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The Johns Hopkins University Communication in Contemporary Society Branding and Advertising “ The Role of Marketing Research” President, Shugoll Research 301-656-0310 [email_address] 7475 Wisconsin Avenue, Suite 200 Bethesda, Maryland 20814 www.shugollresearch.com Merrill S. Shugoll, PRC
[object Object],[object Object],[object Object],[object Object],Why do marketing research?
[object Object],[object Object],[object Object],[object Object],[object Object],What marketing research methods best fit my objectives?
[object Object],[object Object],[object Object],[object Object],[object Object],What marketing research methods best fit my objectives? Primary marketing research (i.e. design a custom study to meet specific objectives)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What marketing research methods best fit my objectives?
[object Object],[object Object],[object Object],How is it done in the “real world?” ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How is it done in the “real world?”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How is it done in the “real world?”
How is it done in the “real world?” Mindmapping
How is it done in the “real world?” Car Analogy
How is it done in the “real world?” Adjectives exercise
How is it done in the “real world?”
How is it done in the “real world?”
How is it done in the “real world?”
How is it done in the “real world?”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How is it done in the “real world?”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How is it done in the “real world?”
 
 
 
[object Object],Getting started: What type of marketing research can you conduct?
[object Object],[object Object],[object Object],Getting started: What type of marketing research can you conduct?
[object Object],Getting started: What type of marketing research can you conduct?
[object Object],[object Object],Getting started: What type of marketing research can you conduct?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting started: What type of marketing research can you conduct?
[object Object],Getting started: What type of marketing research can you conduct?
[object Object],[object Object],[object Object],Getting started: What type of marketing research can you conduct?
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Research Presentation

  • 1. The Johns Hopkins University Communication in Contemporary Society Branding and Advertising “ The Role of Marketing Research” President, Shugoll Research 301-656-0310 [email_address] 7475 Wisconsin Avenue, Suite 200 Bethesda, Maryland 20814 www.shugollresearch.com Merrill S. Shugoll, PRC
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  • 9. How is it done in the “real world?” Mindmapping
  • 10. How is it done in the “real world?” Car Analogy
  • 11. How is it done in the “real world?” Adjectives exercise
  • 12. How is it done in the “real world?”
  • 13. How is it done in the “real world?”
  • 14. How is it done in the “real world?”
  • 15. How is it done in the “real world?”
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