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Introduction to marketing

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The document discusses various marketing concepts including the definition of marketing, the difference between marketing and sales, the importance of marketing to customer retention, and marketing challenges such as not understanding customers well enough. It also briefly outlines several frameworks for analyzing markets including the 4Ps, 5Cs, Porter's generic strategies, SWOT analysis, Porter's five forces, and the social, technological, economic, and political factors affecting a market.

BusinessKarriere
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Marketing Management - 1 ,[object Object]
What is ‘Marketing’? ,[object Object],[object Object]
Marketing vs Sales ,[object Object],[object Object]
Marketing vs Sales ,[object Object],[object Object],[object Object],[object Object]
Importance of Marketing ,[object Object],[object Object],[object Object]
Marketing Myopia ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Marketing Product Customer Solution Price Cost Place Convenience Promotion Communication 4 Ps 4 Cs
5 C's ,[object Object],[object Object],[object Object],[object Object],[object Object]
Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Sins ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cont.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Core Competency ,[object Object],[object Object],[object Object]
Porter’s Generic Strategies ,[object Object],[object Object],[object Object]
SWOT
SWOT ,[object Object],[object Object],[object Object],[object Object]
STEP ,[object Object],[object Object],[object Object],[object Object],[object Object]
Porter’s Five Forces
Supplier Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Rivalry ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Introduction to marketing