susan Soares 510-828-2883
WEBSITE: edenareachamber.com
Business Exchange Expo.
Transfiguration Church
400 East Castro Valley Blvd.
March 15, 2012

18. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
CHAMBER OF COMMERCE
CASTRO VALLEY / EDEN AREA
3467 Castro Valley Blvd.
Castro Valley, CA 94546
Phone: 510-537-5300
Email:
susan@castrovalleychamber.com
Twitter
@CVEACC
Facebook
Castro Valley / Eden Area Chamber
of Commerce
Other
www.edenareachamber.com

19. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
Media & Technology Seminar series is made possible with the support of our sponsors.
Serving the communities of:
SPONSORS
LINEAR SC
Ad Agency
POWERPRO LIVE
Websites/SEO

20. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
Ashland • Castro Valley • Cherryland • San Lorenzo
Reailize your business or
organizational goals with
the Chamber today!
www.edenareachamber.com
THANK YOU!
CONTACT: Susan Soares 510-828-2883
WEBSITE: edenareachamber.com
This presentation is made possible by your Castro Valley / Eden Area
Chamber of Commerce.
Please consider joining the chamber. It’s a great way to realize your business
or organizational goals, network with others and improve your community.