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EECS 441 Company Preso 
EzCoach 
UM LS&A Physics Dept. Xi Huang (huangxi)
Problem… 
Caught in the Middle 
How do teachers design class? 
Burdon on: 
• Prof. and Teach 
• Students 
Photo Credit: Stuck in the Middle — http://www.flprobatelitigation.com/files/2014/09/stuck_in_the_middle.jpg
Tim Mckay 
2008 — Michigan Tailoring System (MTS) 
2012 — E2Coach 
2013 — EzCoach 
Latest: Integration — system and data 
History of EzCoach Message Tailoring System 
Personal Coach
Financial Information 
Unstable funding from the U 
• Volunteering Project Manager 
• $75,000 for the year 
• Cannot afford full-time employees
What’s Hot 
“Borrow” reusable content from others 
Straightforward framework 
Tailoring based on student performance
Secret Source 
Roots in the Users 
— Professors’ buy in 
Flexibility to expand 
— Echo360
Story Time Once upon a UX Research… 
https://ecoach.lsa.umich.edu/authoring/#
• w3widget 
• Qualtrics 
• Tsugi 
Competition No direct competition
Educational application 
No direct competitor 
Roots in university 
Future…… UP IF DONE RIGHT

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EECS441 Company preso - EzCoach

  • 1. EECS 441 Company Preso EzCoach UM LS&A Physics Dept. Xi Huang (huangxi)
  • 2. Problem… Caught in the Middle How do teachers design class? Burdon on: • Prof. and Teach • Students Photo Credit: Stuck in the Middle — http://www.flprobatelitigation.com/files/2014/09/stuck_in_the_middle.jpg
  • 3. Tim Mckay 2008 — Michigan Tailoring System (MTS) 2012 — E2Coach 2013 — EzCoach Latest: Integration — system and data History of EzCoach Message Tailoring System Personal Coach
  • 4. Financial Information Unstable funding from the U • Volunteering Project Manager • $75,000 for the year • Cannot afford full-time employees
  • 5. What’s Hot “Borrow” reusable content from others Straightforward framework Tailoring based on student performance
  • 6. Secret Source Roots in the Users — Professors’ buy in Flexibility to expand — Echo360
  • 7. Story Time Once upon a UX Research… https://ecoach.lsa.umich.edu/authoring/#
  • 8. • w3widget • Qualtrics • Tsugi Competition No direct competition
  • 9. Educational application No direct competitor Roots in university Future…… UP IF DONE RIGHT