Ice Fili Chronology

Chronology of Key events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitor Segmentation Price Quality Variety Ice Fili Ruskii Holod + - + + Price Quality Distribution Baskin Robins Lipetskiy + - + + Local Nestle Price Quality Ice Fili Nestle Local Price Brand Nestle Ice Fili Local

Industry – five forces ,[object Object],[object Object],[object Object],[object Object],[object Object],high but ongoing segmentation high low high ,[object Object],Continued economic instability Continued development of local economic infrastructure high

What are the potential paths Ice-File could follow? 20% INGREDIENTS Margin Price Distributors Retailers ICE-FILI

Ice Fili Chronology

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Ice Fili Chronology