Presentation for http://www.b2bgoessocial.nl Han Gerrits www.innovationfactory.eu @innovationfctry

1. Collaborative
Ideation
prof.dr.ir. Han Gerrits
hoogleraar Vrije Universiteit
CEO Innovation Factory
@innovationfctry @hangerrits

2. Front End of Innovation

3. Innovation Leaders spend 3 to 4 times as much time and effort
in the Front End than Innovation Followers
Innovation is a strategic imperative for many companies. The front end of innovation defines the difference
between leaders and followers: the more ideas, the stricter the selection of ideas, the more results.

4. What is an Idea Challenge?

5. How does an Idea
Challenge work?

6. Example of a typical idea challenge process
Weeks 1-4 Weeks 5-10 Weeks 11-13
Definition Preparation Run the Challenge Evaluation Close the
Loop
Innovation
Innovation
Board
Theme
selection Board selects
ideas
Project Preparation:
Communicate for Participation
Core team
• Definition workshop Announce Monitor selection & Communicate
• Communication Idea concept development Results
Planning challenge
(Event)
• Platform ready
Idea
Challenge Management Prepare Selection Preparation
Challenge
Challenge Idea Workshop Innovation
team
Management Training selection / Concept Board
development
Weekly progress meetings
Create , share and enrich ideas
Crowd

7. Prerequisites for an
Idea challenge:
Core team assembled
Real business issue to tackle
Higher manager actively involved
Communications and IT involved
Budget to bring best three ideas
to reality

8. Typical Idea Challenge
Questions

9. How can we save costs in our daily
operations?
What should the next generation
of this product look like?
How can we make our packaging more
sustainable?
How will our organisation look like in
2020?

10. Our View on Collaborative
Ideation

11. It’s not about just ideas...

12. Elaborate concepts instead of raw ideas
Significant ROI
across range of
Advanced Idea
activities Management Elaborate
concepts
Basic Idea
Management Raw
Ideas
Suggestion program
Benefits Limited
to Cost Savings
and ‘Small Ideas’
Idea List
Interaction between participants creates more elaborate concepts that take into account all available
knowledge, expertise and implementation issues.

13. POWER IDEAS
TOGETHER
Participation is key

14. CONNECT
THE DOTS
Smart Social Software

15. ONE GLOBAL
BRAIN
On Demand Knowledge

18. Examples of Our Results

19. Vodafone
On average 1 innovation
implemented per week

20. Heineken
Innovation rate (revenue
share of products < 3 years)
has grown faster than
expected and a positive
impact on employee
engagement

21. Deltaplan
IJsselmeer 2050
Employees of a large
number of organizations got
connected and created a
large knowledge base in a
matter of weeks

22. Pon
Higher employee
engagement and a sense of
belonging to the same
company worldwide.

23. Thank you.
Questions?
han.gerrits@innovationfactory.eu

24. Have an
innovative evening
www.innovationfactory.eu