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People for the Ethical Treatment of Animals People for the Ethical Treatment of Animals Professor Hector R Rodriguez School of Business Mount Ida College Business, Society & Environment
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[object Object],[object Object],[object Object],[object Object],[object Object],PETA’s Focus
[object Object],[object Object],Campaigns Pictures that follow are graphical examples of PETA’s tactics…
Korean Dog Fur Farm, Vegan Diet
Learning Objectives
Some Tactics Alienate Members… PETA considers itself a frontline shock army…
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People For The Ethical Treatment Of Animals - PETA