Slides of SE03 EP03 2019 Dubai design thinking meetup

1. MEETUP DUBAI
CREATIVE DESIGN
LITERATURE REVIEW
Dr Kai Bruns
Dubai, 19 March 2019 @EY wavespace Dubai

2. Kai Bruns
Someday, I will be the most powerful Jedi ever…or DesignThinker
1. Banker in Bremen (Karen Tamez)
2. Translator in Madrid (Spanish bombing, 2004)
3. Student of Diplomacy in Manchester (Dr Lorna Lloyd)
4. Academic in Dubai & RAK (Pam Hinds, Stanford)
5. Innovation Manager in Abu Dhabi (You??)
6. ??

3. Overview
1. What is history of design (thinking)?
2. Book in review
3. Building a framework: Philosophy or Methodology?
4. Mindsets, Skills & Methods
5. How to incorporate insights?
6. Conclusion

4. 16 texts that will feature…
…

5. What is Design Thinking?
“a human-centered approach to innovation that draws from
the designer's toolkit to integrate the needs of people, the
possibilities of technology, and the requirements for
business success.” — Tim Brown, CEO of IDEO.

7. Evolution of Design
ADesignThinkingTimeline

8. Welcome to the World of Design Hokus
Pocus Busters

10. Methodology or Philosophy?
Methodology
• Downstream methods
• Assumption-based
methods
• Product, service or
experience opportunity
challenge
• Pursuit of product,
service, experience
capacity building
Philosophy
• Upstream methods
• Open-aperture methods
• Defuzz a fuzzy situation in
an opportunity challenge
• Surfacing innovation
behaviours and thinking
• Pursuit of organizational
adaptive capacity building

11. Design for Extreme Affordability

12. Upstream
Incubators too expensive?

13. Design Thinking Process
Double Diamond
British Design Council, 2005
Stanford d.school

14. Innovation process
Analytical and Creative thinking
Focus
Flare!
Key: separate
them!

15. 8 Design Thinking Abilities
Tangibles
Source: Carissa Carter with Scott Doorley

16. 8 Design Abilities
Intangibles
Source: Carissa Carter with Scott Doorley

17. Design Thinking
Methodology vs Philosophy
Workshop Facilitation
• Ask questions, write
stuff down, and mind
the clock
“The facilitator is there to
make sure the sprint
happens, and to provide
the framework so everyone
else can succeed.”
Jake Knapp
Teaching Design Thinking
• Think about learning
outcomes
• Make sure participants
learn new skills & abilities
• Prepare participants to
face challenges of today‘s
world

19. Other great playbooks for methods

20. How important is it to change mindsets
before introducing new tools?

21. Developing 3 Master Mindsets

22. Growth Mindset
Key Features Behaviours
# Embrace challenges
# Persist in the face of
setbacks
# Learn from criticism

23. Carol Dweck’s
2 Mindsets
Overview of modeled
reactions at key
moments
We have always both
mindsets in us
Image Source: transformingeducation.org

24. Creative Confidence
Behaviours
# Practice intentionality
# Reframe the problem
# Bias towards action

25. Integrative Thinking
Behaviours
# Embrace complexity
# Look for
multidirectional, non-
linear causality
# Search for creative
solutions of tensions
(no trade offs)

26. Other great text for mindsets

27. How might we incorporate mindsets in
design training?

28. Philosophy/Methods Literature

29. Conclusion
1. Design Thinking is a process of thinking, hard work, yelling
that goes into the decision that makes the artifact.
2. Understand the difference between downstream and
upstream as one similar to methodology vs philosophy
3. Disruptive innovation builds up on a process that cultivates
design skills, methods and mindsets (double human
centric)
4. 3 master mindsets are growth mindset, creative
confidence and integrative thinking
5. Identify behaviours, fit them into design thinking process in
form of stokes, appetizers and exercises