Want to know what all the animals have to do with fundraising? Get the recording here! http://mosaicnpd.com/shop/masters-circle/ The Masters Circle is a monthly online fundraising discussion session where you can connect with, learn from, and share ideas with some of the most innovative fundraisers and nonprofits on the planet. Each month we answer your questions and cover the topics you suggest. Sign up for the next live session! http://mosaicnpd.com/resources/the-masters-circle/ In this session we cover: * Choosing the Right Partner - How to find corporations that will take an active interest in promoting your organization and your cause * Creating an Equitable Relationship - How to structure a relationship with a for profit business partner so that you both get what you need and neither feels cheated * Weighing the Risks and Rewards - What to consider when looking at the potential benefits and possible pitfalls of getting married to a corporate sponsor We answer questions about: * How to approach and pitch a potential corporate partner * What to do if you inherit an unbalanced corporate partner relationship Submit a question for the Masters Circle: http://mosaicnpd.com/masters-circle-topic-request/

1. The Masters Circle
Cause Marketing: Get the Right Fit for Profitable Partnerships

2. Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet

3. Before we begin...
Credit!
Full participation in The Masters Circle
is applicable for 1 point in Category 1.B
– Education of the CFRE International
application for initial certification
and/or recertification.

4. How can we help
you with your
fundraising?
What do you want
to get out of today?

5. Cause Marketing

6. ✓ Choosing the right partner
✓ Creating an equitable relationship
✓ Weighing the risks and rewards
✓ Boldly Making Your Case
Getting the Right Fit for Profitable Partnerships

7. Cause Marketing: Why?

8. ✓ Major funding vs. major gift
✓ Predictable income
✓ Halo Effect
Cause Marketing: Why?

9. ✓ Marketing, not philanthropy
✓ Expectation of a return
✓ Halo Effect
3 Keys: Cause Marketing Partnerships

10. Choosing the Right Partner

11. ✓ Committed to your cause
✓ Willing and able to fund
✓ Willing and able to market
Choosing the Right Partner

12. ✓ Board Members
✓ Compatible Businesses
✓ Major Donors
Choosing the Right Partner

13. Equitable Relationships

14. ✓ Defined goals, objectives, and benefits
✓ Defined roles, obligations, and deliverables
✓ Documented payment, reimbursement, and
termination agreement
✓ Defined timeframe
Equitable Relationships

15. Weighing Risk and Reward...

16. ✓ You risk your reputation
✓ You expose your brand to threats
✓ You give up some control
✓ You could become a victim
Weighing Risk and Reward...

17. ✓ Are you a leading brand?
✓ Do you have a track record?
✓ Can you deliver?
Weighing Risk and Reward...

18. Boldly Making Your Case

19. ✓ Research
✓ What is the logical connection?
✓ Are they the right size?
✓ Do they have a process?
✓ Do you have a relationship?
Making Your Case

20. Making Your Case
Need Solution
Urgent Ask Impact
Never Fail Case Structure

21. ✓ Get it in writing
✓ Use a lawyer
✓ BOTH sides should be happy
Making Your Case

22. Any questions?

23. To learn more
Promo Code: MOSAIC

24. Next Masters Circle
Submit a question
http://mosaicnpd.com/masters-circle-topic-request/
Next Masters Circle session is on June 25th
Watch your email for instructions
Full participation in The Masters Circle is applicable for 1
point in Category 1.B – Education of the CFRE
International application for initial certification and/or
recertification.

25. Help us help you
● Submit a topic request
http://mosaicnpd.com/masters-circle-topic-request/
● Sign up for our blog
http://www.mosaicnpd.com/feed
● Hang tight for the quick survey

26. Stay in touch
For additional information:
Heidi Hancock, CFRE
David A. Svet
Toll Free 1-800-485-0742
email: info@mosaicnpd.com
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
http://twitter.com/MosaicNPD
http://www.mosaicnpd.com/feed

27. Thank you
Mosaicnpd.com