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العلاقات العامة وادارتها مدخل وظيفي

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العلاقات العامة وادارتها مدخل وظيفي

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  4. 4. 1. Black, Sam: Practical Public Relations. Pitman Publishing, London 1976 p. 202. 2. P. Bouman and E. Nigil, “Manual of Public Relations”,London, 1969, P. 3. 3. J.E. Marston, “The Nature of Public Relations”, Mcgraw-Hill, 1973, p.6. 4. B.R. Canfield, “Public Relations: Principles and Problems”, Richard Irwin, 1968, p.12. 5. Samuel Deep, Human Relations Management, Collier Macmillian Publishers, London, 1978, pp. 4-12. 6. Robert Saltonstall, Human Relations in Administra -tions, Mcgraw-Hill Book Co. New York, 1959, ch.1. 7. L . Doob , Public Opinion and Propaganda, Half Rinehart and Winston inc, Coun, 1966, p. 240. 8. H.A. Simon, Administrative Behaviour, Macmillan Co., N. Y., 1947, p. 102. 9. H. Koontz and C. O’Donnell, Principles of Management, Mcgraw-Hill Book Co., N. Y., 1955, P. 63. 10.Philip Lesly, “Handbook of Public Relations”, Prentice-Hall, 1977, p. 488. 11.Cutlip and Center: Effective Public Relations, Third Edition, Prentic-Hall Inc, Englewood Cliffs, New Jersey, 1974,pp 142- 143. 12.Louis E. Boone, and David L. Kurts, Management, 4th Ed. Mcgraw-Hill, USA, 1992, P. 304. 13.A. Sanford, G. Hunt, and H. Bracey, Communication Behavior in Organization, Charles Merrill, Ohio, 1976, p. 12. 14.Leonard Saffir, and John Tarrant, Power Public Relations: How to Get PR to work for You, NTC Business Books, Illinois, 1992, p. 217. 15.Canarroc, Richard, R. Public Relations Quarterly Mars 21, 1972. 412
  5. 5. 16.William Albig: Modern Public Opinion [The Nature of Public Opinion]. New York: Mcgraw-Hill, pp. 4-5. 17.L. W. Nothe, Fundamentals of Public Relations, Pergamon Press, New York, 1974, p.7 18.William Albig, Modern Public Opinion, Graw-Hill, NewYork, 1956. pp. 4-5. 19.William A. Welsh, Studying Politics, Praeger Publishers. New York. 1973. pp. 45-47. 20.Harold J. Laski, Trade Unions in the New Society. The Viking Press, New York, 1949. p. 70. 21.James B. Lemert, Does Mass Communication Change Public Opinion After All, Nellson-Hall, Chicago, Illinois, 1981, p. 2. 22.L.W. Doob, Public Opinion and Propaganda (The CressePress. 1949) p. 197. 413

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