CREATIVE model for the coaching psychology for Solutions. Tokuyoshi，Y, Iwasaki,S, & Palmer,S. (2013). Development of an Interview Sheet based on the CREATIVE model for Coaching Psychology Practice. Coaching Psychology International, 7(1), 4-10.

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Abstract

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The CREATIVE model framework for
Coaching Psychology
Development of an interview sheet
for CREATIVE model (see Appendix)
Conclusion

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Table 1: The CREATIVE model
(Tokuyoshi,Iwasaki & Palmer,2013a)
C: Curiosity purpose or goal
This stage is designed to set a goal for a coaching session by the collaboration of the coach and
coachee.The coach asks the coachee to discuss the goal in a coaching session.
R: Research Resources,Reframe (including Reverse)
This stage explores the coachees’resources and helps to reframe their ideas.The coach
facilitates the coachee to explore their resources and also attempts to encourage and inspire
the creativity of the coachee.
E: Expand or Eliminate
In this stage,the coach/coaching psychologist uses creativity techniques and skills applying
Creative Problem Solving (CPS).They can use the techniques of ‘Expand and Eliminate
strategies’.By using ‘E’strategies they can put ideas into practice to generate new ideas or
values.For example,the G-ABCDEF model (Palmer & Szymanska,2007) was adapted to the
Coaching Psychology field.
A: Adapt,Attach,Apply to combine
This stage is designed to use the techniques of ‘Adapt,Attach,and Apply to combine strategies’.
The coachee puts various ideas into practice by applying old ideas to new situations or by
testing one’s personal resources in a new situation using ‘A’strategies.The GF-PRACTICE
framework (Tokuyoshi,Iwasaki & Palmer,2013b) attempted to combine the PRACTICE model
(Palmer,2007,2008,2011) with Flow theory (Csikszentmihalyi,1975,1996,1997).
References
Csikszentmihalyi,M.(1975).Beyond
Boredom and Anxiety: Experiencing
Flow in Work and Play.San Francisco:
Jossey-Bass.
Csikszentmihalyi,M.(1996).Creativity:
Flow and the Psychology of Discovery and
Invention.New York: HarperCollins.
Csikszentmihalyi,M.(1997).Finding Flow:
The Psychology of Engagement with Everyday
Life. New York: Basic Books.
D’Zurilla ,T.J.(1986).Problem-solving therapy:
A social competence approach to clinical
intervention.New York: Springer.
Eberle,B.(1997).Scamper: Creative Games

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and Activities for Imagination Development.
New York: Prufrock Press.
Guilford,J.P.(1959).‘Traits of creativity’.
In H.H.Anderson (Ed.),Creativity
and its Cultivation.New York: Harper,
142-161.
IBM.(2010).Working beyond boundaries:
Insights from the global chief human resource
officer study.Somers,NY.
IBM.(2011).Cultivating organizational
creativity in an age of complexity: A companion
study to the IBM 2010 Global Chief Human
Resource Officer Study. Somers,NY: Lombardo,
B.J.,& Roddy,D.J.
Isasksen,S.G.,& Treffinger,D.J.(2004).
‘Celebrating 50 years of reflective practice:
Versions of Creative Problem Solving’.In
Journal of Creative Behavior, 38,75-101.
Kabat-Zinn,J.(1990).Full Catastrophe
Living: Using the Wisdom of Your Body
and Mind to Face Stress,Pain,and
Illness.New York: Delacorte.
Novak,J.D.,& Gowin,D.B.(1984).
Learning How to Learn.New York
and Cambridge,UK: Cambridge
University Press
Osborn,A.F.(1952).Wake up Your Mind:
101 Ways to Develop Creativeness.
New York: Scribners.
Osborn,A.F.(1953).Applied Imagination:
Principles and Procedures of Creative
Thinking.New York: Scribners.
Table 1: The CREATIVE model (continued)
T: Technique or Tool
This stage is designed to use the techniques of creativity,ie ‘New Technique or Tool strategies’.
An old idea may be modified into something new by using a new technique or a new tool.For
example,technological innovation brought about the progress of our quality of life and
business.If we use information technology,we can obtain information for solutions we want to
know right away.
I: Import from different fields or cultures
This stage is designed to use the techniques of “Import from different fields or cultures
strategies”.For example,the mindfulness-based stress reduction (MBSR) training program
developed by Kabat-Zinn (1990) adapted ideas and methods from Buddhism to apply them to
Western society.
V: Venture (make a plan to implementation of ideas)
In this stage,a plan is developed for implementing ideas and then the coach solicits and
encourages the coachees’implementation of their ideas.Imagery exercises and techniques can
be used to enhance the coachee’s imagination and focus it on the implementation (eg,Idea
showering,Creative thinking,Coping and End goal imagery).
E: Evaluation (point assessment technique,ranking,create priorities)
In this stage the coach facilitates and encourages the coachee to evaluate his/her plan in order
to implement ideas.The coach encourages the coachee to evaluate their ideas.For example,
he/she examines and encourages evaluation of the coachees’ideas in terms of “Originality”,
“Utility”,“Profitability”,“Benefit”and “Priority”.

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Palmer,S.,& Szymanska,K.(2007).‘Cognitive
behavioural coaching: An integrative approach’.
In S.Palmer & A.Whybrow (Eds.),Handbook of
Coaching Psychology: A Guide for Practitioners.
Hove: Routledge.
Palmer,S.(2007).‘PRACTICE: A model suitable
for coaching,counselling,psychotherapy and
stress management’.In The Coaching
Psychologist,3(2),71-77.
Palmer,S.(2008).‘The PRACTICE model
of coaching: towards a solution-focused
approach’.In Coaching Psychology International,
1(1),4-8.
Palmer,S.(2011).‘Revisiting the “P”in the
PRACTICE coaching model’.In The Coaching
Psychologist,7(2),156-158.
Tokuyoshi,Y.,Iwasaki,S.,& Palmer,S.(2013a).‘A
CREATIVE framework based on Creative
Problem Solving (CPS) for Coaching Psychology
Practice’.In Coaching Psychology International,
6(2),22-26.
Tokuyoshi,Y.Iwasaki,S.,& Palmer,S.(2013b).
‘Development of an interview sheet based on
the GF-PRACTICE model for Solution-focused
coaching’.In Coaching Psychology International,
6(2),14-21
Biographies and correspondence

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Appendix
© Tokuyoshi,Iwasaki,& Palmer,2014
Reproduction permitted for training,teaching and research purposes.
The IS-CREATIVE is the semi-structured interview sheet (Work Sheet) of
Creative Problem-solving Coaching.
*******************************************************************************************************
Please answer and circle the appropriate category.
[C]: Curiosity purpose or goal
What interests you about your goal relating to change or creation?
Could you tell me your purpose (Goal,Dream,Hope)?
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[R]: Research Resource,Reframe (Including Reverse)
(1) What kind of resources do you have to create new things?
(2) What new things can you create using your resources?
(3) If you change your perspective can you produce a new idea if you change your perspective?
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[E]: Expand or Eliminate
(1) Can you create a new idea based on expanding your goal or idea?
(2) Can you create a new idea if you eliminate your goal or idea?
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[A]: Adapt (Attachment,Apply to combine)
(1) Can you create a new idea if you adapt other ideas?
(2) Can you create a new idea if you combine your ideas with others?
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[T]: Technique or Tool
(1) Can you create a new idea if you use new techniques?
(2) Can you create a new idea if you use a new tool?
(cont’d over)
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[I]: Import (from different fields or cultures)
(1) Can you create a new idea if you apply different fields or areas of knowledge?
(2) Can you create a new idea if you reflect on different cultural perspectives?
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[V]: Venture (develop a plan to implementation of ideas,from idea to Plan)
(1) How can you make a plan based on your ideas?
(2) To carry out your plan what initial step do you need to take?
Plan to achieve your goal by using manageable steps.
For example: (1) Collecting information (Marketing) (2) Prepare and source raw materials
(3) Produce (4) Make a Sale
[E]: Evaluation (scaling technique,ranking,create priorities)
Please evaluate your ideas in view of Originality,Usefulness,Benefit,Priority Ranking (Scale 1 – 10)
Example [ Salmon Sushi Bread (New product) ]
– Originality ( 8 ) / Usefulness ( 7 ) / Benefit ( ? ) / Priority Ranking ( 1 )
Reason [In Europe and the US,Japanese food has been very popular in recent years]
(1) [ ]
– Originality ( ) / Usefulness ( ) / Benefit ( ) / Priority Ranking ( )
Reason [ ]
(2) [ ]
– Originality ( ) / Usefulness ( ) / Benefit ( ) / Priority Ranking ( )
Reason [ ]
(3) [ ]
– Originality ( ) / Usefulness ( ) / Benefit ( ) / Priority Ranking ( )
Reason [ ]
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E2: Please select and prioritise your ideas.What do you need to do to put into action your ideas?
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Please write your thoughts in this session
(cont’d from previous page)