6. Forces Driving Global Enterprises Fig. 4.2 Global Expansion Expanding Markets Traditional motivation: Extend the product life cycle. EMERGING MOTIVATION: FIND BUYERS FOR HIGHLY SPECIALIZED PRODUCTS. Cutting Costs Traditional motivation: Reduce labor and transportation costs. EMERGING MOTIVATION: OBTAIN TARIFF REDUCTIONS. Gaining Access to Resources Traditional motivation: Find raw materials. EMERGING MOTIVATION: OBTAIN HUMAN RESOURCES. Capitalizing on Special Features of the Location Traditional motivation: Profit from unique local features, such as Italian artisans' flair for design. EMERGING MOTIVATION: FOLLOW LARGE CLIENT FIRMS THAT LOCATE ABROAD.
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8. Big Emerging Markets Source: World Bank, âSelected World Development Indicators,â World Development Report 2000/2001, pp. 274 â275.
9. Strategy Options for Global Enterprises Fig. 4.3 International Strategic Alliances Importing International Financing Exporting Establishing an International Presence Global Strategy Options Foreign Licensing