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Plp Event Design 06 25 09 V5.0
1.
PAUL LONG PRODUCTIONS
2.
Elevate Be y ond
the Ty pical
3.
An Actionable Strategy
Assure • Sponsors • Attendance • Smooth Process & Production
4.
An Actionable Strategy
Re c ah To l Ta e ta rg t Aud nc ie e
5.
An Actionable Strategy
Achieve & surpass goals
6.
An Actionable Strategy
Fully leverage “assets” & tools
7.
Embrace the Revolution
8.
IT’S YOUR STORY
WE JUST TELL IT
9.
BRILLIANTLY
10.
11.
PLP Clients
12.
DISCOVER • CREATE
• CONNECT
13.
Why are we
doing this?
14.
If you hold
it… will they come?
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
Multiple 3:00 to
4:00 min. modules Message focused Easy to watch Easy to distribute Authentic and Credible
26.
On Stage
27.
Exclusive Interviews
28.
Other Event Assets
29.
“Buzz” Production
30.
Placement Event Website
Partner & Sponsor Websites Social & Blog Sites “News” Sites S.E.O. Connectivity Video Websites You Tube – Meta Café – Viddler – Revver – Vimeo – Tube Mogul DVD’s
31.
32.
Giving I nf l
uencers the tools
33.
34.
35.
If a tree
falls in the forest……..
36.
INTERNET MARKETING •
Search Engine Optimization (SEO) • Pay Per Clicks (PPC) • Social Media • Viral • Connectivity with other sites And get…. Data Capture Smart Info
37.
DISCOVER • CREATE
• CONNECT
38.
“Because you were
so thoroughly doing your job, I was able to totally focus on doing my job.” - Tom Fulks Mightycomm
39.
DISCOVER • CREATE
• CONNECT
40.
Process
41.
Discover -Establish Goals -Key Messages -Content -
Establish Parameters -ID Target Audiences -Live -Virtual (Total) -Sponsors/Partners
42.
Create -Develop Content -Event Formats -ID
Key Players -Production Plan -Internet Marketing -Scheduling -Budgeting -Review
43.
Connect -Build the Buzz -Execute
the Show -Take care of Key Players -Quick Turnaround -Fill the Bucket -Review -Build the Buzz… again
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