1. Image SEO

3. Image‘image alternate text’
alt text
stands for

4. Why is it called
Image alternate text
?

5. Because when you load a webpage without display
turned on, it’s the alternate text that will display
instead of the image.
Like this
Alternate Text

6. Image alt text can also be considered the keywords
behind the image.

7. But it is well nigh misunderstood and
misused.

8. But it is well nigh misunderstood and
misused.
People and ‘SEO specialists’ (or so they claim), use
image alt text to stuff and spam keywords inside
their images – thinking that these invisible
keywords will improve their relevance ranking.
stop
Keyword
Stuffing

9. But it is well nigh misunderstood and
misused.
People and ‘SEO specialists’ (or so they claim), use
image alt text to stuff and spam keywords inside
their images – thinking that these invisible
keywords will improve their relevance ranking.
stop
This practice is clearly wrong.
Keyword
Stuffing

10. It may work, yes, but it is not
the original design and
purpose of the image ‘alt
text’ attribute.

11. The image alt text is supposed to describe what
the image is about so that when you search in the
image SERP of various search engines, your
picture is ranking well for certain keywords.
Sleeping Dog

12. How do you use
Image alt text
?

13. We’ll tell you HOW.

14. We’ll tell you HOW.

15. We’ll tell you HOW.

16. We’ll tell you HOW.

17. We’ll tell you HOW.