A Puzzle about Passion: What does we do in the Social Web with my company, my brand and myself. With a short how to start your Social Web activities at the beginning.

1. THE SOCIAL WEB
A puzzle about passion.
Arne Krüger, mtc, Nov 2009

2. JUST A WAVE?
http://www.youtube.com/watch_popup?v=sIFYPQjYhv8

3. JUST A WAVE?
http://www.youtube.com/watch_popup?v=sIFYPQjYhv8

6. SOCIAL WEB CAN BE CONFUSING
Source: http://www.briansolis.com

7. TECHNOLOGIES CAN BE
CONFUSING TOO
Source: Charlene Li, Altimeter Group & wordle.net

8. IT’S ABOUT THE RELATIONSHIP
Source: Charlene Li, Altimeter Group

9. IT’S ABOUT THE RELATIONSHIP
Source: Charlene Li, Altimeter Group

10. FOCUS ON RELATIONSHIPS, NOT
TECHNOLOGIES
What kind of relationship do you want?
Source: Charlene Li, Altimeter Group

11. FOCUS ON RELATIONSHIPS, NOT
TECHNOLOGIES
What kind of relationship do you want?
Transactional
Occasional
Impersonal
Short-term
Source: Charlene Li, Altimeter Group

12. FOCUS ON RELATIONSHIPS, NOT
TECHNOLOGIES
What kind of relationship do you want?
Transactional Passionate
Occasional Constant
Impersonal Intimate
Short-term Loyal
Source: Charlene Li, Altimeter Group

13. GOALS DEFINE YOUR STRATEGY
Source: Charlene Li, Altimeter Group

14. ALWAYS START WITH LEARN
Source: Charlene Li, Altimeter Group

15. GETTING STARTED
Source: Charlene Li, Altimeter Group

16. GETTING STARTED
What’s stopping you?
Source: Charlene Li, Altimeter Group

17. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
Source: Charlene Li, Altimeter Group

18. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
“People will abuse it.”
Source: Charlene Li, Altimeter Group

19. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
“People will abuse it.”
“Our execs/boards are short-
term focused.”
Source: Charlene Li, Altimeter Group

20. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
“People will abuse it.”
“Our execs/boards are short-
term focused.”
“IT/Legal won’t let us.”
Source: Charlene Li, Altimeter Group

21. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
“People will abuse it.”
“Our execs/boards are short-
term focused.”
“IT/Legal won’t let us.”
“I’m afraid of losing control.”
Source: Charlene Li, Altimeter Group

22. #1 START SMALL, AND START NOW
Source: Charlene Li, Altimeter Group

23. DEAL WITH DIFFERENT MINDSETS
Find the “moments of truth” and
“moments of crisis” for each mindset
Source: Charlene Li, Altimeter Group

24. DEAL WITH DIFFERENT MINDSETS
Find the “moments of truth” and
“moments of crisis” for each mindset
Source: Charlene Li, Altimeter Group

25. #2 MEASURE THE RIGHT THINGS
Your goals
determine your
metrics
Use the same
metrics as your
strategic goals
Source: Charlene Li, Altimeter Group

26. EXAMPLE “MICRO” METRICS
Source: Charlene Li, Altimeter Group

27. #3 FAIL FAST, FAIL SMART
Identify the top 5-10 worst case
scenarios.
Develop mitigation and
contingency plans.
Prepare everyone for the
inevitable failures.
Source: Charlene Li, Altimeter Group

28. #4 GIVE UP THE NEED
TO BE IN CONTROL
Photo: Kantor, http://www.flickr.com/photos/kantor Source: Charlene Li, Altimeter Group

29. SUMMARY
Source: Charlene Li, Altimeter Group

30. SUMMARY
• Focus on the relationships,
not the technologies
Source: Charlene Li, Altimeter Group

31. SUMMARY
• Focus on the relationships,
not the technologies
• Start by learning from the conversations
Source: Charlene Li, Altimeter Group

32. SUMMARY
• Focus on the relationships,
not the technologies
• Start by learning from the conversations
• Prepare to let go …
Source: Charlene Li, Altimeter Group

33. SUMMARY
• Focus on the relationships,
not the technologies
• Start by learning from the conversations
• Prepare to let go …
… of the control you never had
Source: Charlene Li, Altimeter Group

34. MTC & HERR KRUEGER
IN THE SOCIAL WEB

57. http://eee.am/herrkrueger/

58. http://xeesm.com/herrkrueger/

60. Special Thanx to:

61. Special Thanx to:

62. Special Thanx to:

63. Special Thanx to:
Who teached me everything you‘ve seen here and

64. Special Thanx to:
Who teached me everything you‘ve seen here and
Who I‘ve never met in Real Life (so far;-).