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Virtual World's Review

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Advertising & Branding Models in Social Virtual Worlds Betsy Book AAAS - St. Louis February 19, 2006
Virtual Worlds Review A guide to social virtual worlds
In-world advertising categories: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Placement ,[object Object],[object Object],[object Object],[object Object]
Product Placement: McDonald’s & Intel in The Sims Online
Product Placement: Nike & Levi’s clothing in There
Sponsored Promotions ,[object Object],[object Object],[object Object]
Sponsored Promotions: Pop-Tarts & Into the Blue in Habbo Hotel
It’s not always about Pop-Tarts….. ACS Relay for Life : www.cancer.org/slrfl
“ Adverworlds” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Adverworlds: Coke Studios
Adverworlds: Virtual Magic Kingdom
Co-Branded Spaces ,[object Object],[object Object],[object Object],[object Object],[object Object]
Co-Branded Spaces: Wal-Mart Room in Coke Studios
“ X-treme co-branding” in Dubit
How do users react to all this?
Everything from “fighting sign with sign”...
… to active incorporation of favorite brands
Some create their own brands
KittenKat’s “OY!” Brand in There --> www.fergusonv.com/there
Top 5 Categories of Member Generated Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top-Level Insights into Member Generated Brands ,[object Object],[object Object],[object Object],[object Object]
Presentation & related material available online at: www.virtualworldsreview.com

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Virtual World's Review