Social Gaming is not a blip but the start of something, a potential disruptive but positive force in the gaming market. It is a viable business model with key differences in product characteristics when compared to traditional online gaming.

1. Social Gaming Revolution
Social Gaming and Gambling Summit
(2013-Sep-11)
Gerald Tan
Co-Founder, COO (Head of Product)

2. 2
The world in 2010
Social Casino started…

3. 3
Social Casino is now ~$2B industry
The world today

4. 4
$2BN!?!
a blip?
… or the start of a revolution …
Say what???

5. GERALD TAN
Co-founder, COO (Head of Product)
Plumbee
Independent (Social Games) Consultant 2011
Sr Product Manager / Producer Playfish (EA) 2009-2011
Finance and Business Pogo.com and EA Online Publishing
(EA) 2007-2009
Financial Reporting and Control EMI Group PLC 2004 - 2007
Fellow Chartered Accountant
2002
gerald@plumbee.co.uk
Twitter: @tan_gerald

6. 6
Independent
London based VC
backed startup
Right in the heart of
social casino
Plumbee
FB and Mobile

7. Back to the $2B number…
Gaming market

8. 8
• 173M people are involved in social casino every month 1
• Estimated 43% (!) of all FB (canvas) game revenue in 2Q13 2
• Caesars Interactive surpassed Zynga to become the largest social
casino publisher in world
• More than half of CIE revenues is mobile
• Mobile important distribution platform for social casino games -
Slotomania and Big Fish Casino on track to generate >$120m in gross
revenues this year alone on mobile (predominantly iOS)
• Impressive number of users from the top apps
1 SuperData Research
2 Eilers Market Research
App Category MAU DAU
Zynga Poker Poker 23M 6M
Slotomania Slots 4M 1.8M
Double Down Casino Casino 7M 1.7M
Bingo Bash Bingo 3M 0.7M
Social casino

9. 9
• Low acquisition cost
per install
• Bigger user funnels
• Key metrics in
retention, engagement
and monetization
• Micro transactions and
whales
• Good margins
Power to the
user
Viable business model

10. 10
• FREE to play with virtual
currency
• Social setting
• Boosters, medals and
challenges
• Rapid product updates
• Targeted flash sales
• Split testing
• NOT FOR KIDS!
• Entertainment
Product characteristics

11. 11
Good for gaming industry
• Broadens the casino
industry
• Back to its roots within
entertainment industry
• More mass market vs a
small, niche, hard
industry disconnected
from games, fun,
entertainment...

12. 12
Consumer trends
• Gaming is competing
with other forms of
entertainment
• Different types of users
have different needs
• Social casino reflects
this trend and adapts

13. 13
Social Casino has landed
The world in 2015

14. 14
Gerald Tan
gerald@plumbee.com
twitter.com/tan_gerald