Creating Entrepreneurial Identities in Social Entrepreneurship Education

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Training social entrepreneurs and innovators are becoming increasingly prevalent throughout the world highlighting the need for effective pedagogical strategies with robust outcomes. Research suggests that understanding what it takes to become a social entrepreneur is beyond just acquiring knowledge and skills to act entrepreneurially. This paper summarizes social identity and self-efficacy theories. A framework sets forth categories and applies data from student narratives as they develop these qualities. Results from an alumni self-study provide social identity and self-efficacy evidence. These results support our supposition that in the context of new social innovation, students’ curricular and co-curricular experiences lead to the development of identities, self-efficacy and increase their ability to affect positive social change. This research and presentation were created for the Society of Business Research Nashville, TN Conference on October 23rd-25th, 2014.

Business

What is and Who is Berea College?
1,600 Liberal Arts undergraduates
$ 40 M Budget
$ 1 B Endowment
$ 25,000 cost of education
122 Tenured faculty

Program
Improvement Goals
Review the
Literature
Methods
Results
Conclusions

1. Program Improvements
(1)to instill a desire to proactively help find
solutions to critical social issues
(2) to instill a belief that they have the ability to
actually make a difference

EPG Program goal
I want to help tackle the world’s social ills because
“that is who I am.”
“I can be a social entrepreneur” world’s
“I am confident that I truly can make a difference in
the world”
“I can begin right now.”

2. REVIEW OF THE LITERATURE
Social identity - Tajfel & Turner, 1997
Self-efficacy - Bandura, 1997
Entrepreneurial identity - Donnellon, Ollila and
Middleton, 2014; Ollila & Middleton, 2013)

3. METHODS
a) Two separate studies with two different age
groups representing different points in the
education and career pipeline.
b) Reflection prompts
c) Alumni Survey

The Model
Identity construction & Excerpts
self-efficacy themes
Socialization and collectivity
Use of Oral symbols
Storytelling
Self-efficacy

Socialization /Collective Identity
Biography assignment
Algernon Sydney Sullivan Foundation
Appalachian IDEAS Network Showcase

Use of Oral Symbols
Ashoka Foundation
Echo Green’s Work on Purpose
Startup Weekends

Storytelling
All Hands dinners
2nd Summer Internship stories

Self-efficacy
Mastery experiences
Modeling
Social persuasion

4. Results of the descriptive excerpts
Identity construction & Excerpts
self-efficacy themes
Socialization and collectivity 1
Use of Oral symbols 2
Storytelling 3
Self-efficacy

My ability to be enterprising
increased as a result of the EPG
program. 19 53% 8 22% 3 8% 0 0% 1 3% 14% 4.42
cc

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Creating Entrepreneurial Identities in Social Entrepreneurship Education

1. Peter H. Hackbert, and Karla S. Robinson Berea College Society of Business Research Nashville Conference October 23-25, 2014 Creating Entrepreneurial Identities in Social Entrepreneurship Education

3. What is and Who is Berea College? 1,600 Liberal Arts undergraduates $ 40 M Budget $ 1 B Endowment $ 25,000 cost of education 122 Tenured faculty

4. EPG By the Numbers What is EPG?

6. Program Improvement Goals Review the Literature Methods Results Conclusions

7. 1. Program Improvements (1)to instill a desire to proactively help find solutions to critical social issues (2) to instill a belief that they have the ability to actually make a difference

8. EPG Program goal I want to help tackle the world’s social ills because “that is who I am.” “I can be a social entrepreneur” world’s “I am confident that I truly can make a difference in the world” “I can begin right now.”

9. 2. REVIEW OF THE LITERATURE Social identity - Tajfel & Turner, 1997 Self-efficacy - Bandura, 1997 Entrepreneurial identity - Donnellon, Ollila and Middleton, 2014; Ollila & Middleton, 2013)

10. 3. METHODS a) Two separate studies with two different age groups representing different points in the education and career pipeline. b) Reflection prompts c) Alumni Survey

11.

12.

13.

14.

15. Field Work

16. The Model Identity construction & Excerpts self-efficacy themes Socialization and collectivity Use of Oral symbols Storytelling Self-efficacy

17. Socialization /Collective Identity Biography assignment Algernon Sydney Sullivan Foundation Appalachian IDEAS Network Showcase

18. Use of Oral Symbols Ashoka Foundation Echo Green’s Work on Purpose Startup Weekends

19. Storytelling All Hands dinners 2nd Summer Internship stories

20. Self-efficacy Mastery experiences Modeling Social persuasion

21. 4. Results of the descriptive excerpts Identity construction & Excerpts self-efficacy themes Socialization and collectivity 1 Use of Oral symbols 2 Storytelling 3 Self-efficacy

22.

23.

24.

25. Study 2 Alumni Self-Study

26.

27.

28. Quantitative Results

29. My ability to be enterprising increased as a result of the EPG program. 19 53% 8 22% 3 8% 0 0% 1 3% 14% 4.42 cc

30. Conclusion

Creating Entrepreneurial Identities in Social Entrepreneurship Education

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