1. Campaign strategy

3. 1.concepts

8. Strength vs. Weakness

9. Focus on Objectives

10. Being Offensive – Not Defensive

11. Keep it Simple

12. Wise Use of Resources

13. Leadership + Command = Central Decision Making

14. Maintain Secrecy

15. Use Surprise

16. 2. LAUNCH AND PLANNING

19. 3. Five strategies

20. 3. Five strategies

22. One: Positioning Strategy “ What is your message?” Personal Qualities + Flaws Philosophy Party Positions “ This is the Reason I am Running for Office”

23. Two: Message Sequence Strategy Ignore = Positive Start to Finish Classic = Positive - Contrast/Negative – Positive Aggressive = Positive – Negative - Respond – Positive or Negative Attack = Negative – Positive - Negative

26. Five: Opportunity Strategy Set a Trap “ Box ‘Em In” Technology Advantage Overwhelm with Critical Mass Divide & Conquer

27. 4.questions?

28. Marc A. Ross (949) 373-6449 (703) 598-3242 [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @microadvocacy @amplifico