1. Young Skål
September 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

2. Numerology
18,000
Classic SKAL Members Worldwide
557
Young SKAL members
3.1%
Young SKAL/SKAL Ratio

3. Young Skål 20/2020
September 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

4. Young SKÅL Strategies
Revise Membership Criteria
Update Application Process
Coordinate website and Social
Media Campaigns
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

5. Young SKÅL Strategies
Recruitment Toolkit
Academic Toolkit
Young SKÅL Congresses
September 2013
THAILAND

6. Young SKÅL Strategies
Mentorships
Tips for Success Booklet
Professional Development
Skill builders
Budget
September 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

7. Revise Membership
Criteria
Students are required to be studying
tourism or working in the tourism
industry completing the first year of
their course as the ages at study level
vary around the world.
Young Professionals, future leaders
working in entry level and junior
management positions in the tourism
industry
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

8. Update Application Process
Synergize Online and
Paper Applications
Encourage Online Applications
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

9. Coordinate Website and
Social Media Strategies
Phase1
Coordinate Social Media Campaigns
Phase 2
Create a dynamic platform for
connectivity on youngskal.com
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

10. YOUNGSKAL.COM

11. SKAL.org /Young SKAL Page = 1,400 words
Mission Statement
The mission of Young Skål is to enrol all persons training or working in the sale and/or promotion of tourism worldwide into the movement. The objective is to welcome them into the world of Skål International and make them familiar with its values: Friendship, Peace, Solidarity, and promoting common, local and international interests in the Tourism Industry, thus ensuring that once a managerial position is reached, the
Young Skålleague will continue to support the movement strongly, its ideals and principals and being a leader, to proactively transform the environment in which he/she lives.
Are you Investing in the Future of your Club? Young Skål is the Answer
1. What is Young Skål?
Young Skål is a category of Skål International specially for students and young professionals directly related to the travel and tourism industry.
2. Who is eligible for membership?
Young Skål is open to all young professionals training for or working in the industry who are at least 20 years of age and not older than 29 years, who have been in the industry for a minimum of two years.
3. Why should Clubs recruit Young Skål members?
The idea behind Young Skål is to ensure that Clubs attract new and young professionals training for or working in the industry who, when qualified, will automatically graduate to Active membership, thus ensuring a continuous supply of new and younger members.
Young Skål
Young Skål: The Future of Skål
Young Skål Groups were set up by Skål International in 1999 with the aim of creating a greater awareness of Skål International by those young people studying for or training in the various sectors of the travel and tourism industry,
At the time of creation, the definition of Young Skål and its relationship to Skål International was given as follows:
Young Skål is a student or young professional non-profit making organisation which is directly related to the hotel, tourism, leisure and passenger transport industry. Young Skål is a restricted Skål International category and as such Group members are not entitled to full Skål International membership or to hold office or vote in the sponsoring Club or at any level in Skål International. Group members can only attend
national or international congresses or meetings as an accompanying person of an active or life member of Skål International or if specifically invited.
The requirements to become a Young Skål member are:
(a) to be a student at an authorised educational establishment which grants a degree or recognised diploma upon completion of studies.
(b) To be a young professional training for or working in the industry.
(c) To be at least 20 years of age and not older than 29.
(d) To agree with and accept the objectives and regulations of the Young Skål Group. The minimum number of persons necessary to form a Young Skål Group was 20.
The Objectives of Young Skål agreed were the following:
To develop friendship and common purpose between the students of the educational establishment, by participating in areas related to the tourism industry, but also in cultural, sports, travel and public relations activities.
To encourage and assist in the tourism education or experience of the members by participating in Skål activities and meeting Skål members
To cooperate voluntarily in all Skål activities and the organisation set up by the sponsoring Club.
To promote training opportunities for its members and to acquire professional experience with the support of the local Skål Club.
To ensure that its members are fully aware of Skål, locally, nationally and internationally. To participate in an international network of Young Skål Groups.
The first Clubs were established in 1999. A number of them worked well and others not so well. Some were happy to stay closely connected to the local Skål Clubs and others felt that they should have a life of their own. Some were happy to be involved with the local Club and others felt that the age gap in certain cases was too great. Another problem which arose that some Young Skål Groups consisted mainly of a
particular class in a tourism school and when term ended they went in all directions looking for experience and left the Group devoid of members and trying to establish a Group all over again. There was also a difficulty in getting membership fees paid due to the transient nature of the Groups.
It was clear to the Executive Committee that while the principal of Young Skål was good, in practice it was not working as it should. The Executive Committee therefore took the project back to the drawing board and in Durban in 2004 it was agreed that a new category of Young Skål within Skål International would be created. The Objectives of Young Skål remain the same as outlined earlier in the document above The
principal differences to the original project are the following:
Young Skål Groups have been incorporated into the local Skål Clubs in a special category which has been created.
No minimum number necessary.
Easier for local Skål Clubs to recruit young people studying for or training in the industry.
Young Skål members are members of the local Club and dues are collected in the normal way.
Young Skål should be represented on the board of the local Skål Club as observers. Young Skål members automatically have all the benefits of Active membership through the Skål International website.
Minimum age for admission to Young Skål raised to 20 years.
Maximum age extended from 29 years to 35 years. Those Young Skål members who have reached 29 years of age may continue as members in a Young Skå.l
Associate membership category until the age of 35 years.
At 35 years of age, if not eligible for Active membership, they must leave the Club.
Clubs may transfer Young Skål members who qualify to Active membership at any time, once eligibility has been established.
Young Skål members may attend Skål World Congresses availing themselves of possible special discounts at the discretion of the host Club.
Young Skål members who leave the training institute and do not enter the industry or if employed depart from an industry position would cease to be eligible for membership.
Skål cares about young professionals and students in tourism and, as mentioned above, has created a special category in order for them to be able to join Skål. Many Clubs provide scholarships for students in tourism. Young people are bringing to Skål their innovative power and they will benefit from the experience of the active members who may become prospective employers. In the hard competitive world, as Skål
embraces all sectors of the tourism industry, it can act as an oasis free of competition, where they can find protection and support and they might even meet their mentors!
Skål Clubs should take care when selecting Young Skål members to ensure that the management intentions and potential are clearly evident to avoid situations whereby Young Skål members have to leave the Club at the age of 35 because they are not eligible for Active membership.
To facilitate the international connection which Young Skål members can have by being members of the local Skål Club, an adjustment will be made to the Skål International website, “members only“ area so that all Young Skål members can be selected by country, thus enabling a greater international networking opportunity between them.
Finally, returning to the reason for Young Skål, Clubs should be fully aware that the principle is to create a greater awareness of Skål among young people studying for or training in the industand to make Active membership in Skål a natural progression. Like Skål members, Young Skål members should be encouraged to use the “member get member” approach to increase ry membership in their Club.

12. YoungSKAL.COM
Phase1
Coordinate Social Media Campaigns
Phase 2
Create a dynamic platform for
connectivity (Facebook,Twitter,etc).
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

13. Young SKÅL Recruitment
Toolkit
Recruitment Posters
Brochures, Banners
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

14. Young SKÅL Academic
Toolkit
Tourism Organization Lesson
Plan for Teachers
Includes; PowerPoint, Video,
Activities and Assignments
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

15. Student of the Year Award

16. Young SKÅL Congresses
Encourage Local, National, Regional and World
Congresses. Identify and eliminate barriers to
participation.
Barcelona 2014
Romania 2015
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

17. Young SKÅL Mentorships
Make it Official
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

18. Young SKÅL Tips for
Success
Consolidate Advice
Present Case studies and Best Practices
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

19. Internships and Job Opportunities
YoungSKAL.com

20. Young SKÅL Skillbuilders
Encourage the Professional Development
of Students and Young Professionals
Ladders for Leaders, Passport to Success,
Leadership Development Forum
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

21. Young SKÅL Budget
Development Costs
Printing Costs: Toolkits
Etc.
Toolkits
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

22. Young SKÅL Budget
Social Media
No Cost
Young SKAL Recruitment PowerPoint
No Cost
500 Young SKAL Recruitment Flash Drives
2, 500
500 Academic Toolkit Flash Drives
2, 500
200 A3 Campus Recruitment Posters Printing
200
1,500 Young SKAL Color Brochures Development/ Printing 1,500
Website Development
2,000
Update Management
2,500
Shipping Costs
1,500
12,700 Euros
Toolkits
SEPTEMBER 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

23. Young SKÅL Income
Young SKAL members could virtually manage
the SKAL online shop and sell SKAL products at
local SKAL events. SKAL merchandising is a great
way to raise funds, with the proceeds to be
dedicated to young SKAL development.
Last year sales of 3,750 Euros against orders of 3,000 , the total goods on hand is 15,5609
SEPTEMBER 2013
Toolkits
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

24. Skål !

25. Karine Coulanges
Vice-President Communications & PR
France
Salih Cenes
Director Development
Turkey

26. Paul Follows
ISC Vice President
United Kingdom
Mari Theresa Diaz
ISC Spain
Werner Flegel
ISC Germany
Peter Morrison
ISC New Zealand
Thank you ALL

27. Scott Smith
ISC Thailand
Mark Abercromby
Australia
Llanna Smith
USA
Amy Bendekovits
Young SKAL USA
Wolgang Hofmann
Germany

28. Brian Donnelly
United Kingdom
Andrew Wood
President SI Thailand
Thank you ALL!

29. Young Skål 20/2020
September 2013
Presented at the ISC Plenary Session of the 2013 SKAL World Congress

30. Karine Coulanges
Vice-President Communications & PR
France
Salih Cenes
Director Development
Turkey
Ann Lootens
Director Young Skål & Florimond Volckaert Fund
Belgium