This document provides information about a 3-day online training course to prepare participants for the Certified Product Manager (CPM®) certification exam. The course covers product management strategies and methodologies throughout the product lifecycle. Participants receive course materials, access to productivity tools and templates, AIPMM membership, and the CPM® exam fee with enrollment. The training is designed to fully prepare attendees to successfully complete the CPM® exam.
The world’s largest professional organization of product managers, brand managers, product marketing managers and others responsible for Goods and Services.The only organization that addresses the entire product lifecycle (inception to obsolescence) throughout any industryCurrently over 8,000 membersPresently has offerings in North America, Europe, Middle East, Australia and Southeast Asia. Membership benefits include (in addition to eligibility for the Certification Programs): discounts to AIPMM conferences, the Career Center, peer Forums, tools, templates and publications.
AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
The CPMM® credential indicates a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The focus of a Marketing Manager begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. The certification exam covers pricing actions, product focused marketing communications activities and how the marketing manager represents the product to sales people, the channel and customers.The CPMM credentials demonstrate skills in the areas of:Both strategic and tactical marketing functions throughout the product life-cycleCreating and executing the marketing plan and budgetManaging the creation of marketing deliverablesCreating marketing campaigns to drive customer acquisition and revenueAssessing the marketplace, customers, competition, and trends through research, analysis & evaluation of relevant dataTranslating insights into compelling business, product or service opportunitiesMeasuring and analyzing product and business performanceRecognizing and recommending opportunities for improvement
In-person proctored paper exam: These are administered in conjunction with most authorized training programs. (In certain situations, the AIPMM will waive the requirement for completion of an acceptable course of study for this type of exam only.)Electronic proctored exam: To qualify, please follow the procedure for In-person proctored exams. This exam is offered at an Authorized Exam Testing Center location. A list of these locations is available below. Additionally, you can submit an Examination Proctor Agreement Formto add a one-time proctor.Online exam without proctor: Offered with Authorized Training Toolkits such as Agile Certified Product Manager Toolkit and the Certified Product Manager Toolkit. To qualify, please follow the procedure for online exams with qualifying purchase of toolkit. Online exams are subject to additional identity verification guidelines and in some instances a proctor may be required.
Certification validates your knowledge and expertise in Product Management, Product Marketing Management and Agile Product Management.Certification evaluates your expertise regarding the product management and marketing body of knowledge.Certification provides a mark of distinction that sets you apart. Certification provides external validation of your knowledge and competence among others not familiar with the profession, improving your marketability. Certification shows your commitment to the profession and your own professional growth.Certification improves your opportunity for professional advancement, including your professional marketability, salary increases, job role and promotions.Certification requires a dedication to continuing education, promoting your continued growth and development as a professional. Certification may persuade your employer to underwrite educational activities that support your professional development and your company's continuous improvement efforts. Certification links youwith experts and thought leaders in your profession.
AIPMM offers three internationally recognized certifications: Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree and passing a certification examination. Certification announces that you have recognized knowledge and expertise in Product Management, Product Marketing Management and Agile Product Management.Certification provides a mark of distinction that sets you apart. Certification provides external validation of your knowledge and competence among others not familiar with the profession, improving your marketability. Certification shows your commitment to the profession and your own professional growth.Certification improves your opportunity for professional advancement, including your professional marketability, salary increases, job role and promotions.Certification requires a dedication to continuing education, promoting your continued growth and development as a professional. Certification may persuade your employer to underwrite educational activities that support your professional development and your company's continuous improvement efforts. Certification links youwith experts and thought leaders in your profession.
The Guide to the AIPMM Body of Knowledge will be published at the end of 2012
The AIPMM Certified Product Marketing Manager (CPMM®) certification exam assesses the Product Marketing Manager's expertise in understanding processes and key roles needed to plan and implement goods and services that achieve profitability in the marketplace.It also measures a Marketing Manager’s ability to assess licensing opportunities, product enhancements, make recommendations for mergers and acquisitions, or withdrawing products from the portfolio.
The AIPMM Certified Product Marketing Manager (CPMM®) certification exam assesses the Product Marketing Manager's expertise in understanding processes and key roles needed to plan and implement goods and services that achieve profitability in the marketplace.It also measures a Marketing Manager’s ability to assess licensing opportunities, product enhancements, make recommendations for mergers and acquisitions, or withdrawing products from the portfolio.
This needs to be updated to reflect the Knowledge Areas.
This needs to be updated to reflect the Knowledge Areas.
This needs to be updated to reflect the Knowledge Areas.
This needs to be updated to reflect the Knowledge Areas.
Three day course that covers advanced strategies and methodologies to plan, manage and market any product throughout each stage of its life cycle. This includes a review and practice questions to fully prepare participants to take the CPMM® certification exam.
Three day course that covers advanced strategies and methodologies to plan, manage and market any product throughout each stage of its life cycle. This includes a review and practice questions to fully prepare participants to take the CPMM® certification exam.
Three day course that covers advanced strategies and methodologies to plan, manage and market any product throughout each stage of its life cycle. This includes a review and practice questions to fully prepare participants to take the CPMM® certification exam.
Contact me for any of the following:Obtain information about upcoming certification courses in your area.Let me know how I can help your business grow by defining and implementing the right product strategy.Obtain the answer worksheet.Obtain copies of these slides.