Our Brand new portfolio

2. about us
Gungho Design is an enthusiastic and talented team We have absolute commitment to going that
of colleagues. We’re dedicated to developing the extra mile for our clients and consistently strive
most effective strategic and creative solutions that to deliver beyond their expectations. Our pricing
enable our clients to achieve their marketing goals. structure is transparent with no hidden extras.
With a client base as diverse as ours, this could And we deliver on time and within budget.
mean anything from creating a short term, high Our philosophy starts with our people. We are
impact new business initiative for a global plc to passionate about design and naturally curious, eager
developing a brand identity for a specific service to learn and willing to investigate and research
within the NHS. thoroughly in order to develop a brief fully. Our
Whatever the sector, whatever the project, priority is to help organisations to communicate
clients want to work with us because have effectively and cost efficiently with their chosen
a highly professional, no nonsense approach audiences and we’re committed to providing a
to getting the job done. smooth, efficient and quality client service.

3. NHS Specialists

4. Gungho Design has extensive experience in the public health sector
and our presence within the NHS continues to grow. Our work with
these clients is wide ranging and includes: branding, campaigns, social
marketing, annual reviews, reports, advertising, information leaflets,
posters, newsletters, postcards, exhibition materials and novelty give-
aways.
We have a long and successful history with many NHS organisations.
Clients include: NHS Tower Hamlets, NHS Harrow, Health for north east
London, National Treatment Agency, Monitor, Bart’s and The London
NHS Trust, National Patient Safety Agency, Commissioning Support for
London, NHS London, Medicines and Healthcare products Regulatory
Agency, NHS City & Hackney, NHS Newham, Homerton University
NHS Foundation Trust, SW London and St. George’s NHS Trust, NHS
Westminster and National Specialist Commissioning Group.

5. Government Office for London

6. Government Office for London is often required to pull together huge
amounts of information for its stakeholders and members of the public
in a way that is easy to understand and visually engaging. So when a
report needed compiled relating to sustainable schools throughout
London, Gungho’s experience and expertise in handling this type of
project meant that we were the natural choice.
In order to make the information as accessible as possible, the Gungho
team created a theme for the report and worked carefully to present the
information in manageable chunks.
The client was delighted with the design and production of the final
document and with the level of service that they received throughout
the process. Indeed, the publication was so well received that Gungho
was commissioned to produce a subsequent report the following year.
Although we applied a different theme to this document, we were
mindful to ensure that it retained a visual link with the previous report.
Gungho Design has worked with GOL on other projects including
reports on sexual violence and domestic violence. Because of the
delicate nature of the subject matter, the Gungho team needed to be
particularly sensitive regarding the choice of imagery and the overall
look and feel of the piece.

7. NHS City & Hackney
CHYPS Plus

8. CHYPS Plus is a unique clinic run specifically for young people –
with the young people themselves directing the service offering.
Representatives from this group sit on a “board”. Gungho developed a
recruitment campaign for new “board” members. The campaign needed
to be compelling and engaging and to encourage action. It needed to
be fun and lively without being wacky or frivolous. The initiative was
hugely successful and the client was delighted. We have subsequently
worked on other initiatives for this client – all aimed at a teenage
audience.

9. NHS Tower Hamlets
Smoking Cessation Campaign

10. NHS Tower Hamlets asked Gungho to create a campaign that would
appeal to people who were already thinking of stopping smoking –
something that would give them the final impetus to quit. The campaign
needed to be engaging and immediately accessible. We also needed to
take into consideration the diversity of the residents in Tower Hamlets
to ensure inclusivity and broad appeal.
We used a familiar setting to create immediate impact and interest.
We arranged a location photoshoot and then, to achieve the balance
of diversity and the correct visual positioning, a second “people” shoot
against a blank background took place. We then superimposed the
people into the scene. We gave the featured characters their own
reasons for stopping smoking. Then we turned a question on to the
person looking at the advertisement – “Why will you stop?”
NHS Tower Hamlets liked the concept so much that they asked us to
produce 3 different scenes so that they could run the campaign over a
longer period of time. Collateral included posters, press advertisements,
pharmacy / GP surgery / clinic display screens.

11. NHS Tower Hamlets
Health Trainers Service

12. The Health Trainers Programme has been running for almost three years
and is channelled through 5 local community groups - each responsible
for promoting the Programme within its own local area. This had resulted
in a lack of consistency across the overall brand and huge discrepancies
in the quality of materials going out into the community.
Gungho was asked to develop a strategy to create a robust over-arching
brand and to develop a user-friendly way for each community group
to promote the Programme. This involved consultation with key
stakeholders (including Health Trainers, service users and GPs).
The key outcomes of the rebranding initiative: a strong brand identity,
a comprehensive communication toolkit for the community groups and
a set of guidelines and templates to maintain consistency of brand across
promotional pieces.
Gungho managed and delivered on every aspect of the rebranding
process. Everyone involved in this exercise has praised Gungho for making
the whole process straightforward, efficient, engaging and inclusive.
The feedback: it has rejuvenated the whole Programme and given it
(and those delivering the service) a real sense of professionalism and value.

13. London Borough of Tower Hamlets
Healthy Borough

14. This is a hugely significant project with a high profile right across the
borough. Our brief was to take the overall Change4Life branding and to
adapt it to create a unique look and feel for this specific campaign
for Tower Hamlets.
The initiative was launched at a high profile conference where senior
representatives from the local council and from the primary care trust
introduced the campaign to specifically invited delegates involved with
healthcare issues within the borough. Materials produced specifically
for the launch conference included: an eflyer invitation (with response
monitoring support), roll banners, pop up stand, delegate folder,
information brochures and “goodie” bag.
On-going publicity for this campaign involves a number of phases and
sub-initiatives, focusing on specific areas of healthy living and target
particular audiences. Collateral includes: press advertising, posters,
billboards, street furniture, branded give-aways, brochures, leaflets,
vinyl banners and giant C4L people!

15. Smokefree Harrow

16. Gungho Design was asked to produce a smoking cessation campaign
that adhered to the national Smokefree branding guidelines and yet still
allowed for a local focus for NHS Harrow.
Collateral included: posters for pharmacies, posters for public access
locations (eg libraries, council offices), information leaflets, an aide
memoire for referrers (eg health professionals), stickers and business
cards. One element of the campaign was a specific poster campaign
intended to highlight the number of people in Harrow that die each year
of smoking-related disease. This statistic equates to 10 double-decker
bus loads which gave the figure perspective. Gungho carried out a
publicised photoshoot in front of the Harrow Civic Offices involving
an Arriva double-decker bus, a number of NHS Harrow staff as well as
several members of the public.

17. Advertising

18. When it comes to advertising, things usually need to be turned
around pretty speedily and, of course, press deadlines must be met.
So we need to grasp the clients’ brief as quickly and precisely as
possible. We take great care to gain a thorough understanding of the
clients’ key objectives, the focus of the promotion and the market to
which it is aimed.
The Gungho team writes smart and snappy copy and designs
impactful advertisements that convey the client’s messages
succinctly and engage with the target audience – whether the
purpose is to achieve a direct response or to impart information
as part of an awareness campaign.

19. BT Redcare

20. Gungho Design has been working with BT Redcare for a number of
years now, on a wide range of projects including a series of technical
literature material and magazine advertisements.
On this particular occasion, Gungho Design was commissioned to help
BT Redcare to create a campaign to address customer attrition in the
security systems market to competitors that were offering a cheaper
but drastically limited product range in comparison.
We worked together to create a personalised die cut mailer, trade
magazine advertisement, mini website and an electronic questionnaire.
In order to illustrate the ‘Get more for your money’ strapline we used
an ice cream image that became increasingly more mouth-wateringly
enticing as extra treats were added. To give their audience an extra
incentive, there was the opportunity to win an iPod for those who
completed a questionnaire on the BT website.

21. Medicines and Healthcare
products Regulatory Agency

22. Since winning a pitch in 2008, Gungho has been working closely
with MHRA to produce two successive editions of its Annual Report
and Accounts.
Working on the first publication involved arranging a photo shoot to
include each of the Executive and Agency Board members. The creative
team at Gungho art directed this shoot in order to ensure that the
images worked with the chosen concept of the design.
MHRA were thrilled with the final result and when the time came to
produce the next Annual Report, Gungho was the obvious choice.
As a creative task, the second document was slightly more challenging
than the previous time. Having originally set such a high standard, we
wanted to exceed the expectations of our MHRA colleagues and to,
once again, impress them with our creative approach. We presented a
number of visual concepts using shapes from their logo and branding as
devices for imagery and headings, implementing the use of bold images
while retaining their corporate colour palette throughout. The overall
design combining these elements was innovative and stylish – and we
have delighted the client once again.

23. Sam Ubhi

24. We had initially worked with this award winning jewellery designer to
produce some promotional literature. To celebrate Sam Uhbi’s twentieth
year, Gungho Design was commissioned to produce a high quality
anniversary catalogue.
The Gungho creative team got together with Sam, herself, in
order to select the most appropriate pictures and press clippings
to best represent the two decades, in a way that would please her
celebrity clientele.
It was important that the design, print and finishing of the book
exemplified the same quality and care that Sam applies to
her masterpieces.
A high quality perfect bound book was meticulously produced and
included a cover laid in cloth and a debossed logo. The memento was
given away at special events and at Sam Uhbi’s flagship store in west
London during the anniversary period.

25. British Red Cross

26. British Red Cross, like any charity, depends on donations in order
to operate its services. Being the season of goodwill, Christmas
is a time when people have the propensity to be extra generous.
From a fundraiser’s point of view, this is an excellent opportunity to
increase revenue. However, given that the period is strictly limited
and competition from other worthy causes can be fierce, fundraising
campaigns need to be carefully considered and precisely timed.
Gungho Design was commissioned to develop a printed marketing
campaign to advertise a Christmas fundraising fair in the heart of
London’s financial sector.
The materials needed to be visually appealing to busy City workers
and also had to convey the classic heritage of the hosting venue, the
Guildhall. By using a clever photo montage of London’s skyline placed
inside a snowglobe with the Guildhall in the background, we were able
to convey the right balance of message, addressing the client’s brief to
maximum affect.
The campaign was extremely effective in attracting shoppers to this
event. The client was so delighted with the Gungho team that we
were subsequently commissioned to produce a similar campaign.

27. Annual Reports, Reviews and
Proposal Documents

28. Gungho is particularly skilled in taking information that is often quite
complex and dry and presenting it in a very appealing and accessible
format. We work on a wide variety of documents of this kind both
for public and private sector organisations. We can also create
website versions.
On the production side of things, we specialise in a fast turnaround that
does not compromise a high quality finished product – we are talking
about hours rather than days. This is particularly useful when clients are
putting together bid documents. We are able to give them the latitude
to be working on the content of their proposal right up to the 11th hour.
Clients include: Government Office for London, Government Office
for South East England, NHS Harrow, South London & St. George’s
Mental Health NHS Trust, NHS Tower Hamlets, Avenance, Sodexo,
Aramark, DTZ, CB Richard Ellis and Medicines and Healthcare products
Regulatory Agency.

29. Regent’s College
Conference Centre

30. Regent’s College Conference Centre commissioned Gungho to revamp
and develop its corporate folder and hospitality menus.
The client considered the existing marketing material to be very “clunky”,
cluttered and old fashioned. Gungho was asked to develop a stylish,
creative treatment that would appeal to corporate clients and reflect the
location of the conference centre within Regent’s Park. However, the
key stipulation within the brief was that they did not want to use any
imagery of the building or the park itself.
Gungho created an illustrative approach with a ribbon style sweeping
in a circular motion signifying the college’s address at Inner Circle. The
ribbons were cleverly employed to create a sense of texture, such as that
of grass, linking elements of the environment but without using actual
images of the park or conference centre. The folder included a spot UV
finish to add a touch of sophistication.
The overall design is very elegant and contemporary – which is precisely
how the conference centre wants to be perceived.

31. Large Format Specialist

32. We offer a complex range of products and services, tailored to your
needs, all under one roof. It means that you need to liaise with one
partner only – we will work together with you from developing creative
concepts for both graphic and structural design through production
right up to delivery and installation. We utilise our expertise and flexibility
to minimise turnaround time and save you money, with no compromise
on quality. Our wide range of products includes: banner stands, pop-up
systems, graphic pods and lightboxes, promoter units, portable furniture,
display and signage, literature holders, lighting and cases and bags.

33. IMarEST

34. IMarEST originally approached Gungho Design to redesign their
posters for the Stanley Gray Lectures. These were a series of seminars
that took place each month, varying in subject matter related to the
marine industry and attended by IMarEST members as well as the
general public.
Gungho Design developed a style for the design that was clear
and concise, exploring typography that conveyed authority and
professionalism, appropriate to its target audience. The information
was displayed with block, solid colours, bringing the essence of the
event to life and making the posters visually engaging for the public.
IMarEST was delighted with the standard of work that Gungho Design
produced for them and thus we became the design partner for all of
their event material ranging from programmes to web mailers.

35. Middle Temple

36. Gungho produced an advertisement concept to promote the catering
and hospitality services that Middle Temple Hall provides for various
special occasions including formal business functions, weddings
and parties.
In order to fully grasp the requirements of this brief, our creative team
paid a site visit to the grounds of Middle Temple Hall to absorb its
surroundings. We carried out thorough background research, gaining
knowledge that formed the foundation for the creative process. The
core objective was to gain more business from a younger market.
So, whilst the historical significance of Middle Temple Hall was not
underplayed, Gungho was very careful to ensure that the venue was not
portrayed as old fashioned or stuffy.
Gungho developed a series of elegant, modern and sophisticated
advertisements using the strapline “Imagine a venue…” followed by a
few, bespoke words that captured the essence and beauty of the Hall.
The design represents Middle Temple Hall as a stylish and elegant venue
and the strapline was created as an aspirational, inspirational catalyst to
encourage people to imagine the possibilities for their special day in this
beautiful setting.

37. we print great stuff
Screaming Colour is Gungho Design’s award
winning print partner. So once we have created a
first rate design, we can manage the entire print
and production process for you. With everything
under one roof, you can be assured that the
whole process will run smoothly. Our designers
will keep a close eye on the job to ensure that
you receive the quality you want and deserve.
Check out all that Screaming Colour can do by
logging on to www.screamingcolour.com and
see how this award winning printer can help
you achieve the very best results.

38. : we
design
great stuff
Gungho Design
2 Pear Tree Street
London – EC1V 3SB
Tel: 020 7549 1999
info@gunghodesign.com
www.gunghodesign.com