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Social media @ Regional & Saudi banks,iclick, hatem kameli
1. Overview
Social Media in the Banking Sector
Prepared by Hatem Kameli
Digital Marketing Trainer & Consultant
iCLICK, Co – founder & Director
www.iclick-sa.com
2. • Current Status & Future Trends ( Globally &
MENA region )
• Social Media in The Banking Sector
• Simple Social Strategy
www.iclick-sa.com
3. Current Status & Future Trends (
Globally & MENA region )
www.iclick-sa.com
6. Social Media Growth in The Middle East
Percentage penetration of social media users in selected Arab countries by
social network (June 2012)
www.iclick-sa.com Source: eConsultancy, 2012
7. Fortune 100 (Facebook fan growth vs. web traffic growth)
Source: Google Social Media Analysis Study, 2012
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10. USA
Worldwide
US social commerce revenues will rise from $1 billion in 2011 to $14 billion in 2015 – a 1,400
percent increase and a compound annual growth rate (CAGR) of 93.4 percent. Worldwide social
commerce revenues (including the United States) will increase from $5 billion to $30 billion over
that span.
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11. Social Media in The Business &
Banking Sector
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13. Top 10 Banks Talking About That (Facebook - MENA)
Note:
Talking About This =
Page Likes + Wall Posts +
Post Likes +
Comments + Shares +
Answers + RSVPing an
Event + Mentions
+ Photo Tagging +
Checking in at Your Place
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14. Top 10 Banks Engagement Ratio (Facebook - MENA)
Note:
Engagement Ratio =
(Talking About This ) /
(Community Size)
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23. Citi Bank on Twitter
AskCiti Customer Service Account
Three twitter accounts
1. Special offer account
2. Customer services account
3. PR & News account
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29. Twitter Tools & Apps for engagement and build
community
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30. POST Plan
Customer Analysis and prioritize them
People
Select social media channels and Set your objectives
measurements tools
Technology Objective
Strategy Build your Strategy
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31. Simple Social Strategy
identify who is talking, where they are talking and
Listen what they are talking about
Identifying customer needs to start
designing new products and
improving service levels
building its own social-
Innovate Engage media communities
Providing customer measuring the success of a social-
Support and services Support Measure media initiative and put KPIs
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