1. Retail Mix Presented By: AshishDhote, Bhola Prasad, Deepesh K. Dubey, Parag Sharma, RahulPatira, ShyamalimaBaruah

2. Agenda

3. Pantaloon Retail Pvt. Ltd. 1st store – In 2001 No. of stores – 149 Revenue – Rs. 4000 Cr. Jubliant Group 1st store – In 2006 No. of stores - 4

4. Location

6. Vision: making consumption affordable for all customer segments. Variety of goods to be traded – products that touch everyday life of consumers. Target Segment: Masses Competition Store area

8. Location Span of managerial control: Focusing 4 geographic areas Variety of goods to be traded – wide variety of products Target Segment: Customers that look for convenience and value. Competition Store area

9. Merchandise Assortment

10. Planogram Review Range Planning Space Planning Price Points

11. Planogram Review Range Planning Space Planning Price Points

12. Pricing

13. Price Vs Value Flexibility Pricing Objective Competition Customers expectation & Partners co-operation

14. Communication Mix

15. Promotions External Promotion: Internal or In-store Promotion

16. External Promotions Static Billboards & Hoardings Movable Billboards & Hoardings Advertisement in Newspaper Advertisement in Magazines Radio and Television

17. Internal Promotions

18. Internal Promotions The most common In-Store Promos are as follows; Season Launch (Apparel) New Product Launch Mid-Season Offers Price-Offs and Discounts BOGOF Bouquet Offers and Bundling Cross Promotions with External Brands/Service Providers End of Season

19. Store Design

20. Exterior Presentation

21. Store Layout

22. Store Interior Presentation

23. Interior Display

24. Exterior Presentation

25. Store Layout

26. Store Interior Presentation

27. Interior Display

28. Customer Service

29. Listen, Understand & Take action Shiny Idea Customer Service Service Recovery-Moribund Shiny Ideas Customer Service Service Recovery-Reactive