HireClix hosted a recruitment marketing webinar - The Anatomy of Pay-Per-Click Recruiting - to help educate recruiting executives on the practical use of Pay-Per-Click Recruitment Marketing. Neil Costa is the CEO of HireClix. HireClix is an interactive recruitment marketing agency helping corporate recruiting teams leverage search engine optimization, pay-per-click recruiting, targeted interactive advertising, email marketing and social media to attract quality candidates.

1. The Anatomy of Pay-Per-Click Recruiting Webinar Series: July 22, 2010

3. Webinar Topics –

4. Search engine optimization (SEO) vs. search engine marketing (SEM)

5. How pay-per-click (PPC) recruitment marketing campaigns work

6. The difference between Indeed, Simply Hired, JuJu and Google

7. Bidding strategies for PPC recruiting

8. Applicant tracking systems and a PPC recruiting campaign

10. 4 Understanding your Core Value? About HireClix Based in Gloucester, MA Recruiting Industry Experience Focused on Interactive Marketing Develop Customized Marketing Approach Drive New Concepts and Analyze Results Provide Great Value and Zealous Service

11. 5 Does PPC Matter?

12. 6 SEO vs. SEM/PPC

13. 7 SEO vs. SEM/PPC

14. 8 SEO vs. SEM/PPC

15. 9 How PPC Recruitment Marketing Works Graphics from Simply Hired…

16. 10 How PPC Recruitment Marketing Works Company A Bid @ $1.00 Company B Bid @$0.80 Company C Bid @ $0.65 Company D Bid @$0.30

17. 11 Differences Between the Search Engines Major Search Engines Job Aggregators

18. 12 Facebook PPC – Laser Focused Targeting

19. 13 Bidding Strategies for PPC Campaigns What are the Best Bidding Strategies?

21. Use Information to:

22. Find Leverage Points

23. Triage Underperformers

24. Have Patience to Ride out Ebbs and Flows

25. Don’t be Afraid to Pause

26. Better Value in Aggregators than Major Search Engines

28. 16 Tracking & Reporting = ROI Expect Great Reporting…

30. Pay Only for Performance

31. Grow Employer Brand

32. Measurable Results

33. Manage Recruitment Marketing Investments by:

34. Functional Job – Sales, Finance, Engineering

35. Geography – Site Specific, Expansion