It is fair to say I am a huge Great British Bake Off fan, so I thought why not combine my passions; Baking and Social Media and write a blog that combines the two. Here are 5 tips that we can all take from the Great British Bake Off and apply to our social media strategy, to ensure we get stunning end results! “Bake!” or maybe I should say please do read on!

1. Five Social Media Lessons from
the Great British Bake Off!

2. Here are 5 tips that we can all take from the
Great British Bake Off and apply to our
social media strategy, to ensure
we get stunning end results.
“Bake!” or maybe I should say
please do read on!

3. You Eat with your Eyes
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv

4. You Eat with your Eyes
• Make your posts stand out by using images
• Tempt your readers with photo’s you think will
appeal to them
• Grab their attention as images command more
space
• Images should be high quality and referenced

5. Choose flavours that really sing

6. Choose flavours that really sing
• Choose topics that resonate with your audience
• Ask yourself, “What do they really want to
know?”
• Decide on trendy topics or more traditional.
• What will make your content shareable? Is it
funny, informative, in line with their thinking?

7. Good quality ingredients
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv

8. Good quality ingredients
• Where did your content come from?
• Have you given people the credit they deserve?
• Are your quotes and statistics in context?
• Don’t use other people’s ideas and claim them as
your own.

9. What will my final bake look like?
Photo: Tom Hovey Cake Illustrator for the Great British Bake Off

10. What will my final bake look like?
• Do you know what your end goal is?
• How do you plan to achieve this?
• How will you know it’s working?
• How much time and resources will it take,
can the work be shared, will I have time, am I
being too ambitious?

11. Adopt good editing skills
Photo: http://www.theguardian.com/tv-and-radio/2014/aug/31/great-british-bake-off-row-heres-one-bbc-prepared-earlier

12. Adopt good editing skills
• What are the social media rules for your
company?
• Who monitors posts?
• What will you do in a crisis?
• Are the right people posting? Are they trained?

13. Coldicott Freelance Training
Creating meaningful conversations
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their customers
We do this through developing a strategy, training
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14. Coldicott Freelance Training
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