12. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
13. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with people
14. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with people
80 % of people start on the web with a search
15. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with people
80 % of people start on the web with a search
Google is the stille the largest Search Engine in the
World
16. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with people
80 % of people start on the web with a search
Google is the stille the largest Search Engine in the
World
Guess who is nr. 2?
17. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with people
80 % of people start on the web with a search
Google is the stille the largest Search Engine in the
World
Guess who is nr. 2?
YouTube is the Second largest Search Engine
(20 hours of Video Uploadet every Minute!)
18. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with people
80 % of people start on the web with a search
Google is the stille the largest Search Engine in the
World
Guess who is nr. 2?
YouTube is the Second largest Search Engine
(20 hours of Video Uploadet every Minute!)
Web 2.0 has made it easy to share knowledge
19. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with people
80 % of people start on the web with a search
Google is the stille the largest Search Engine in the
World
Guess who is nr. 2?
YouTube is the Second largest Search Engine
(20 hours of Video Uploadet every Minute!)
Web 2.0 has made it easy to share knowledge
Web 2.0 makes it easy to connect and interact
20. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with people
80 % of people start on the web with a search
Google is the stille the largest Search Engine in the
World
Guess who is nr. 2?
YouTube is the Second largest Search Engine
(20 hours of Video Uploadet every Minute!)
Web 2.0 has made it easy to share knowledge
Web 2.0 makes it easy to connect and interact
Letting the user take control
21. Whats happening on the Web?
Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with people
80 % of people start on the web with a search
Google is the stille the largest Search Engine in the
World
Guess who is nr. 2?
YouTube is the Second largest Search Engine
(20 hours of Video Uploadet every Minute!)
Web 2.0 has made it easy to share knowledge
Web 2.0 makes it easy to connect and interact
Letting the user take control
The Need for Reputation Management
23. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
24. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
25. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
26. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
27. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
28. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
29. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
30. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
31. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
32. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
“Wisdom of the Crowd” helps correct mistakes
33. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
“Wisdom of the Crowd” helps correct mistakes
Long Tail makes small segments large on a Global
Scale
34. Mechanisms for
Crowdsourcing
change
Crowdsourcing ”outsources” your work to the user
“Wisdom of the Crowd” helps correct mistakes
Long Tail makes small segments large on a Global
Scale
57. What is Viral
Marketing?
The way a Marketing message spreads
58. What is Viral
Marketing?
The way a Marketing message spreads
Spreading quickly and exponentially by consumers
59. What is Viral
Marketing?
The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you audience to deliver your message
60. What is Viral
Marketing?
The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you audience to deliver your message
Possible very long lifespan = low cost
61. What is Viral
Marketing?
The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you audience to deliver your message
Possible very long lifespan = low cost
Not solely regarding Video, but also Content +
Apps
62. What is Viral
Marketing?
The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you audience to deliver your message
Possible very long lifespan = low cost
Not solely regarding Video, but also Content +
Apps
What triggers the Target Audience?
63. What is Viral
Marketing?
The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you audience to deliver your message
Possible very long lifespan = low cost
Not solely regarding Video, but also Content +
Apps
What triggers the Target Audience?
“Viral marketing is Like succeeding in Hollywood - Every
actor dreams of it - only a few really experiences it”
86. The Social Business
Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and advice
87. The Social Business
Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and advice
The 4th biggest Social Networking site in the US
88. The Social Business
Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and advice
The 4th biggest Social Networking site in the US
Executives from all 500 Fortune 500 companies
are on linked in (Linkedin.com)
89. The Social Business
Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and advice
The 4th biggest Social Networking site in the US
Executives from all 500 Fortune 500 companies
are on linked in (Linkedin.com)
Target on user-suppled profile data
90. The Social Business
Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and advice
The 4th biggest Social Networking site in the US
Executives from all 500 Fortune 500 companies
are on linked in (Linkedin.com)
Target on user-suppled profile data
Target on age, profession, industry, company
size, geo
91. The Social Business
Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and advice
The 4th biggest Social Networking site in the US
Executives from all 500 Fortune 500 companies
are on linked in (Linkedin.com)
Target on user-suppled profile data
Target on age, profession, industry, company
size, geo
Uses PPC from the Google content network
99. The online candidate lifecycle
“Im not looking for the next “Im happy in my job -
18 month to 4 years” but i’ll listen”
34%
Not looking 32%
Pasively
looking
14%
Actively 20%
looking Casually
looking
“Im actively “I would like more from my job -
searching for a new job” What are the opportunities out there?”
100. The online candidate lifecycle How/What People
Search?
* Salery + Comp. info
* Social Networks
(Talking with friends)
* Business Networks
“Im not looking for the next “Im happy in my job - * Resume Searches
* Researching
18 month to 4 years” but i’ll listen” Companys directly
* Researching Career
Paths & progression
How to engage them?
* SEO / SEM
34% * Pay Per Click
Not looking 32% * Social Network apps
Pasively
(Facebook etc.)
looking * Direct marketing
* Competetive
intelligence
* Events
14%
Actively 20%
looking Casually
looking
“Im actively “I would like more from my job -
searching for a new job” What are the opportunities out there?”
101. How/What People The online candidate lifecycle How/What People
Search?
Search? * Salery + Comp. info
* Reading white papers/ * Social Networks
articles (Talking with friends)
* Searching for Project/ * Business Networks
Task related info
* Atteding Learning &
“Im not looking for the next “Im happy in my job - * Resume Searches
* Researching
Non-Career Events 18 month to 4 years” but i’ll listen” Companys directly
* Researching Career
How to engage them? Paths & progression
* SEO/SEM
* Pay Per Click How to engage them?
* Competetive * SEO / SEM
intelligence driven 34% * Pay Per Click
client blogs Not looking 32% * Social Network apps
* Non Jobs Events Pasively
(Facebook etc.)
* Relationship Building looking * Direct marketing
* Congratulations (New * Competetive
intelligence
* Events
14%
Actively 20%
looking Casually
looking
“Im actively “I would like more from my job -
searching for a new job” What are the opportunities out there?”
102. How/What People The online candidate lifecycle How/What People
Search?
Search? * Salery + Comp. info
* Reading white papers/ * Social Networks
articles (Talking with friends)
* Searching for Project/ * Business Networks
Task related info
* Atteding Learning &
“Im not looking for the next “Im happy in my job - * Resume Searches
* Researching
Non-Career Events 18 month to 4 years” but i’ll listen” Companys directly
* Researching Career
How to engage them? Paths & progression
* SEO/SEM
* Pay Per Click How to engage them?
* Competetive * SEO / SEM
intelligence driven 34% * Pay Per Click
client blogs Not looking 32% * Social Network apps
* Non Jobs Events Pasively
(Facebook etc.)
* Relationship Building looking * Direct marketing
* Congratulations (New * Competetive
intelligence
* Events
14%
How/What People Actively 20%
Search? looking Casually
* Actively Searching and
looking
Applying to Jobs
“Im actively “I would like more from my job -
How to engage them? searching for a new job” What are the opportunities out there?”
* SEO/SEM (i.e.
Competence related
searches)
* Pay Per Click
108. Improving your website
Too many descision makers
Focus on the important thing - revenue
Management
Webmaster Bureau
Marketing IT
109. Improving your website
Too many descision makers
Focus on the important thing - revenue
The user descides if it works or not by their actions
Management
Webmaster Bureau
User
Marketing IT
110. Improving your website
Too many descision makers
Focus on the important thing - revenue
The user descides if it works or not by their actions
Do it wrong quickly
Management
Webmaster Bureau
User
Marketing IT
Google: 560 results: 4 ads.
Blog: Conclude im busy, or lazy -
Wrote a book hopefully tell you im not lazy.
Twitter, 35 follower, not yet using it actively.
Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
Linkedin, 388 business related Contacts (only few facebookfriends)
Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
Google: 560 results: 4 ads.
Blog: Conclude im busy, or lazy -
Wrote a book hopefully tell you im not lazy.
Twitter, 35 follower, not yet using it actively.
Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
Linkedin, 388 business related Contacts (only few facebookfriends)
Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
Google: 560 results: 4 ads.
Blog: Conclude im busy, or lazy -
Wrote a book hopefully tell you im not lazy.
Twitter, 35 follower, not yet using it actively.
Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
Linkedin, 388 business related Contacts (only few facebookfriends)
Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
Google: 560 results: 4 ads.
Blog: Conclude im busy, or lazy -
Wrote a book hopefully tell you im not lazy.
Twitter, 35 follower, not yet using it actively.
Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
Linkedin, 388 business related Contacts (only few facebookfriends)
Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
Google: 560 results: 4 ads.
Blog: Conclude im busy, or lazy -
Wrote a book hopefully tell you im not lazy.
Twitter, 35 follower, not yet using it actively.
Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
Linkedin, 388 business related Contacts (only few facebookfriends)
Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
Google: 560 results: 4 ads.
Blog: Conclude im busy, or lazy -
Wrote a book hopefully tell you im not lazy.
Twitter, 35 follower, not yet using it actively.
Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
Linkedin, 388 business related Contacts (only few facebookfriends)
Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
Google: 560 results: 4 ads.
Blog: Conclude im busy, or lazy -
Wrote a book hopefully tell you im not lazy.
Twitter, 35 follower, not yet using it actively.
Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
Linkedin, 388 business related Contacts (only few facebookfriends)
Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Web 1.0 is about providers talking to people
Web 2.0 is about people interacting with people
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
Wisdom of the Crowds (determins if something is working or not)
Behavioral Target
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
The Difference Between SEO and PPC
The Difference Between SEO and PPC
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
Can anyone guess what this is? Google searchbar
One of THE most important entries to your website! (NOW!)
And its all about Return on Marketing Investment.
We can measure everything!
Taking control of this means a huge amount of relevant visitors!
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
People spread your content, if they like it. Not because they like your Brand
Difficult to convert consuming to conversion
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
Candidate / Talent needs to find you
Clients need to find you
You need to find candidates
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Im guessing this is one of the most confusing slides youve ever seen
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Im guessing this is one of the most confusing slides youve ever seen
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Im guessing this is one of the most confusing slides youve ever seen
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Im guessing this is one of the most confusing slides youve ever seen
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Im guessing this is one of the most confusing slides youve ever seen
YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
YouTube: People dont just Click away, but consumes the content
Im guessing this is one of the most confusing slides youve ever seen
1. If your an “evangelist” you can use it to create awareness through knowledge
2. If your Marketing, you can use it to place content and build traffic
3. If your PR, you can scan for Reputation and trends for your product
4. If your Sales/HR you can use it to find new employees
1. If your an “evangelist” you can use it to create awareness through knowledge
2. If your Marketing, you can use it to place content and build traffic
3. If your PR, you can scan for Reputation and trends for your product
4. If your Sales/HR you can use it to find new employees
First we need to understand the behaviour of your target audience
First we need to understand the behaviour of your target audience
First we need to understand the behaviour of your target audience
First we need to understand the behaviour of your target audience