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       © mm1 Consulting & Management, Stuttgart/Aichwald


mm1 Consulting & Management
Disruptive trends in Telecommunication

Stuttgart, July 2012
Increasing disintermediation between Termination,
    Switching and Local Communication/PBX

    SIP is the main „ open standard“ for telecommunication signaling
    Many open source implementations exist <- open standards can be easily
     implemented
    Provides for Voice, Text, Presence and Video
    Media is transported via RTP and standardized codecs
    Many platforms for SIP-based switching exist, e.g. Freeswitch, Asterisk...
    Wholesale SIP trunking provides very competitive termination of calls

             SIP, RTP                                      SIP, RTP

                                                                          Cloud-based
Local PBX                     Cloud-based Switch                      wholesale termination



     Competition at all three layers lowers prices and increases effiency while
        disrupting the tradional, monolithic telecommunication business

                                                                                              2
Inbound communication gives rise to completely new
    business models

    Interconnection fees are currently
     among the most stable sources of
     income for telecommunication
     operators
    Number portability is beginning to
     erode operator hold on this market
    Totally new business models: „call me
     for kickbacks“ arising
    Agressive competition for customers‘
     number result in increasing churn




      Outbound and inbound telecommunication will diverge and segregate

                                                                          3
The cloud-powered voice API: SaaS, APIs and mash-ups

 „Simplicity is the key to the adoption of technology“
 End users interact with web sites – either through
  apps or browser
 B2C operators also deploy, configure and program
  their sites purely remotely – through the browser
 „Deep“ offerings, such as access to billing, banking
  and communicationi networks will be provided as
  B2B2C services to B2C OTT providers




    APIs provided by cloud-based SaaS acts as the „middleware“ between
                   B2C providers and network operators

                                                                         4
WebRTC: a new technology framework for in-browser
 rich media communications.

 It is an implementation of an IETF workgroup (RTCweb)  open standard
 RTC: Real-Time Communications, i.e. text, voice and video
 Based on code Google acquired from Global IP Solutions
  (GIPS: the voice engine used by Skype)
 Released to the public domain:  open source
 WebRTC enables rich media applications such as voice calls, video chat,
  white-boarding, gaming etc. without any client or plug-in to run from a
  browser using simple HTML and JavaScript APIs.




                     Voice, IM and Video in the browser


                                                                            5
Unified Communication (UC) meets social sharing: “my
 desk is your desk”
 Applications such as WebEx and Teamviewer provide the richest form of
  communication: voice, video, text and program interaction
 Integration with CTI, Unified Communication and corporate social
  networks will provide „distributed workspace“ environments, which will
  greatly enhance workflow and communication productivity
 Phone, Videoconference, Mail, Presentation, address and directory services
  will be accessible „seamlessly“ across all available screens and I/O
  interfaces.
 FMC will further blur the distinction




             Corporate communication will be revolutionized and
                    completely bypass national operators

                                                                           6

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Disruptive trends in telecommunication

  • 1. Hier bitte vollflächig Titelbild einfügen Bild immer bis zu den ODER Kanten führen Diesen Text und Begrenzungslinie unten mit einem weissen Kasten überdecken. Titel: Zweite Zeile Orange+ fett formatieren! © mm1 Consulting & Management, Stuttgart/Aichwald mm1 Consulting & Management Disruptive trends in Telecommunication Stuttgart, July 2012
  • 2. Increasing disintermediation between Termination, Switching and Local Communication/PBX  SIP is the main „ open standard“ for telecommunication signaling  Many open source implementations exist <- open standards can be easily implemented  Provides for Voice, Text, Presence and Video  Media is transported via RTP and standardized codecs  Many platforms for SIP-based switching exist, e.g. Freeswitch, Asterisk...  Wholesale SIP trunking provides very competitive termination of calls SIP, RTP SIP, RTP Cloud-based Local PBX Cloud-based Switch wholesale termination Competition at all three layers lowers prices and increases effiency while disrupting the tradional, monolithic telecommunication business 2
  • 3. Inbound communication gives rise to completely new business models  Interconnection fees are currently among the most stable sources of income for telecommunication operators  Number portability is beginning to erode operator hold on this market  Totally new business models: „call me for kickbacks“ arising  Agressive competition for customers‘ number result in increasing churn Outbound and inbound telecommunication will diverge and segregate 3
  • 4. The cloud-powered voice API: SaaS, APIs and mash-ups  „Simplicity is the key to the adoption of technology“  End users interact with web sites – either through apps or browser  B2C operators also deploy, configure and program their sites purely remotely – through the browser  „Deep“ offerings, such as access to billing, banking and communicationi networks will be provided as B2B2C services to B2C OTT providers APIs provided by cloud-based SaaS acts as the „middleware“ between B2C providers and network operators 4
  • 5. WebRTC: a new technology framework for in-browser rich media communications.  It is an implementation of an IETF workgroup (RTCweb)  open standard  RTC: Real-Time Communications, i.e. text, voice and video  Based on code Google acquired from Global IP Solutions (GIPS: the voice engine used by Skype)  Released to the public domain:  open source  WebRTC enables rich media applications such as voice calls, video chat, white-boarding, gaming etc. without any client or plug-in to run from a browser using simple HTML and JavaScript APIs. Voice, IM and Video in the browser 5
  • 6. Unified Communication (UC) meets social sharing: “my desk is your desk”  Applications such as WebEx and Teamviewer provide the richest form of communication: voice, video, text and program interaction  Integration with CTI, Unified Communication and corporate social networks will provide „distributed workspace“ environments, which will greatly enhance workflow and communication productivity  Phone, Videoconference, Mail, Presentation, address and directory services will be accessible „seamlessly“ across all available screens and I/O interfaces.  FMC will further blur the distinction Corporate communication will be revolutionized and completely bypass national operators 6