20080521icitizendoc Searls 1211920988695171 9

What’s next on the open horizon ,[object Object],[object Object]

I believe in Duncan Watts. But I also believe in tipping. ,[object Object],[object Object]

What’s next is fulfilment of The Cluetrain Prophesy: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

First, we have some unfinished Cluetrain business. ,[object Object]

How can customer reach exceed vendor grasp?

We can take our clues from free software and open source. ,[object Object],[object Object]

Open source developers have practical motivations. ,[object Object],[object Object],[object Object]

Open source code is a product of human nature. ,[object Object],[object Object],[object Object]

Open source and the Net share two ideals: ,[object Object],[object Object],[object Object]

There are now more than half a million open source code bases. ,[object Object],[object Object],[object Object]

The Live Web is branching off the Static Web. ,[object Object],Space (Static) Time (Live)

Relationships will grow on the live web. ,[object Object],[object Object]

The Live Web is where we’ll drive The Intention Economy. ,[object Object],[object Object]

Intention in a markeplace is what you get when the customer’s mind is made up. ,[object Object],[object Object],[object Object],Attention Intention Decision

We can explore The Intention Economy with Searls law #14: ,[object Object],[object Object]

The car rental business makes an excellent study of intention-deprived markets. ,[object Object]

…or worse, on the Web: ,[object Object],[object Object]

I like to rent from Budget, because I might get a Ford Focus ,[object Object],[object Object]

What good would it do the car rental business to know what any customer’s intentions are, outside the silos? ,[object Object],[object Object],[object Object]

A few things companies will need to know about independent customers ,[object Object],[object Object],[object Object]

I should be able to express global (and logical) preferences outside of anyone’s silo. ,[object Object],[object Object],[object Object],[object Object]

I should be able to manage my own health care data. ,[object Object]

I should be able to inquire and relate to whole markets, on the fly. ,[object Object],[object Object],[object Object]

I should be able to manage my relationships with vendors. ,[object Object],[object Object],[object Object],[object Object]

We’re calling this VRM, for Vendor Relationship Management ,[object Object],[object Object],[object Object],[object Object],[object Object]

Our first project is a new business model for free media. (that isn’t advertising) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Our first tool is the relbutton : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The relbutton can represent three different states. ,[object Object],[object Object],[object Object]

There’s no limit to data types stored on both sides. ,[object Object],[object Object]

Here’s where you’ll see it first. ,[object Object]

That provides a new business model for media. ,[object Object],[object Object],[object Object]

Q&A ,[object Object],[object Object],[object Object]

20080521icitizendoc Searls 1211920988695171 9

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