Gullive Presentation

1. “ We do not care what car you drive or where you live. If you know someone who knows someone who knows someone. If your clothes are this years cutting edge or if your dad could beat up my dad. If your A-list, B-list or nonconformist. We just care about where you have been, where you will be and how you will get there. These are the only things you truly own. The places you will always remember.” Mission statement

3. The audience 16 17 18 19 20 23 21 24 25 22 26 27 .

5. The audience 0 100 89%

6. Gap Year / Work Abroad / International Students Holidays For Young People Practical Travel Advice GULLIVER The audience

7. Competition

8. Age Income GULLIVER Competition

9. Other Magazines Travel Agencies Forums First-hand Experiences Blogs Websites GULLIVER Content

10. Editorial Features Guide To Graft Year Gap Year Treasures City Break Review Content

11. The Travel & Leisure Magazine Travel Weekly The Sunday Times Travel Magazine Lonely Planet Rendez-Vous Conde Nast Wanderlust Escapism GULLIVER Small World Cost

12. 40,000 copies @ £3 = £120,000 18 Adverts/12 Pages = £75,000 Total Income £195,000 per issue Overheads = £19,000 Promotions = £19,000 Production 40,000 copies @ £.039 = £15,450 Editorial = £19,000 Distribution = £58,500 Advertising = £25,000 Total Expenses £156,000 per issue Cost Profit £39,000 per issue

13. Cost

14. Questions?