Power of Company Culture
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This document discusses the importance of company culture and how Blinds.com cultivates its culture. It explores how Blinds.com defines its values through crowd-sourcing, ensures its culture is organic and democratic, and puts its mission and values in writing. It also discusses how Blinds.com uses a social and fun approach to recruiting, onboarding new employees through scavenger hunts and celebrations, and keeps employees engaged through training, coaching, and celebrating achievements together.
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Power of Company Culture
- 1. Exploring the transformative Power of Company Culture Katie Laird @Blindsdotcom // @happykatie
- 4. Letâs talk about⌠⢠What does it mean? Culture, mantras, paradigm shifts ⢠Recruiting + onboarding Having a blast from the start ⢠Employee engagement How to keep the party going Katie Laird @Blindsdotcom // @happykatie
- 5. Culture
- 6. What do you value? ⢠Crowd source! ⢠A new vocabulary ⢠Post it ⢠Reward it ⢠Breathe it Katie Laird @Blindsdotcom // @happykatie
- 7. Is it in your blood? ⢠Organic ⢠Democratic ⢠Multi-faceted ⢠Consistent ⢠Nurtured ⢠Celebrated Katie Laird @Blindsdotcom // @happykatie
- 8. We put it in writing! Katie Laird @Blindsdotcom // @happykatie
- 9. Whatâs your mission? We make buying blinds online surprisingly easy and exciting. Katie Laird @Blindsdotcom // @happykatie
- 11. Job hunt gone social ⢠Go where your community is ⢠Social spreads fast! ⢠Job listings are marketing pieces ⢠Job fairs are fun Katie Laird @Blindsdotcom // @happykatie
- 12. The interview process Katie Laird @Blindsdotcom // @happykatie
- 13. First days kind of suck (and first impressions count) CUPCAKES!!!!!!!!!!!! Katie Laird @Blindsdotcom // @happykatie
- 14. A top secret Blinds.com mission Watch here: http://blnds.cm/newguyvid Katie Laird @Blindsdotcom // @happykatie
- 15. Know where you Drive back in time from⌠come Katie Laird @Blindsdotcom // @happykatie
- 16. ⌠to know where youâre going.
- 17. A scavenger hunt to remember ⢠How many Stephanies do you work with? ⢠Whoâs wife won a national cooking show? ⢠Where do we turn our team into stars? Katie Laird @Blindsdotcom // @happykatie
- 19. Train like itâs going out of style Katie Laird @Blindsdotcom // @happykatie
- 20. Coaching and face time ⢠Daily coaching ⢠Weekly 1:1âs ⢠Chance encounters ⢠âActualâ open doors
- 21. Celebrate together Katie Laird @Blindsdotcom // @happykatie
- 22. Better than you thought you could be Katie Laird @Blindsdotcom // @happykatie
- 23. Create some super heroes
- 24. âEvery day you act as if you own this business in all that you do. Today, Iâd like to make it official⌠you now ALL own the company and I couldnât be happier.â Jay Steinfeld CEO, Blinds.com @BlindscomCEO
- 26. A quick recap! ⢠Make it mean something ⢠Experiment without fear ⢠Go geeky with recruiting ⢠Enjoy the ride! Katie Laird @Blindsdotcom // @happykatie
- 27. Be nice, stay engaged + have fun Watch here: http://blnds.cm/500milevid Katie Laird // PR Manager katiel@Blinds.com @Blindsdotcom +@happykatie
Hinweis der Redaktion
- Lower customer service calls about _____Expose disability / elderly community to new accessible productMove customers to action on cleaning homesSafety awareness
- Align business goals with strategy
- Itâs not enough to just have a job listing and careers page. We approach job listings as marketing â optimize, promote on SM, use bitly links, share generouslySocial MediaOptimize job descriptions (+ make them pop)EMPLOYEES!
- Long and involved interview process â 5-6 interviews before meeting the CEO, we want to know you and your motivations.
- Facebook Likes are no longer our victory â now we use them as indicators that weâre getting where we want to go as a company in social.Our main objective is NOT revenue.Itâs customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet â we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize itâs mission.YOU BECOME WHAT YOU MEASURE â focusing on soft metrics can lead to $$$, but thatâs not always the best thing to focus on solely.
- Facebook Likes are no longer our victory â now we use them as indicators that weâre getting where we want to go as a company in social.Our main objective is NOT revenue.Itâs customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet â we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize itâs mission.YOU BECOME WHAT YOU MEASURE â focusing on soft metrics can lead to $$$, but thatâs not always the best thing to focus on solely.
- Facebook Likes are no longer our victory â now we use them as indicators that weâre getting where we want to go as a company in social.Our main objective is NOT revenue.Itâs customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet â we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize itâs mission.YOU BECOME WHAT YOU MEASURE â focusing on soft metrics can lead to $$$, but thatâs not always the best thing to focus on solely.
- Facebook Likes are no longer our victory â now we use them as indicators that weâre getting where we want to go as a company in social.Our main objective is NOT revenue.Itâs customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet â we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize itâs mission.YOU BECOME WHAT YOU MEASURE â focusing on soft metrics can lead to $$$, but thatâs not always the best thing to focus on solely.