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#1 PREFERENCE
 
 
 
#2 ACTION
 
 
 
 
 
 
 
 
 
 
 
 
 
People take action (mostly) based on one of three emotions: Fear Hope Love http://feeds.feedburner.com/~r/typepad/sethsmainblog/~3/228894770/fear-hope-and-l.html
 
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How emotions work: Preference and action