Facebook Recruiting - Targeted

1. Facebook Recruiting:
Targeting Passive Candidates & Building Your
Employer Brand
Educational Seminar Series:
July 26, 2012

2. What to Expect Today
• Quick Intros
• Seminar Topics
• Social Recruiting - It's Serious, Start Now
• Driving Passive Candidates with Facebook Targeted Ads
• Facebook Targeted Marketing Case Study
• Building a Facebook Fan Page Strategy
• Q&A
• Please Ask Away – Don’t hold until the end
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3. About HireClix
Understanding your Core Value?
• Based in Boston, MA
– Team in San Diego & Santa Clara
• Digital Recruitment Marketing Agency
• Expertise in Digital Marketing, Recruitment
Marketing, Communications, Events & Branding
• Focused on Recruitment Advertising
• Diverse Digital Marketing Experience
• Turn-key Recruitment Marketing Experts
• Provide Great Value and Zealous Service
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4. Go Beyond Job Boards – Recruitment Advertising
• Social Recruiting
• Employee Referral
Strategies
• Targeted Recruiting Ads
• Pay-Per-Click Recruiting
• SEO for Recruiting
• Content Development
• Smart Use of Boards
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5. Why a New Recruitment Marketing Mix?
Number of Monthly Unique Visitors December 2011 – Compete.com
30
25
24.4
20
15.5
15
12.3 12.1
10
5
0
LinkedIn Indeed Monster CareerBuilder
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6. Time Shifts to Social Networks & Search
Source: JobVite 33 Essential Recruiting Stats 6

7. Competition will Only Get Tougher
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8. 800M Active Global Users
•Facebook.com - Jan 2012
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9. Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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10. Social Recruiting on Facebook
• Targeted Ads Pushed to Passive Candidates
• Facebook Fan Pages Build a Talent Network
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11. Target Facebook Ads to Passive Candidates
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12. Targeting Candidates by Geography
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13. Targeting Candidates by Profile Likes & Job Title
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14. Targeting Users by Profile Information
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15. Targeting Passive Candidates of All Stripes
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16. Relevant Ads During Facebook Experience
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17. Be Creative In Small Spaces…
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18. Facebook Case Study for Campus Recruiting
GOAL: Use Facebook to Connect with Students in Extreme Competitive
Recruiting Environment & Build Employer Brand
WHO: Facebook ads targeted 480 MIT students
WHAT: athenahealth Branded “Free Food for Finals” Event
WHEN: May 18, 2011 – Finals Week
WHERE: Massachusetts Institute of Technology Campus
RESULTS:
Generated 7,000 impressions on campus
Facebook ads sparked word of mouth/viral actions
More than 250+ students came to employer event
One Full Time Hire
Pipeline of Co-Ops & Interns
Stronger Relationship with Career Services
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19. Campus Recruiting: Facebook Marketing
Facebook Ads combined with Live Event @ MIT
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20. Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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21. Facebook for Your Employment Brand
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22. Facebook for Your Employment Brand
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23. Common Mistakes using Facebook
• No Clear Ownership
• Starts & Stops
• Job Pollution
• No Clear Recruiting Call to Action
• Lacks Authenticity
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24. Facebook Recruitment Opportunities
• Serious Volume of Users
• True Passive Candidate Audience
• Sophisticated Targeting for Ads
• Education
• Employer
• Geography
• Interests
• Fan Page to Engage Talent Community
• Share a Window into Corporate Culture
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25. What’s Your Recruitment Marketing Mix?
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26. Q&A
HireClix Contacts –
Scott Ryan – VP Client Services
scott.ryan@hireclix.com -
Neil Costa – Founder & CEO
neil.costa@hireclix.com – 617.899.1166
http://www.linkedin.com/in/neilcosta
www.hireclix.com
www.linkedin.com/company/hireclix
www.twitter.com/hireclix
www.facebook.com/hireclix
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